SWOT- Reliance Digital

Strengths:

 Reliance digital stores offer wide range of product with broad variety including
T.V.’s, audio equipment’s, Air Conditioners etc. in order to generate more sales and
revenue
 Reliance Digital has successfully established its brand and heavy investments are
done on the promotional activities.
 Its stores consists of specially designed experience zones which proves to be a
competitive advantage over other stores.
 Good financial position of the company as it is owned by Mukesh Ambani
 Constant support from parent company.
 Above 900+ stores in India in over 70+ cities.

Weaknesses

 Less penetration in rural markets.

 Availability of less S.K.Us within the store.
 Poor inventory control
 Various concerns regarding back-end infrastructure of the stores at various locations.

Opportunities

 Eliminating middle men from various activities can help this organization in obtaining
more profits and efficiency.
 Penetration in rural market is also a good chance to increase awareness about the
brand in small cities to drive more sales.
 Reducing operating cost by analysing supply chain to make it better.
 Using brand name to leverage for more profits.
 More diversification of products according to the customer needs.
 Rising disposable income of middle class.

Threats

 Major competitors like Big Bazaar and Spencer’s in various cities

 Rising operating costs
 Economic conditions in the country