KVSHS Effectiveness of Social Media Advertising

KVSHS RESEARCH AND INNOVATION
December 5, 2022
Mr. Christian Casiño
Kasiglahan Village Senior High School
SIR:
Greetings!
The undersigned are students from Grade 12 - ABM A who are currently conducting a
research study entitled “EFFECTIVENESS OF SOCIAL MEDIA ADVERTISING ON
BUSINESS PERFORMANCE AS PERCEIVED BY GRADE 12 ABM STUDENTS OF
KASIGLAHAN VILLAGE SENIOR HIGH SCHOOL.”
With your expertise, we are humbly asking for your permission to guide us by validating our
questionnaire. We have attached here the statement of the problem, the questionnaire and
the validation sheet. We will be glad to hear your comments and suggestions for the
improvement of our research.
We are looking forward for your favorable response on this matter. Your positive response
will be greatly appreciated. Thank you very much and God bless.
Very truly yours,
Martin, Chermanne Faith O.

Almeda, Trixie A.
Bitanga, Kathlyn A.
Estropia, Aaron B.
Jimenez, Sajie A.
Sandayan, Irish A.
Teraytay, Mechille L.
Researchers
Noted:
Mr. Daniel Dapitan

Practical Research 2 Teacher
KASIGLAHAN VILLAGE SENIOR HIGH SCHOOL (School ID: 342562)

kasiglahanvillageshs342562@deped.gov.ph / (02) 8296-1534
https://facebook.com/KasiglahanVillageSHS
3F, KVSHS Admin. Bldg., Phase 1K2, Kasiglahan Village, Brgy. San Jose, Rodriguez, Rizal
Statement of the Problem
This quantitative study aims to determine the level of effectiveness of social media
advertising on business performance as perceived by Grade 12 ABM students. This is to
know how well social media works as a marketing strategy.
Specifically, it will seek to answer the following questions:
1. What is the most used social media platform that is best for advertising products?
2. How do businesses benefit from social media advertising on business performance in

terms of:
2.1 Content Promotion
2.2 Customer Acquisition
2.3 Customer Engagement
2.4 Brand Improvement
2.5 Sales Growth
3. What are the disadvantages of using social media as a marketing strategy on business
performance?
RESEARCH QUESTIONNAIRE

Name (Optional):
Section:
DIRECTIONS: Please read carefully and check the box that corresponds to your answer.
1. What do you think is the best social media platform for advertising products?
☐Facebook
☐Instagram
☐Tiktok
☐Twitter
☐YouTube
DIRECTIONS: Given a scale of 4 to 1 where interpretations are shown below, kindly rate
how you strongly agree or disagree with each of the following statements by checking the
appropriate number.
4 – Strongly agree 3 – Agree 2 – Disagree 1 – Strongly disagree
STATEMENTS 4 3 2 1
Content Promotion
1. It is more convenient to promote products online.
2. Online promotions spread faster to target customers.
3. It takes less effort to promote products online.
Customer Acquisition
1. Social media advertisements acquire more customers
than traditional advertisements.
2. It can bring more customers in less time.
3. It has its ability to reach the right customers.

Customer Engagement
1. It is easier to communicate with customers in online
platforms.
2. Data analytics is present to monitor your daily
interactions with buyers.
3. It allows businesses to pay more attention to their
customers.
Brand Improvement
1. Feedbacks from social media contribute to brand
improvement.
2. It helps them to stay in competitive markets.
3. Product reviews help them in faster development of
brand reputation.
Sales Growth
1. Small and large businesses can increase their sales
through social media advertising.
2. Products from online shops tend to have lower prices.
3. A lot of customers find it easier to buy products online.
Disadvantages
1. Online advertising is expensive.
2. Distributing content to target markets is difficult for small
businesses.
3. Online marketing is time-consuming.
4. It is hard to gain credibility in online business.
5. Social media advertising only works for large
businesses.
VALIDATION SHEET

(P.M. Veroy RN, MAN)
Name of Validator: ____________________________________________________

Position: ____________________________________________________________
Degree: _____________________________________________________________
Expertise: ___________________________________________________________
To the evaluator: Please check the appropriate box for your ratings.
Scale: 5 – Excellent 4 – Very Good 3 – Good 2 – Fair 1 – Poor
5 4 3 2 1
1. Clarity and Directions of Items
The Vocabulary level, language, structure and conceptual
level of participants. The direction and the items are written
in a clear and understandable manner.
2. Presentation and Organization of Items.
The items are presented and organized in logical manner.
3. Suitability of Items
The item appropriately presented the substance of the
research. The questions are designs to determine the what
are supposed to be measured.
4. Adequateness of the Content.
The number of the questions/statements per area is a
representative enough of all the questions needed for the
research.
5. Attainment of the Purpose
The instrument as a whole fulfills the objectives needed for
the research
6. Objective
Each item question/statement requires only one specific
answer or measures only one behavior and no aspects of
the questionnaires suggests in the past of the researcher.
7. Scale and Evaluation Rating.
The scale adapted is appropriate for the item.
Remarks:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
______________________________
Signature Over Printed Name


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KVSHS RESEARCH AND INNOVATION

Mr. Christian Casiño

Kasiglahan Village Senior High School

Very truly yours,

Martin, Chermanne Faith O.

Mr. Daniel Dapitan

KASIGLAHAN VILLAGE SENIOR HIGH SCHOOL (School ID: 342562)

Statement of the Problem

Specifically, it will seek to answer the following questions:

2. How do businesses benefit from social media advertising on business performance in

2.1 Content Promotion

2.2 Customer Acquisition

2.3 Customer Engagement

2.4 Brand Improvement

2.5 Sales Growth

KASIGLAHAN VILLAGE SENIOR HIGH SCHOOL (School ID: 342562)

4 – Strongly agree 3 – Agree 2 – Disagree 1 – Strongly disagree

KASIGLAHAN VILLAGE SENIOR HIGH SCHOOL (School ID: 342562)

KASIGLAHAN VILLAGE SENIOR HIGH SCHOOL (School ID: 342562)

(P.M. Veroy RN, MAN)

Name of Validator: ____________________________________________________

Scale: 5 – Excellent 4 – Very Good 3 – Good 2 – Fair 1 – Poor

KASIGLAHAN VILLAGE SENIOR HIGH SCHOOL (School ID: 342562)

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