LEARNING

ACTIVITY Republic of the Philippines

SHEET City Schools Division of Dasmariñas
QUARTER 1
PALIPARAN NATIONAL HIGH SCHOOL
Blk 138 Phase 3, Paliparan III, Dasmariñas City
(046) – 506 – 5263
TLE – ENTREPRENEURSHIP – WEEK NO. 1
OBJECTIVES:
1. Differentiate Needs vs. Wants
2. Identify business opportunities, and
3. Generate business Ideas.

INTRODUCTION:

LESSON 1: GENERATING BUSINESS IDEAS

Have you ever thought about running your own business? Entrepreneurship has brought
great success to some people, but it is not a career path for all. As a person, you can develop your
character and personality and how to respond to some business challenges and opportunities. You can
make things happen by identifying the opportunities around you. You may ask yourself these questions:
What do people need? What products and services are available in the market today? Can they be
improved? How are they made or delivered? Can things be done better, cheaper, faster, and cleaner?
Can a product used for a specific purpose be also used for some other purposes?

The following presentations below explain the key concept of Environment and Market, ways
of generating business ideas, and selecting the right idea.

Finding the right location is one of the important factors in starting your business. Another factor
is the consumers and competitors. But let us identify first the needs and wants of the people/consumers.
Do you know the difference between the two?

Basic needs are essential to every individual, so he/she may be able

to live with dignity and pride in the community of people. These needs
can obviously help you generate business ideas. Wants are desires,
luxury, and extravagance that signify wealth and an expensive way of
living. Wants or desires are considered above all the necessities of
life.

HOW TO GENERATE BUSINESS IDEA

Here are some ways by which you may generate possible
ideas for business.
1. Examine the existing goods and services
2. Examine the present and future needs.
3. Examine how the needs are being satisfied.
4. Examine the available resources around you.
5. Read magazines, news articles, and other publications on new products and techniques or advances
in technology

Prepared by: Checked by:

_____________________ MARIA LOURDES M. SEÑA

TLE Teacher TLE Head Teacher I
LEARNING
ACTIVITY Republic of the Philippines
SHEET City Schools Division of Dasmariñas
QUARTER 1
PALIPARAN NATIONAL HIGH SCHOOL
Blk 138 Phase 3, Paliparan III, Dasmariñas City
(046) – 506 – 5263
SELECTING THE RIGHT IDEA
In screening your ideas, examine each one in terms
of the following factors:
1. How much capital is needed to put up the
business?
2. How big is the demand for the product? Do many
people need this product and will continue to need it
for a long time?
3. How is the demand met? Who are processing the
products to meet the need (competition or demand)?
How much of the need is now being met (supply)?
4. Do you have the background and experience
needed to run this business?
5. Will the business be legal, not going against any
existing or foreseeable government regulation?
6. Is the business in line with your interest and expertise?

DEVELOPMENT:

Learning Task 1 Identify whether the following is considered as Needs or Wants. Write on your answer
sheet N if it is Needs and W If it is Wants.
1. Clothing 4. Travel 7. Water 10. SMART Phone
2. Jewelries/Accessories 5. Milk Tea 8. Shelter
3. Education 6.Jogger Pants 9. Louis Vuitton Bag

RUBRIC: Displays original thought Demonstrates some Some understanding of

in synthesizing original thought concepts demonstrated,
concepts. Interpreting or through synthesis, supporting evidence for
Original critically evaluating the evaluation, or statements shaky or
Thinking ideas of others, or interpretation of others' missing
drawing reasonable ideas; draws
conclusions conclusions that may
be supportable

ENGAGEMENT:

Learning Task 2 (20 points)

Directions: Answer the following questions in a paragraph form. Write your answer in separate sheet
of paper.

1. What are your interests, hobbies, or skills?

2. What business do you have in mind which is related to your interests, hobbies or skills?
3. Where will you locate your business?
4. What goods/service will you provide? Who is your target client/market? How will you sell your
product?

Prepared by: Checked by:

_____________________ MARIA LOURDES M. SEÑA

TLE Teacher TLE Head Teacher I
LEARNING
ACTIVITY Republic of the Philippines
SHEET City Schools Division of Dasmariñas
QUARTER 1
PALIPARAN NATIONAL HIGH SCHOOL
Blk 138 Phase 3, Paliparan III, Dasmariñas City
(046) – 506 – 5263
ASSIMILATION:

A. A Minute Paper
In one adjective, how will you describe yourself as a businessman/ an entrepreneur?

B. Personal Assessment on Learner’s LEVEL OF PERFORMANCE

Using the symbols below. Choose one which best describe your experience in working
on each given task. Draw it in for Level of Performance (LP) Be Guided by the by the
description below.
- I was able to do / perform the task without any difficulty. The task helped me
understand the target content / lesson.
- I was able to do / perform the task. It was quite challenging, but it still helped me in
understanding the target content / lesson.

