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  • Importance of Marketing Channel

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    Parth Sarthi
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    A marketing channel is defined as the means by which the physical flow of goods and services are distributed to consumers and users. Channel is critical to large and small businesses because they use these distribution channels to meet their marketing and business objectives. Choosing the right distribution channel to move products or services to the end user is a long-term strategic decision.

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    A marketing channel is defined as the means by which the physical flow of goods and services are distributed to consumers and users. Channel is critical to large and small businesses because they use these distribution channels to meet their marketing and business objectives. Choosing the right distribution channel to move products or services to the end user is a long-term strategic decision.

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    6 views1 page

    Importance of Marketing Channel

    Uploaded by

    Parth Sarthi
    A marketing channel is defined as the means by which the physical flow of goods and services are distributed to consumers and users. Channel is critical to large and small businesses because they use these distribution channels to meet their marketing and business objectives. Choosing the right distribution channel to move products or services to the end user is a long-term strategic decision.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    A marketing channel is defined as the means by which the physical flow of goods and services are
    distributed to consumers and users. A marketing channel is critical to large and small businesses
    because they use these distribution channels to meet their marketing and business objectives by
    providing and delivering products and/or services that generate profit and increase their customer
    base.
    While some businesses can handle all factors and aspects of its own distribution, others require some
    level of distribution partnership. Choosing the right distribution channel to move products or services
    to the end user is a long-term strategic decision and varies according to the product, service and
    market.

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