Swot analysis

of Barilla
Strengths
• Well organized distribution
• Symbol of tradition
• Quality in pasta manufacturing
• Big variety of products
• Good market position
•
Weaknesses
• Bad communication inside
• Not much publicity
• Temperature and humidity in process of the
different kind of pasta
• Fast demand changes
• No collaboration from distributors with
data
•
Opportunities
• To have a better distribution method (JITD)
• More types of products
• Improve communication and strategies inside
• Expand market position
•
•
Threats
• Competitors prices
• Raw materials price can change
• Competitors publicity strategies
 Swot analysis – JITD
Just In Time Distribution
 Strengths Weaknesses
• Better forcasting system • Not easy to convince all distributors to join
• Controlled manufacturing of products the JITD program and change their internal
process.
• Fullfillment of orders
• Investment to provide technology to their
• Anticipated demand swings distributors
• • Hire new employees

Opportunities Threats
• More inventory space for distributors • Internal sales-organization making obstacles
• Reduce cost of distribution and to worsen the system
manufacturing •
• Sales increase •