- I was not able to do / perform the task. It was extremely difficult. I need additional
enrichment activities to be able to do / perform this task.

LEARNING TASK Level of

Performance
Number 1
Number 2

Reference: Division Initiated Module / LAS

TLE – ENTREPRENEURSHIP – WEEK NO. 2

OBJECTIVES:

1. Analyze the given statements using SWOT ANALYSIS,

2. Identify the difference of Product/ Good and Service; and
2. Create a simple business plan.

INTRODUCTION:
In our previous lesson, you gained knowledge on key concept of environment and market,
needs and wants of people, ways of generating business ideas, selecting the right idea and exploring
business/career opportunities. In this lesson, you are expected to analyze market needs using SWOT
analysis, determine potential customers and competitors, differentiate product from services, and
develop a simple business plan.

Identify Your Potential Customers

You can choose to see everyone as your potential customers or focus on a specific segment or
group of people to be more effective. Grouping consumers allow you to identify which group is the most
appropriate target for your products. You can efficiently and effectively use marketing activities to
engage them and convert them into your customers. First, you will need to identify how the market is
divided for the product that you are providing. Think along the following variables to help you identify
the different customer groups:

Geography: region, population, climate

Demographics: age, gender, income, family size, family lifecycle
Psychographics: lifestyle, personality, interests, habits, values
Behavior: usage, loyalty, readiness to purchase, attitude towards product, buying decision
Benefits: social status, health, emotions

Prepared by: Checked by:

_____________________ MARIA LOURDES M. SEÑA

TLE Teacher TLE Head Teacher I
LEARNING
ACTIVITY Republic of the Philippines
SHEET City Schools Division of Dasmariñas
QUARTER 1
PALIPARAN NATIONAL HIGH SCHOOL
Blk 138 Phase 3, Paliparan III, Dasmariñas City
(046) – 506 – 5263
Next, evaluate these different market segments and your own goals to find out which is the most
appropriate segment for your product. Identify Your Best Customers now that you have identified the
different groups of customers in the market, you need to select your best customers. These are
customer groups with needs that you are able to meet adequately. Develop your value proposition for
each of them. TIP Unique Selling Proposition Statement Develop your unique selling proposition. Then
communicate the unique value and benefits of buying your product, rather than just technical
specifications or basic functions. Customers want to know “what is in it for them” and whether it is
reason enough to buy your product, and not your competitor’s. To communicate your unique selling
proposition, you need to address the following aspects: State specific benefits that come with your
product. Make sure you move beyond the obvious functional benefits and offer a unique benefit that
your competitors do not offer, a benefit that is meaningful and meets a real need, whether or not it is a
need that is currently felt.

SURVEY YOUR CLIENTS

Examples Questions for Survey Questionnaire
>"What is your favorite product?" > "Why did you purchase
this product?
> "Would you recommend [product] to a friend?" > "Would you recommend
[company name] to a friend?
> "If you could change one thing about [product], what would it be?" >. "How satisfied are you
with [product]?"
> "Which other options were you considering before [product or company name]?" > "Did [product]
help you accomplish your goal?
> "What's the primary reason for canceling your account? > "How satisfied are you
with our customer support?"

WHY COMPETITION IS IMPORTANT?

If a product is sold by only one business, that business can charge a very high price for it even if it
doesn’t work very well. This business does not have to worry too much about the quality and the price
of what it is selling or the customers it is selling to because they do not have any other choice.
Competition prevents this situation from happening. If a business is charging too much for a low-quality
product, it will lose its customers when another business opens those charges less or offers a better-
quality product. In a very competitive environment, many businesses compete to give consumers the
best possible choice. This is great for consumers. It results in lower prices, and better products. Most
importantly, it results in a vibrant, dynamic marketplace with businesses always improving their
products and operations. This gives consumers the power of choice. They have the freedom to decide
what is important to them, what to buy, how to spend their hard-earned money.

HOW TO FIND YOUR COMPETITORS

Finding your competitors does not have to be taxing or complicated. The first step in finding your
competitors is to differentiate between your direct and indirect competition

Direct Competition - Is a term that refers to the companies or publishers who sell or market the same
products as your business.

Indirect Competition - Is a term that refers to the companies or publishers that don’t sell or market the
same products but are in competition with your business digitally.

