GL BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH

GREATER NOIDA

(2019-2021)

Minor Project Report

On

CAPITAL VIA GLOBAL RESEARCH LIMITED

Post Graduation Diploma In management

Term-2

BATCH:2019-21

SUBMITTED BY: SUBMITTED TO:

Saloni Sharma Dr. Dileep Singh

PGDM19122

1
 DECLARATION

I hereby Declare that this Minor project titles “CAPITAL VIA GLOBAL RESEARCH
LIMITED” satisfaction of vivo costumer in Greater Noida is the result of my own effort
which I did as the part of curriculum for the fulfilment of POST GRADUATION IN
DIPLOMA AND MANAGEMENT. It has not been duplicated from any other earlier work
and all information provided in this report is genuine.

This report is submitted for the partial fulfilment of PGDM program. It has not been
submitted in any other university or for any other degree.

Date: Submitted by:

06/12/2019 Saloni Sharma

2
 GL BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH

GREATER NOIDA

(2019-2021)

CERTIFICATE
This is to certify that Ms. Saloni Sharma (PGDM19122) 2019-21, Term -2, work exemplified
In Minor Project Report on “CAPITAL VIA GLOBAL RESEARCH LIMITED” under
my membership in GL Bajaj Institute of Management and Research Greater Noida (UP)

Mentor Section in Charge Faculty in Charge Dr.

Parul Yadav Mr. Arvind Bhatt Dr. Dileep Singh

(Assistant Professor) (Assistant Professor) (Professor)

3
 CONTENT
Sl.no Particular Page no

1 Industry Analysis 6-20

2 Major Players in the Market 21-28

3 Competitor Analysis 29-32

4 Marketing and Finance 33-36

Analysis
5 Findings 37-38

6 Recommendations

7 References 39-41

4
 LIST OF TABLES/CHART/FIGURES
Sl.no Particular Page no

1 Logo 9

2 Competitors 12
3 Financial Analysis 26

5
 CHAPTER-1
INDUSTRY ANALYSIS

Industry Analysis

6
An investment company is a corporation or trust engaged in the business of investing the
pooled capital of investors in financial securities. This is most often done either through a
closed-end fund or an open-end fund (also referred to as a mutual fund). In the U.S., most
investment companies are registered with and regulated by the Securities and Exchange
Commission (SEC) under the Investment Company Act of 1940. An investment company is
also known as "fund company" or "fund sponsor.

Investment companies are business entities, both privately and publicly owned, that manage,
sell and market funds to the public. The main business of an investment company is to hold
and manage securities for investment purposes, but they typically offer investors a variety of
funds and investment services, which include portfolio management, recordkeeping,
custodial, legal, accounting and tax management services

KEY TAKEAWAYS
 An investment company is a corporation or trust engaged in the business of investing
pooled capital into financial securities.
 Investment companies can be privately or publicly owned, and they engage in the
management, sale, and marketing of investment products to the public.
 Investment companies make profits by buying and selling shares, property, bonds,
cash, other funds and other assets.

An investment company can be a corporation, partnership, business trust or limited liability

company (LLC) that pools money from investors on a collective basis. The money pooled is
invested, and the investors share any profits and losses incurred by the company according to
each investor’s interest in the company. For example, assume an investment company pooled
and invested $10 million from a number of clients, who represent the fund company's
shareholders. A client who contributed $1 million will have a vested interest of 10% in the
company, which would also translate into any losses or profits earned.

Investment companies are categorized into three types: closed-end funds, mutual funds (or
open-end funds) and unit investment trusts (UITs). Each of these three investment companies
must register under the Securities Act of 1933 and the Investment Company Act of 1940.
Units or shares in closed-end funds are typically offered at a discount to their net asset value
(NAV) and are traded on stock exchanges. Investors who want to sell shares will sell them to
other investors on the secondary market at a price determined by market forces and
participants, making them not redeemable. Since investment companies with a closed-end
structure issue only a fixed number of shares, back-and-forth trading of the shares in the
market has no impact on the portfolio.

