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Since 1950_

Chitale Bandhu Mithaiwale

_formed by Shri. Raghunath Rao Chitale

a subsidiary of the Chitale Group of Industries.

 TECHNOLOGY -BOON OR BANE FOR CHITALE ?

•In the era of digitalization and automation , chitale stood up with the era by inrtoducing
automated machineriers , artifical intelligence ,digitalization in its environment .
• firstly , the machines were just used to wash and dry the crates used for transportation of
the products from factory to outlets
•almost 80% of the products like ladoos , pedhas ,namkeens , burfis ,bhakarwadis etc are
made using automated machines .
•Apart from that they use digitalization , for procurement to purchase , the entire supply
chain is monitered with data analytics and artificial intelligence to deliver freshest products
in shortest time .
•Due to the proper utilisation of technology they are able to deliver their products not only
across the state , but across the world !
 PRODUCT LINE

•their products include -

•milk based products like cheese , lassi
• instant mixes like –medu vada mix , idly mix
•mithais like – gulabjamun , ladoos , kajukatlis
•namkeens like – chivadas , shev , bhakarwadi and so on…..
• they have come up with totally unique tastes in products like guava soanpapdi , cranberry
soanpapdi , blueberry soanpapdi , blueberry modak , cranberry modak , cornflakes chivada
, puran poli in microwable format etc.
 Sales and marketing
Marketing strategies
They never discount, never hard sell products
They communicate their values and technology
The price of chitale bandhu products varies according to their products
Chitale bandhu is one of the biggest distribution of snacks in Maharashtra state
They has never adopted conventional methods to promote its products.
R&D and observations are important

Business module

Chitale Bandhu was a b2b module in the beginning.

Now They have developed their business in a wide range from b2b and b2c.
Chitale Bandhu bakarwadi and chitale milk is the main products of b2b and b2c
 Financial Planning
200cr of Turnover

Company is limited by shares, Indian non-government company

10rs share price

no shares listed on recognized Stock Exchange

Till date Chitle Bandhu didn't face any financial crisis .

Reinvesting the profit in business expansion

 Management Practices

Chitale’s management practices play a very significant role in the success of their business.
Management is not only important for profit maximization but it also contributes in coordinated
and systematic working of the organization.
During the interview, the owner also shared that Chitale’s pay a lot of attention towards the
employees. He told that the organization only believes in hiring employees who have the ability to
achieve goals, works with integrity and have the patience to sustain in a family business.
 “It is for sure a very tough task to run and manage a family business like Chitale”.

On this statement Mr Chitale said that just like any family in business also communication
is the solution to major problems. When different people come together difference in
opinion is very natural. Communicating them and finding the best solution is the
responsibility of the CEO.
He believes that being a family run organization has inherited them with a strong value
system and goodwill that always plays as a bonus point for them. It also has helped them
understand their customer behaviour and the changes they have to work on with time,
be it variety of products or price, it is always important to understand consumer needs
and expectations and work accordingly
 SWOT Analysis
STRENGHTS
1. Quality Products
2. Technology
3. Legacy
4. Family Value System
OPPORTUNITES
1. To become a National or
even an International Brand.
WEAKNESS
1. Lack of expertise and
Professionalism.
2. They cannot implement
rigid rules and regulations.
THREATS
1. Being family business, decisions are
delayed.
2. Misunderstanding and disputes in
the family can affect the business.
 EFFECTS OF COVID-19 ON CHITALE BANDHU

Onsupply chain and manufacturing Safety of employees and customers

No drop in business Did not change their SOP
High demand in distribution channel First priority was given to hygiene
Decrease in store business Allowing people to shop online

Top 3 qualities that helped survive Changes in business strategy

through the pandemic . during lockdown.
Vision to adopt Higher demand in channel sales
Diversification of revenue streams Investing amidst pandemic
Automation and system Helped to increase market share
 Evolution, Failure & Success
1970 – sale of bakarwadi.
In 1985, the enterprise installed a computerized billing system
With the new innovations and technology, the enterprise adopted a semi-automatic
production of bakarwadi in 1989
In mid-1930s, Bhaskar Ganesh Chitale, also known as B. G. Chitale, an ordinary milk
businessman located in a small village of Limb Gaon situated in the Satara district of
Maharashtra. Due to an unexpected turn of events, his cattle fell prey to an unknown disease
resulting in their death. This caused a major loss in the business owned by the Chitale Family.
In 1939 with a fresh start B. G. Chitale started their first enterprise, Chitale Dairy.
In the year 1946, the partnership came to an end and Raghunath Rao Chitale had to leave
Mumbai. He then moved to Pune and started vending milk supplied to him from Bhiwandi
1950 he bought a 500 square feet shop where he set up a new enterprise, Chitale Bandhu
Mithaiwale.
Chitale Group subsidiaries ;

Neurospecters2.0 Presentation