Niche Marketing

By
Ketaki Marathe- 72
Payal Naikwadi-82
What is Niche marketing??
Marketing a product or service in a small portion of
a market that is not being readily served by the
main stream product or service markets.
Why niche marketing??
To become a distinctive service.

Easier to establish your position as an authority

figure in your chosen field.

To perfect your skills.

How to frame a brand?
Who is your target client, prospect, or customer?
How will you be introduced and approach these
people?
What is their biggest pain or the problems they face?
How do you intend or how do you solve their
problems?
What makes your offer better than your competitors?
Niche brand approach
Higher level of brand loyalty.

Lower level of penetration.

Creating a niche in consumer’s mind.

Comparison of Niche and Mass
marketing.
Size.

Number of target consumers.

Budget.

Risk involved.
Advantages
opportunity to provide products and services that
other businesses have overlooked.
Less competition.
Less expensive startup costs.
Customer satisfaction.
Can charge a premium for your exclusive
product/content.
Returns on Investment (ROI) could be relatively high.
Disadvantages

Lack of economies of scale.

Increase risk if you are over dependent on  single

product or market.

Extremely vulnerable to market changes.

Examples
Conclusion

Niche brand building plays a great role in the success of

almost any small or large business or online.