Mutual funds have a floating number of issued shares and sell or redeem their shares at their
current net asset value by selling them back to the fund or the broker acting for the fund. As

7
investors move their money in and out of the fund, the fund expands and contracts,
respectively. Open-ended funds are often restricted to investing in liquid assets, given that the
investment managers have to plan in a way that the fund is able to meet the demands for
investors who may want their money back at any time. Like mutual funds, unit investment
trusts are also redeemable, as units held by the trust can be sold back to the investment
company.

Investment companies make profits by buying and selling shares, property, bonds, cash, other
funds and other assets. The portfolio that is created using the pool of funds is usually
diversified and managed by an expert fund manager, who can choose to invest in specific
markets, industries or even unlisted businesses that are at early stages in their development.
In return, clients gain access to a wide array of investment products that they normally would
not have been able to access. The success of the fund depends on how effective the
manager’s strategy is. In addition, investors should be able to save on trading costs since the
investment company is able to gain economies of scale in operations.An investment company
is a financial institution principally engaged in investing in securities. These companies in the
United States were regulated by the U.S. Securities and Exchange Commission and must be
registered under the Investment Company Act of 1940. Investment companies invest money
on behalf of their clients who, in return, share in the profits and losses.

 Investment companies are designed for long-term investment, not short-term trading.
 Investment companies do not include brokerage companies, insurance companies, or
banks.
 In United States securities law, there are at least three types of investment companies:
[1]
 Open-End Management Investment Companies (mutual funds)
 Face amount certificates companies: very rare.
 Management companies
 Closed-End Management Investment Companies (closed-end funds)
 UITs (unit investment trusts): only issue redeemable units.

In general, each of these investment companies must register under the Securities Act of 1933
and the Investment Company Act of 1940.[2] A fourth and lesser-known type of investment
company under the Investment Company Act of 1940 is a Face-Amount Certificate
Company. A major type of company not covered under the Investment Company Act is
private investment companies, which are simply private companies that make investments in
stocks or bonds, but are limited to under 250 investors and are not regulated by the SEC.[3]
These funds are often composed of very wealthy investors

ABOUT COMPANY
8
 Fig1.1 - Logo

BRAND LOGO OF CAPITAL VIA

CapitalVia Global Research Limited (Investment Advisor) is a pure play financial market
research and consulting company.As a pioneer, we were the first one to introduce the term
'Investment Advisory industry' in India and have been credited to be introducing the same as
a prominent factor in Stock Trading. The company was founded in 2006 with the objective of
offering unbiased technical analysis, for the trading community, by experienced professionals
to create a conducive environment.

 11+ Years of experience

 Technology-driven quality research
 Easy to follow signals
 Excellent customer assistance, real time hand-holding
 Proven track record and credibility
 Diversified product

With the vision of becoming a 50,000-people conglomerate, delighting customers globally

through timely & relevant consulting, the company aims at encouraging knowledge sharing
and transparency in trading practices.We are trusted by our clients because of our
consistency in, providing knowledge-based tips in trading space.

CEO
CapitalVia's CEO, Rohit Gadia, currently has an approval rating of 72%. CapitalVia's
primary competitors are Kalite Capital, POSist & Capital Mind.

CapitalVia Global Research Limited (Investment Advisor) recognizes the importance and
need of corporate governance, which has been accepted as a key factor in attaining fairness

9
for all stakeholders and achieving organizational efficiency. Our Corporate Governance
Policy is established to provide direction and framework for managing and monitoring the
organization in accordance with the principles of good corporate governance.

CapitalVia Global Research Limited (Investment Advisor) lives by the statement “We are a
part of and what we give to nature will be returned to us”. We organize regular social
activities like blood donations, health marathons, social awareness rallies, joy of giving
initiatives etc. for the noble causes. We work on the following goals as part of our Corporate
Social Responsibility:

VALUES
We are hungry to bring our audacious and exciting goals come to life. This spirit is what
makes us feel alive, passionate and inspired everyday. We strive to exhibit entrepreneurial
grit and playful spirit of sports people.We strive to build and maintain credibility in the
market by producing high quality work in all what we do, being fair in our dealings, and
meeting our commitments. We want to be known as trustworthy and reliable company to our
customers and partners.We are constantly learning, improving, reinventing and refining
ourselves to become our best selves. We believe in becoming well rounded, polished
professionals, and strive to use our focus, tact, wit, judiciousness, skills and creative powers
at work.

