Company profile

1824-john Cadbury started as a coffee and

tea shop in Birmingham.
1831-introduce cocoa
Cadbury
and drinking
chocolate.
1847-the business moves to a larger
premises in bridge street.
1878-the workforce had expanded to 200.
1861-john Cadbury handed over his business
to his sons.
Cadbury India Ltd. is a part of the Kraft Foods Group.
Cadbury India operates in five categories - Chocolate
confectionery, Beverages, Biscuits, Gum and Candy.
In the Chocolate Confectionery business, Cadbury
has maintained its undisputed leadership over the
years. Some of the key brands are Cadbury Dairy
Milk, Bournvita, 5 Star, Perk, Bournville,
Celebrations, Halls, Éclairs, Tang and Oreo. Our core
purpose "make today delicious" captures the spirit
of what we are trying to achieve as a business. 
1865 – Cadbury Cocoa Essence 1992 – Cadbury Timeout
1996 – Cadbury Fuse

1875 – Cadbury Easter Eggs

1897 – Cadbury Milk Chocolate

1987 – Cadbury Twirl

1905 – Cadbury Dairy Milk
1908 – Cadbury Bournville Chocolate
1915 – Cadbury Milk Tray 2001 – Cadbury Brunchbar, Dream &
SnowFlak
1920 – Cadbury Flake
1923 – Cadbury Crème Eggs
1929 – Cadbury Crunchie
1938 – Cadbury Roses
1948 – Cadbury Fudge
1968 – Cadbury Picnic
1960 – Cadbury Buttons
 FACT SHEET
Net revenue in billion $ % of revenue

confectionary 13.7 28

Biscuits 10.8 22

Beverage 8.8 18

Cheese 7 10

Convenient meal 5 10

Grossary 4 8
 SOME MORE FAST FACT
S
Annual revenues of $ 49.2 billion
More than 25% of Global revenue from emerging markets
#1 in global confectionery
#1 in global biscuits
More than 50% of global revenue from snacks and
confectionery

11 brands with more than $1 billion in revenue

70+ brands with more than $100 million in revenue
40+ brands over 100 years old
80% revenue from #1 share positions