Presented by:

Jalal aziz 13476

Waqas ali 13749
 Acknowledgment:

• Mr. Shahid Rasheed

Deputy manager, marketing.
Kohinoor textile mills, Rawalpindi

• Date & Time:

5/11/2010 at 10:30am

• Email:
shahid.rasheed@kmlg.com
• The Company started in 1953 as a private limited Company.
• Became a Public Limited Company in 1968.
• Initial capacity of its Rawalpindi unit comprised 25,000 spindles and
600 looms.
• Later, fabric processing facilities were added and spinning capacity
was augmented.
• Over 5000 employees are working in KMLG.
• In 2009, company’s revenues crossed $ 140 million.
 BOARD OF DIRECTORS

• MR. TARIQ SAYEED SAIGOL

(Chairman \ Chief Executive Officer)

• MR. SAYEED TARIQ SAIGOL

• MR. WALEED TARIQ SAIGOL
• MR. USMAN SAID
• MR. ZAMIRUDDIN AZAR
• MR. S. M. IMRAN
• MR. ABDUL HAI MEHMOOD BHAIMIA
 MISSION STATEMENT

At Kohinoor we aim to serve the needs of our customers and build value
for our stakeholders by continuing to remain an efficient and profitable
company. At the same time we hope we are creating an environment
where talented and exceptional people want to work. We are committed
to providing our employees with opportunities for personal and
professional growth that they can find nowhere else. We are dedicated to
operating our facilities with the utmost respect for the communities and
environment in which we live and work.

• Our corporate mission:

• Put the customer first always.
• Be flexible to the customer’s needs.
• Adhere to the highest quality standards.
• Think innovatively.
• Deliver results.
 PRODUCTS
• Cotton Yarn
It is produced from premium quality Pakistani, US and
Egyptian cotton.
It is generally used for all high-end home products.

• Blended Yarn NE 30/1-80/1

Blended yarn is produced with polyester fiber.
It is generally used for products such as bed linen etc.

• Special Fiber CVC Yarn:

Kohinoor has developed innovative products using CVC
blended with Bright and Lyocell fibers.
 PRODUCTS
• Sleep and Dream:

• Bed linen
» Flat sheets
» Fitted sheets
» Valances
» Night frills

• Duvets and Pillows

 PRODUCTS
• Deco and Style:

• Curtains
• Printed and ready made

• Decorative fabrics
• Woven drapery fabrics
• Jacquard and Dobby
fabrics
• Printed fabric
 PRODUCTS

• Kitchen and Culture:

• Woven table linen

• Napkins
 TARGET MARKETS

• Upper and middle class of the society.

• Housewives for the textile fabrics.

• For garments they are focusing on youngsters and

adults.
 COMPETITORS
• Local Competitors

• Nishat textile
• Colony textile
• Younas textile
• Chenab textile
• Al- karam textile
• Gulistan textile
• Fazal textile

• International
• Bangladesh
• China
• India
CERTIFICATION
 SWOT ANALYSIS

STRENGTHS

• Having own electricity plant

• ERP software
• Power Looms
• Market Reputation
 WEAKNESS

• Every booked order is delivered lately

• Administrative Expenses
• Reliability on Foreign Customers
• Team Building
• Research & development
 OPPORTUNITIES

• New Technology
• Motivating the employees
• Projects for the local market
• Advertising
• KTML’s own Shops
• Online Shopping Store
 THREATS

• Political instability

• Increment in freight charges

• International and local competitors

 SUCCESS FACTORS

• Quality products
• Latest technology
• Use of information technology
• Safety, health and environment
 QUALITY & LATEST TECHNOLOGY

• Quality Products:
KTML never compromises on the quality of its Products.
Company makes sure that it produces only the products of
high quality.
• Latest Power Looms:
Latest power looms have reduced the production cost and
have increased the quality and efficiency of their textile
products.
• Having own electricity plant:
KTML have their own electricity power plant.
 INFORMATION TECHNOLOGY

The IT infrastructure has

been set up utilizing
state of the art
equipment and High
speed network on Fiber
Optic Technology.
The Company has
selected Oracle as the
main platform.
 SAFETY, HEALTH AND ENVIRONMENT

• The Company provides and maintains working

conditions which are safe and without risk to the health
of all employees, visitors, contractors and public.
• It adopts recognized “environment friendly” working
methods.
 FUTURE PROSPECTS
• The Company plans to invest in the more to
improve productivity and quality.
• Acquiring latest technology.
• Replacement of the old equipment.

RECOMENDATIONS
• Advertise in international magazines to promote
their products.
• Publish its own local business magazine.