Our purpose is to serve and make a meaningful contribution. We aim to utilize our special
talents with love and care, to serve our customers, our team with compassion, and in effect
our society at large. We strive to give back more value than we receive.Growth for all is
critical to us, and so is our ability to strike mutually rewarding win-win relationships in
business.

INVESTMENT PHILOSOPHY
SUSTAINABILITY

We aim to buy, build and manage environmental friendly, future ready assets that will ensure
sustainable growth over long term.

RESOURCE OPTIMISATION

We leverage our creativity, expertise and hard work to produce optimal results.

CAPITAL SAFETY

We ensure this by investing in strategic locations, having hands on approach, and partnering
with the best.

10
CHAPTER-2
MAJOR PLAYERS IN MARKET

MAJOR PLAYERS IN MARKET

11
POSist Technologies Pvt. Ltd CapitalHeight

sQuareindia Advisory Pvt. Ltd Pinnacle Market Investment Advisory Pvt.

Epic Research Pvt. ltd TheEQUICOM

Fig2.1 - Competitors

12
MAJOR PLAYERS IN MARKET

(IN BRIEF)

POSIST
POSist is a leading cloud-based Point of Sale solutions provider. With the motto of providing
“Training Free” and “Easy to Use” scalable solutions, we have successfully registered a
global presence, with more than 6000 customers in over 100 cities and 6 countries. We are
the first company to provide a complete online POS solution for restaurants, which is also
internet outage friendly. POSist derives its edge from being a company focused only towards
the food industry. POSist helps all types of food businesses, from a standalone food outlet to
a large food chain, manage functions like Billing, CRM, Inventory Control, Recipe and
Wastage Management, Centralized Menu Management, Vendor Management and more.
Real-time mobile reporting helps a restaurant owner keep a close watch on their business.The
idea for POSist came up when its founders, Ashish & Sakshi, started hunting for a software
solution to automate their own restaurant but ended up creating one for themselves. They
believe POSist can change the way restaurants deal with its customers at the front end, and
automate operations at the back end.POSist is a comprehensive Restaurant Management
Platform, as it’s open to integration and is a seamlessly scalable application. Other business
support applications like Accounting Softwares, CRM, Hotel Suites and even ERP back end
like SAP can be integrated with POSist. Using its APIs, POSist provides better-unified
solutions to the restaurant industry.

CAPITAL HEIGHT
Capital Height is a provider of financial advisory services for corporate industry.Capital
Height's headquarters is located in Indore, Madhya Pradesh. CapitalHeight generates
$150.8K in revenue per employee CapitalHeight's top competitor is Kalite Capital, led by
Imran Ali, who is their Founder & CEO. Money CapitalHeight Research Investment Advisers
Pvt Ltd: is an ISO 9001-2008 registered one of the leading Stock Advisory Company in
Stock and Commodity Market. Our strong hold in providing the most accurate Tips makes us
stand apart from our competitors CapitalHeight is equipped with a team of the best and most
experienced professionals who work with full devotion towards benefitting customers and
helping them and their capital achieve new heights. Our analysis is solely based on the
economic news and deep technical analysis done by our experts. We dedicatedly work for
benefit of our personal and commercial trading clients by providing them best tips and
information. We Provide all services through SMS and Instant Messenger.CapitalHeight
provide customized services to our clients as per their requirements irrespective of the size
and type of their portfolio at very reasonable rates. For us, the first priority is profit of our
clients and we achieve this by working constantly for them and their good. Our reliable
services and transparent transactions help our clients achieve their stock related targets and
stay with us for long time.

