FASHION BUSINESS

REPRESENTED BY : REPRESENTED TO:

KRATI AGARWAL Ms. BHAWANA SHARMA MAM
HIMANI SHARMA
HIBA JAFRI
 ABSTRACT
• INTODUCTION : FASHION BUSINESS
• NATURE OF FASHION MARKET
• OBJECTIVES
• RISK IN FASHION BUSINESS
• FASHION BUSINESS OF INDIA
• KEY PLAYERS IN FASHION BUSINESS
• CONCLUSION
 INTRODUCTION
FASHION is a popular style in a particular time. It involves changes,
accepted change, defined as a succession of short-term trends.
Fashion Business dealing with STYLE :
• In clothes
• In cosmetics
• In behavior etc.
 NATURE
• Fashion retail is typically a consumer goods market.
• It is characterized by very short product life , fickle consumer
preferences ,
numerous competitors , relatively easy entry and exist.
• One of the reasons for their leading role in the apparel sector is that they
are able to acquire information on future trends in colour , theme and
styles in advance.
 OBJECTIVES
• To be the leading institution in fashion , textiles and design education ,
research and partnership.
• To advance technology and pushing the boundaries in fashion , textiles
and design.
• To achieve a sustainable progress.
• To apply professional knowledge for the betterment of mandkind.
 RISK IN FASHION
BUSINESS FASHION
PRODUCTS

VARIETY AND THE LOW PREDICAT TABILITY

OF FACTORS THMAKE A NEW PRODUCT A
BEST SELLER GENERATES A RISK FOR
GREATER IN FASHION THAN IN OTHER
INDUSTRIES.

RISK FASHION
BASIC
BASIC PRODUCTS : MEDIUM TO HIGH BASIC
PRODUCTS
FASHION BASIC PRODUCTS : HIGH PRODUCTS
FASHION PRODUCTS : VERY HIGH
 FASHION BUSINESS OF INDIA
• EXPORT BUSINESS
• RETIAL BUSINESS
KEY PLAYERS IN FASHION BUSINESS

• It experiencing the huge development and making as increased

contribution to GDP .
• It requires a better and exclusive regulatory framework to sustain the
overall growth.
• Entry by fresh players is still at a promising stage.
• As many big players both national and international are testing and
applying different retail plans in the market.
 CONCLUSION
This business is growing at very fast pace with growing Indian
Economy. The economic importance of the apparel retailing sector,
and the many changes that have occurred within it, implies that thus
sector is a prime area for competition ,combinations and acuistions

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