Professional Documents
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Neurospecters2.0 Presentation
Chitale Bandhu Mithaiwale
_formed by Shri. Raghunath Rao
Chitale
a subsidiary of the Chitale Group of
Industries.
TECHNOLOGY -BOON OR BANE FOR CHITALE ?
•In the era of digitalization and automation , chitale stood up with the era by inrtoducing
automated machineriers , artifical intelligence ,digitalization in its environment .
• firstly , the machines were just used to wash and dry the crates used for transportation of
the products from factory to outlets
•almost 80% of the products like ladoos , pedhas ,namkeens , burfis ,bhakarwadis etc are
made using automated machines .
•Apart from that they use digitalization , for procurement to purchase , the entire supply
chain is monitered with data analytics and artificial intelligence to deliver freshest products
in shortest time .
•Due to the proper utilisation of technology they are able to deliver their products not only
across the state , but across the world !
PRODUCT
Their products include - LINE
• Milk based products,
• Instant mixes,
• Mithais,
• Namkeens,
• Bhakarwadi and so on…..
• They have come up with totally unique tastes in
products like guava soanpapdi, cranberry
soanpapdi, blueberry soanpapdi, blueberry
modak, cranberry modak, cornflakes chivada ,
puran poli in microwavable format etc.
Sales and marketing
Marketing strategies
• They never discount, never hard sell products
• They communicate their values and technology
• The price of chitale bandhu products varies according to their products
• Chitale bandhu is one of the biggest distribution of snacks in Maharashtra state
• They has never adopted conventional methods to promote its products.
• R&D and observations are important
Business module
• 200cr of Turnover
• Company is limited by shares, Indian non-government company
Chitale’s management practices play a very significant role in the success of their business.
Management is not only important for profit maximization but it also contributes in coordinated
and systematic working of the organization.
During the interview, the owner also shared that Chitale’s pay a lot of attention towards the
employees. He told that the organization only believes in hiring employees who have the ability to
achieve goals, works with integrity and have the patience to sustain in a family business.
“It is for sure a very tough task to run and manage a family business like Chitale”.
On this statement Mr Chitale said that just like any family in business also communication
is the solution to major problems. When different people come together difference in
opinion is very natural. Communicating them and finding the best solution is the
responsibility of the CEO.
He believes that being a family run organization has inherited them with a strong value
system and goodwill that always plays as a bonus point for them. It also has helped them
understand their customer behaviour and the changes they have to work on with time,
be it variety of products or price, it is always important to understand consumer needs
and expectations and work accordingly
SWOT Analysis
STRENGHTS WEAKNESS
• Quality Products • Lack of expertise and
• Technology Professionalism.
• Legacy • They cannot implement
• Family Value System rigid rules and regulations.
OPPORTUNITES THREATS
• To become a National or • Being family business,
even an International decisions are delayed.
Brand • Misunderstanding and
disputes in the family can
affect the business.
EFFECTS OF COVID-19 ON CHITALE BANDHU
Failure
• In mid-1930s, ordinary milk businessman
• Due to an unexpected turn of events, his cattle fell prey to an
unknown disease resulting in their death.
Success
• In 1939 - started their first enterprise ‘Chitale Dairy’.
• 1950 – Set up a new enterprise ‘Chitale Bandhu Mithaiwale’.
Neurospecters2.0 Presentation
1.Devesh Chauhan
2.Rashi Shital Kangale
3.Aastha Choudhary
4.Sanskruti Budhwant
5.Rutwik Gawhale
6.Shreya Nilesh Deshmukh
7.Avishkar Kale
8.Kruti Parekh
9.Akanksha Gupta
10.Khushi Sharma
11.Sakshi Apte
12.Gayatri Kasar
13.Mrunal Salunke
14.Shreya Yashwant Shinde