13
SQUARE INDIA
Square India Advisory Private Limited - Service Provider of commodity market advisory
services, investment advisory services & mcx markets analysis advisory services Square
India Advisory Private Limited is a Private incorporated on 29 March 2011. It is classified as
Non-govt company and is registered at Registrar of Companies, Vijayawada. Its authorized
share capital is Rs. 500,000 and its paid up capital is Rs. 100,000. It is inolved in Business
activities n.e.c.Square India Advisory Private Limited's Annual General Meeting (AGM) was
last held on 29 September 2018 and as per records from Ministry of Corporate Affairs
(MCA), its balance sheet was last filed on 31 March 2018.Directors of Square India Advisory
Private Limited are Jyothirao Anadula, Pratapkumar Kolagatla

PINNACLE
Pinnacle Market Investment Advisory Private Limited is a Private incorporated on 26
November 2015. It is classified as Non-govt company and is registered at Registrar of
Companies, Gwalior. Its authorized share capital is Rs. 2,500,000 and its paid up capital is
Rs. 2,500,000. It is inolved in Activities auxiliary to financial intermediation, except
insurance and pension funding.[This Group includes activities involved in or closely related
to financial inter-mediation other than insurance and pension funding but not themselves
involving financial inter-mediation].Pinnacle Market Investment Advisory Private Limited's
Annual General Meeting (AGM) was last held on 30 September 2018 and as per records from
Ministry of Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2018.
Directors of Pinnacle Market Investment Advisory Private Limited are Shekhar Mishra, Parul
Sahu and Abhishek Patel.Pinnacle Market Investment Advisory , a trusted name in the
financial services arena, provides you with the entire gamut of financial advisory services
under one ceiling. It is one of the few organizations providing research and information on
Indian capital markets mainly based on Technical Analysis and enjoys a strong reputation
amongst investors, brokers and researchers. Our team is highly skilled with experienced
analysis. Our efforts are to provide you more & more profit in every trade. Our research is
based around these services:

 Stock Cash Tips

 Commodity Tips
 Equity Tips
 NCDEX Tips
 MCX Tips

Working in the competitive world of advisory companies we are following the above words
and providing our clients the best possible services in the field of stock and commodity
market. We give all sort of best possible training to our business development executives like
soft skills, knowledge related to market, market analysis and how to build customer
relationship and sustain it for a long time. Research house is a company where we have the
best research team for each segment of the market.

14
EPIC RESEARCH
Epic Research is a leading financial services provider with presence in Indian and other
global capital markets. With its full fledged research operations, Epic Research - Investment
Adviser has proven itself as company that produces and delivers high accuracy tips and
recommendations for "

 Equities – NSE
 Derivatives - NSE and Nifty Futures and Options
 Commodity - MCX, NCDEX and COMEX
 Forex - Domestic and International Currencies
In addition to the retail services above, Epic also caters to institutional clients like brokers,
mutual funds and banks and fulfils their custom research needs. To learn more about the
institutional business of Epic please visit - www.epicresearch.co/institutional-servicesEpic
also believes that an educated customer is an empowered customer. To help our customers
and non customers understand the financial markets better, we conduct regular webinars and
seminars. A team of professionals is dedicated to this cause which is 100% free for all. To
learn more about Epic Learning Centre please visit -As an extension to the retail services,
Epic invites people from all over India to become Epic Associates and make a living by
connecting potential customers with Epic. To learn about the Epic Associate program and
how it is different from a Franchise model please visit -We at Epic Research Corporate
Solutions - CRISIL and NSIC rated Financial Market Research company specialising in
presenting a ' Ready to use ' fully customisable focused Research solution for Broking and
other Financial Market Companies.Epic is headquartered in Indore and has client service
representatives in India and abroad. With a 250+ team of energetic and professional
individuals, Epic is a great place to work, produces quality services and reports and cares
about its staff, customers, vendors and environment alike.

THEQUICOM
TheEquicom is a leading research house which has won the trust of many traders for earning
profit in the equity and commodity market. We have been providing the clients 24x7 support
and assistance for better trading. We provide free trial for equity tips, ncdex tips, commodity
tips, stock tips.\\We provide a whole world of services covering the major areas and segments
of the market. The services also include the special packs such as the HNI and Premium Pack
which has the most accurate calls which are bound to hit the targets, Special Nifty pack such
packs which contain sure shot Nifty Tips and have proven lucrative as it provides maximum
profit to the client. ----- We understand the value of time, for both financial trader and the
business owner. Time is the only limitations that come forth for building a business and also
for successful trading. TheEquicom has appeared as the most trusted advisory firm amongst
the competitors as we value the time which in turn returns the “real value for the money”
invested by the traders in the trading profession.