A FEW EFFECTIVE TECHNIQUES FOR IDENTIFYING DIRECT COMPETITORS:

1. Market Research. Look at the market for your product and evaluate which other companies are
selling a product that would compete with yours.
2. Solicit Customer Feedback. Again, your customers are the key to unlocking your direct competitors.
Once they’ve decided on your business and product, you can ask them which other
businesses/products they were evaluating. Customers often reveal unexpected competitors that are
not even on your radar.
3. Check Online Communities on social media or Community Forums. Currently, your potential
customers will often seek out advice and recommendations on social media sites and apps, or on

Prepared by: Checked by:

_____________________ MARIA LOURDES M. SEÑA

TLE Teacher TLE Head Teacher I
LEARNING
ACTIVITY Republic of the Philippines
SHEET City Schools Division of Dasmariñas
QUARTER 1
PALIPARAN NATIONAL HIGH SCHOOL
Blk 138 Phase 3, Paliparan III, Dasmariñas City
(046) – 506 – 5263
community forums like Quora or Reddit. By investigating the conversations your customers have on
these websites, you will be able to further identify your competitors.

DIFFERENCE BETWEEN PRODUCT (GOODS) AND SERVICES

WHAT IS SWOT ANALYSIS

In developing business plan, you should first identify the type of business suited to your business
idea. You should analyze and scan the potential environment, study the marketing practices and
strategies of your competitors, analyze the Strengths, Weaknesses, Opportunities, and Threats in your
environment to ensure that the products/ goods and services you are planning to offer will be patronized
within the easy reach by your target markets/consumers.

DEVELOPMENT:

Learning Task 1: SWOT Analysis. Given the following elements, analyze whether if they are Strengths,
Weaknesses, Opportunities, or Threats. Use the given template below or create your own diagram.
Write your answer in a separate sheet.
• Impressive technical skills • Develop new product • Increase time of delivery • Open new
stores/location
• Geographically our office location is far from the city • increasing supplier costs • Enough financial
resources
• Existing competitor expands / creates new product • Lack of social media marketing expertise
• Negative feedbacks on social networks

Prepared by: Checked by:

_____________________ MARIA LOURDES M. SEÑA

TLE Teacher TLE Head Teacher I
LEARNING
ACTIVITY Republic of the Philippines
SHEET City Schools Division of Dasmariñas
QUARTER 1
PALIPARAN NATIONAL HIGH SCHOOL
Blk 138 Phase 3, Paliparan III, Dasmariñas City
(046) – 506 – 5263

LEARNING TASK 2: Product or Services. Identify whether the following offers a product or service.
Write your answer in a separate answer sheet.

1. Draft Construction Plans 4. Wooden furniture 7. Barber shop 10. Scale Models
2. Blueprint 5. Installing Operating System 8. Computer Peripherals
3. Hot and cold foods 6. Catering/ Venue decoration 9. Lazada Online Shopping

ENGAGEMENT:

LEARNING TASK 3: Mind Your Own Business. Create a simple business plan using the template
below. Take note of the description for each item. Use the given table.

Business Name: This should be unique and related to the chosen business field or area.
Product and Services: This should be specific and detailed.
Ideal Location: Write the exact location/address.
Target Market (Customer): This refers to the target customer (demography) in your mind.
Business Strategy: These are the promos and advertisement of your business.
Business Fields or Areas: you can choose from (Choose at least 3)
• Cookery/ Bread and Pastry Production / Food related business
• Computer System Services / Computer hardware and software related business
• Technical Drafting - House design and layout
• Illustration – Graphics design and layout
• Electrical Installation and Maintenance – Electrical layout
• Electronics Product and Servicing - assembling and disassembling electronic product
• Carpentry – Furniture making

RUBRIC:

Prepared by: Checked by:

_____________________ MARIA LOURDES M. SEÑA

TLE Teacher TLE Head Teacher I
LEARNING
ACTIVITY Republic of the Philippines
SHEET City Schools Division of Dasmariñas
QUARTER 1
PALIPARAN NATIONAL HIGH SCHOOL
Blk 138 Phase 3, Paliparan III, Dasmariñas City
(046) – 506 – 5263
LEARNING TASK 4: ESSAY (20 points)
Determine Potential Competitors. Answer the following questions in essay form in a separate paper.

a. Why is competition important in the market?

b. What are the benefits of competition?
c. What are the factors to consider in identifying potential competitors?

RUBRIC:

ASSIMILATION:

A. A Minute Paper
In one adjective, describe why competition in the market important?

B. Personal Assessment on Learner’s LEVEL OF PERFORMANCE

Using the symbols below. Choose one which best describe your experience in working on
each given task. Draw it in for Level of Performance (LP) Be Guided by the by the description below.
- I was able to do / perform the task without any difficulty. The task helped me understand the
target content / lesson.
- I was able to do / perform the task. It was quite challenging, but it still helped me in
understanding the target content / lesson.

- I was not able to do / perform the task. It was extremely difficult. I need additional enrichment
activities to be able to do / perform this task.

LEARNING TASK Level of LEARNING Level of

Performance TASK Performance
Number 1 Number 3
Number 2 Number 4

Reference: Division Initiated Module / LAS

Prepared by: Checked by:

_____________________ MARIA LOURDES M. SEÑA

TLE Teacher TLE Head Teacher I