15
CHAPTER-3
COMPETITOR

16
CAPITAL HEIGHT
Capital Height is a provider of financial advisory services for corporate industry.Capital
Height's headquarters is located in Indore, Madhya Pradesh. CapitalHeight generates
$150.8K in revenue per employee CapitalHeight's top competitor is Kalite Capital, led by
Imran Ali, who is their Founder & CEO. Money CapitalHeight Research Investment Advisers
Pvt Ltd: is an ISO 9001-2008 registered one of the leading Stock Advisory Company in
Stock and Commodity Market. Our strong hold in providing the most accurate Tips makes us
stand apart from our competitors CapitalHeight is equipped with a team of the best and most
experienced professionals who work with full devotion towards benefitting customers and
helping them and their capital achieve new heights. Our analysis is solely based on the
economic news and deep technical analysis done by our experts. We dedicatedly work for
benefit of our personal and commercial trading clients by providing them best tips and
information. We Provide all services through SMS and Instant Messenger.CapitalHeight
provide customized services to our clients as per their requirements irrespective of the size
and type of their portfolio at very reasonable rates. For us, the first priority is profit of our
clients and we achieve this by working constantly for them and their good. Our reliable
services and transparent transactions help our clients achieve their stock related targets and
stay with us for long time.

 Stock Tips
 Equity Tips
 Option Tips
 Intraday Tips
 Commodity Tips
 Nifty Future Tips
 Stock Future Tips
 Bullion Premium Tips
 BTST STBT Calls

CapitalHeight provide customized services to our clients as per their requirements

irrespective of the size and type of their portfolio at very reasonable rates. ... Our reliable
services and transparent transactions help our clients achieve their stock related targets and
stay with us for long time.Money CapitalHeight Research Investment Advisers Pvt Ltd We
ensure that your all queries get resolved on an urgent basis without any delay. We don’t call
people unless someone has specifically made a request. We believe when you wish to invest
in share markets, you should remain aware and informed with all the relevant information
and therefore we have a market commentary section, a News Portal on our website
https://www.capitalheight.com/blog/ where you can get all the information about NSE,
Global Market, etc.If you are looking for an accurate Intraday Equity/Share Tips, you will
find all the relevant information on our website which will help you to make informed
investment decisions. You can visit website www.capitalheight.com for more information
about the stock trading tips and other services which we provide to our traders/investors, in
India.

17
VALUES
We are hungry to bring our audacious and exciting goals come to life. This spirit is what
makes us feel alive, passionate and inspired everyday. We strive to exhibit entrepreneurial
grit and playful spirit of sports people.

CREDIBILITY
We strive to build and maintain credibility in the market by producing high quality work in
all what we do, being fair in our dealings, and meeting our commitments. We want to be
known as trustworthy and reliable company to our customers and partners.

EXPERTISE
We are constantly learning, improving, reinventing and refining ourselves to become our best
selves. We believe in becoming well rounded, polished professionals, and strive to use our
focus, tact, wit, judiciousness, skills and creative powers at work.

SERVICE
Our purpose is to serve and make a meaningful contribution. We aim to utilize our special
talents with love and care, to serve our customers, our team with compassion, and in effect
our society at large. We strive to give back more value than we receive.

MUTUAL GROWTH
Growth for all is critical to us, and so is our ability to strike mutually rewarding win-win
relationships in business.

18
PESTLE ANALYSIS OF CAPITAL HEIGHT
POLITICAL:
The capital market of India is very vulnerable. India has been politically instable in the past
but it is a little politically stable now-a-days.the political instability of the country has a very
strong impact on the capital market. The share market of India changes as the political
changes took place. The BSE Index, SENSEX goes up and down with any kind of small and
big political news, like, if there is news that a particular political party has withdrawn its
support from the ruling party, and then the capital market will go down with a bang. The
capital market of India is too weak and is based on speculations. The political stability of the
country is very important for the stability and growth of capital market in India. The political
imbalance or balance of the country is the major factor in deciding the capital market of
India. The political factors include:

 employment laws
 tax policy
 trade restrictions and tariffs
 political stability

ECONOMICAL:
The economical measures taken by the government of India has a very strong relationship
with the capital market. Whenever the annual budget is announced the capital market goes up
and down with the economical policies of the government .If the policies are supportive to
the companies then the capital market takes it positively and if there is any other policy that is
not supportive and it is not welcomed then the capital market goes down.

Like, in the case of allocation of 3-G spectrum, those companies that got the license for 3-G,
they witnessed sharp growth in their share values so the economic policies play a major part
in the growth and decline of the capital market and again if there is relaxation on any kind of
taxes on items of automobile industry then the share of automobile sector goes up and
virtually strengthen the capital market .The economical factors include:

 inflation rate
 Economic growth
 Exchange rates
 Interest rates

19
SOCIAL:
India is a country of unity in diversity .India is socially rich but the capital market is not very
attached with the social factors .Yes, there is some relation between the social factors with
the capital market. If there is any big social factor then to some extent it affects the capital
market but small social factors don’t impact at all. Like, there was opposition of reliance
fresh in many cities and many stores were closed. The share prices of the reliance fresh went
down but the impact was on and individual firm there was not much impact on the capital
market on a whole the social factors have not much of impact on the capital market in India.
The social factors include:

 emphasis on safety
 career attitudes
 population growth rate
 age distribution
 health consciousness

TECHNOLOGICAL:
The technological factors have not that much effect on the capital market. India is
technological backward country. Same as social factors, technological factor can have an
effect on an individual form but it cannot have a big impact on a whole of capital market. The
Bajaj got a patent on its dts-i technology, and launched it in its new bike but it does not effect
on capital market. The technological change in India is always on a lower basis and it doesn’t
effect on country as a whole. The technological factors include: R&D activity

 Technology incentives
 Rate of technological change
 Automation

ENVIORNMENTAL FACTORS:
Initially The environmental factors don’t play a vital role in the capital market. But the time
has changed and people are more eco-friendly. This is really bothering them that if any firm
or industry is environment friendly or not. An increasing number of people, investors,
corporate executives are paying importance to these facts, the capital markets still see the
environment as a liability. They belie that it is of no use for their strategy. The environmental
performance is even under-valued by the markets.

LEGAL FACTORS:
20
Legal factors play an important role in the development and sustain the capital market. Legal
issues relating to any industry or firm decides the fate of the capital market. If the govt. of
India or the parliament introduces a new law that can affect the running of the industry then
the industry will be demotivated and this demonization will lead to the demonization of the
investors and will result in the fall of capital market. Like after the Hardhat Mehta scam, new
rules and regulations were introduced like PAN card was made necessary for trading.

SWOT ANALYSIS

21
Strengths of Capital Height Financial – Internal Strategic Factors
 As one of the leading companies in its industry, Capital HEIGHT Financial has
numerous strengths that help it to thrive in the market place. These strengths not only
help it to protect the market share in existing markets but also help in penetrating new
markets. Some of the strengths of Capital HEIGHT Financial are –
 Successful track record of integrating complimentary firms through mergers &
acquisition. It has successfully integrated number of technology companies in the past
few years to streamline its operations and to build a reliable supply chain.
 High level of customer satisfaction – the company with its dedicated customer
relationship management department has able to achieve a high level of customer
satisfaction among present customers and good brand equity among the potential
customers.
 Highly skilled workforce through successful training and learning programs. Capital
HEIGHT Financial is investing huge resources in training and development of its
employees resulting in a workforce that is not only highly skilled but also motivated
to achieve more.
 Reliable suppliers – It has a strong base of reliable supplier of raw material thus
enabling the company to overcome any supply chain bottlenecks.
 Strong dealer community – It has built a culture among distributor & dealers where
the dealers not only promote company’s products but also invest in training the sales
team to explain to the customer how he/she can extract the maximum benefits out of
the products.

Weakness of Capital HEIGHT Financial – Internal Strategic Factors

Weakness are the areas where Capital HEIGHT Financial can improve upon. Strategy is
about making choices and weakness are the areas where a firm can improve using SWOT
analysis and build on its competitive advantage and strategic positioning.

The marketing of the products left a lot to be desired. Even though the product is a success in
terms of sale but its positioning and unique selling proposition is not clearly defined which
can lead to the attacks in this segment from the competitors.

Not highly successful at integrating firms with different work culture. As mentioned earlier
even though Capital HEIGHT Financial is successful at integrating small companies it has its
share of failure to merge firms that have different work culture.

The company has not being able to tackle the challenges present by the new entrants in the
segment and has lost small market share in the niche categories. Capital HEIGHT Financial
has to build internal feedback mechanism directly from sales team on ground to counter these
challenges.

Need more investment in new technologies. Given the scale of expansion and different
geographies the company is planning to expand into.

Opportunities for Capital HEIGHT Financial – External Strategic Factors

22
Opening up of new markets because of government agreement – the adoption of new
technology standard and government free trade agreement has provided Capital HEIGHT
Financial an opportunity to enter a new emerging market.

Decreasing cost of transportation because of lower shipping prices can also bring down the
cost of Capital HEIGHT Financial’s products thus providing an opportunity to the company -
either to boost its profitability or pass on the benefits to the customers to gain market share.

Economic uptick and increase in customer spending, after years of recession and slow growth
rate in the industry, is an opportunity for Capital HEIGHT Financial to capture new
customers and increase its market share.The market development will lead to dilution of
competitor’s advantage and enable Capital HEIGHT Financial to increase its competitiveness
compare to the other competitors.The new technology provides an opportunity to Capital
HEIGHT Financial to practices differentiated pricing strategy in the new market. It will
enable the firm to maintain its loyal customers with great service and lure new customers
through other value oriented propositions.New trends in the consumer behavior can open up
new market for the Capital HEIGHT Financial . It provides a great opportunity for the
organization to build new revenue streams and diversify into new product categories
too.Government green drive also opens an opportunity for procurement of Capital HEIGHT
Financial products by the state as well as federal government contractors.The new taxation
policy can significantly impact the way of doing business and can open new opportunity for
established players such as Capital HEIGHT Financial to increase its profitability.

Threats Capital HEIGHT Financial Facing - External Strategic Factors

Changing consumer buying behavior from online channel could be a threat to the existing
physical infrastructure driven supply chain model.

Imitation of the counterfeit and low quality product is also a threat to Capital HEIGHT
Financial’s product especially in the emerging markets and low income markets.

The company can face lawsuits in various markets given - different laws and continuous
fluctuations regarding product standards in those markets.

No regular supply of innovative products – Over the years the company has developed
numerous products but those are often response to the development by other players.
Secondly the supply of new products is not regular thus leading to high and low swings in the
sales number over period of time.

New technologies developed by the competitor or market disruptor could be a serious threat
to the industry in medium to long term future.

Liability laws in different countries are different and Capital HEIGHT Financial may be
exposed to various liability claims given change in policies in those markets.

Limitations of SWOT Analysis for Capital HEIGHT Financial

23
Although the SWOT analysis is widely used as a strategic planning tool, the analysis does
have its share of limitations.

Certain capabilities or factors of an organization can be both a strength and weakness at the
same time. This is one of the major limitations of SWOT analysis . For example changing
environmental regulations can be both a threat to company it can also be an opportunity in a
sense that it will enable the company to be on a level playing field or at advantage to
competitors if it able to develop the products faster than the competitors.

SWOT does not show how to achieve a competitive advantage, so it must not be an end in
itself.

The matrix is only a starting point for a discussion on how proposed strategies could be
implemented. It provided an evaluation window but not an implementation plan based on
strategic competitiveness of Capital HEIGHT Financial

SWOT is a static assessment - analysis of status quo with few prospective changes. As
circumstances, capabilities, threats, and strategies change, the dynamics of a competitive
environment may not be revealed in a single matrix.

SWOT analysis may lead the firm to overemphasize a single internal or external factor in
formulating strategies. There are interrelationships among the key internal and external
factors that SWOT does not reveal that may be important in devising strategies.

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CHAPTER-4
FINANCE and MARKET ANALYSIS

FINANCE ANALYSIS OF CAPITAL HEIGHT

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Table4.1- Financial analysis

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MARKET ANALYSIS OF CAPITAL HEIGHT

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CHAPTER-6
FINDINGS

FINDINGS

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Many of the investors are aware of Investement funds but most of their perception is not
positive due to lack of information about the investment schemes.

Investors are mainly concerned with the risk factors of investment funds.

The investors who have invested in investment funds mainly go for it because of liquidity &
tax exemption.

There are numerous schemes of investment funds about which common man is not aware
of.

Most of the respondents don‘t have proper knowledge about the mutual funds and that is
why probably they don‘t invest in investment fund.

Average savings of the people vary between 35% & 40%. This no doubt a good figure to take
in account.

Most of the respondents consider bank deposit as investment vehicle. As it is the safest
option for them and they don‘t have clear cut idea about the difference between the
savings and investment.

Most of the respondents are not aware of the various mutual funds scheme .

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CHAPTER-6
RECOMENDATION

RECOMENDATIONS

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After a thorough study and analysis of the data and information, the following are the few
recommendations and suggestions, if implemented , would definitely benefit the investment
marketin India, which is in its booming stage, in the short run and in the long run as well.

Recommendations and suggestions are normally given when there are some problems or
difficulties lying in the market. Here in this research report recommendations and
suggestionsare totally based on the facts, reactions, attitudes, perceptions, and many other
things of the respondents which were received from them during research work. The
recommendation part ofthis research work has three parts only, which can push the mutual
fund market in India to a higher level. Investement

Many of the investors are aware of funds but most of their perception is not positive due to
lack of information about the investment schemes.Investors are mainly concerned with the
risk factors of investment funds.The investors who have invested in investment funds mainly
go for it because of liquidity & tax exemption.There are numerous schemes of investment
funds about which common man is not aware of.Most of the respondents don‘t have proper
knowledge about the mutual funds and that is why probably they don‘t invest in investment
fund.Average savings of the people vary between 35% & 40%. This no doubt a good figure
to take in account.Most of the respondents consider bank deposit as investment vehicle. As it
is the safest option for them and they don‘t have clear cut idea about the difference between
the savings and investment.Most of the respondents are not aware of the various mutual funds
scheme .

Awareness:
Awareness of investment products must be increased. The awareness can be enhanced in the
following ways---

Conference or seminars on ―investment‖ can be conducted on regular basis. This willno

doubt increase the awareness of investment in the minds of the investors.

All the companies must join hands and work together for this.

Customer education:
As the awareness is still lacking in this market, companies should give focus on

―customer education‖. For this purpose again the conference and seminars can be the best
way

towards educating the customers. Again free training programme to the agents can be fruitful.

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Government intermediation:
Government must also work together with the mutual fund companies in promoting the
concept

Confidence building activities:

People in this city are not confident in investing their money. Hence there is aneed to do
something which will build the confidence in the minds of the investors.

Hence the confidence building activities must be carried out by the investment companies.

Because most of the people in India think that investing is a very risky affair. In the following
ways the confidence can be increased in the minds of the people in India.

Other newspapers and magazines, journals. This will no doubt induce the investors towards
investing .

Case study of the investors who have been benefited in investing in mutual funds can be
published in the newspapers, magazines and journals.

As selling of financial products requires well trained people, the companies must provide
proper training to the agents and financial planners. For this training institute must be opened
in this township.

Continuous brand building activities must be carried out by the companies. For this purpose
companies should initiate some sort of promotional activities like, ads in newspapers,
magazines, journals.

Educational institutes must start some professional courses on mutual funds and other finance
specialized courses. This will create some sort of awareness about the investment.

For opening of new savings bank account, certain units of investment of a company
(strategic alliance company) can be given at free of cost to the account holder. This willno
doubt make the people more familiar with the concept of mutual funds.

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CHAPTER-7
REFERENCES

35
REFERENCE
 www.google.co.in
 http://www.investmentfundsindia.com
 www.utimf.com
 www.moneycontrol.com
 www.indiafund.net
 www.assocham.org
 www.amfindia.com
 www.moneycontrol.com

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