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  • Narmada Raja Perception

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    People often see the same phenomenon differently. Perception is defined as the process by which individuals organize and interpret their sensory impressions to make meaning of their environment. The perceptual process involves receiving stimuli, selecting relevant stimuli based on both external factors like size and color as well as internal factors like attitudes and experience, organizing the stimuli using principles of figure-ground, grouping, closure and simplification, and finally interpreting the organized information based on one's own perspective.

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    People often see the same phenomenon differently. Perception is defined as the process by which individuals organize and interpret their sensory impressions to make meaning of their environment. The perceptual process involves receiving stimuli, selecting relevant stimuli based on both external factors like size and color as well as internal factors like attitudes and experience, organizing the stimuli using principles of figure-ground, grouping, closure and simplification, and finally interpreting the organized information based on one's own perspective.

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    13 views8 pages

    Narmada Raja Perception

    Uploaded by

    irfanahmed.dba@gmail.com
    People often see the same phenomenon differently. Perception is defined as the process by which individuals organize and interpret their sensory impressions to make meaning of their environment. The perceptual process involves receiving stimuli, selecting relevant stimuli based on both external factors like size and color as well as internal factors like attitudes and experience, organizing the stimuli using principles of figure-ground, grouping, closure and simplification, and finally interpreting the organized information based on one's own perspective.

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    People often see the same phenomenon differently

    R.NARMADHA
    ASSISTANT PROFESSOR OF COMMERCE AND MANAGEMENT
    GFGC,TIPTUR
    CONCEPT OF PERCEPTION
    DEFINITION:
    Robbins defines “Perception as a
    process by which individuals organise and
    interpret their sensory impressions in order
    to give meaning to their environment”.
    SENSATION Vs PERCEPTION
    Response of Determined by both
    Physical sensory organ physiological & psychological
    (viewing, hearing, touching, characteristics of the organism
    tasting, etc)
    PERCEPTIONAL PROCESS
    Receiving
    Selecting
    Input Organising Output Behaviour
    Interpreting
    1. Stimuli – People, objects, events
    2. Receiving stimuli – hearing, smelling,
    touching, seeing & tasting.
    3. Selection – (Two types of factors)
    External factors
    (size, colour, contrast, familiarity etc)

    Internal factors
    (interest, experience, attitudes &
    self acceptance)
    SELECTION PROCESS

    Figure ground Relevancy


    4. ORGANISATION

    Grouping Closure Simplification


    5. INTERPRETATION –
    The perceiver has to interpret
    the inputs (information) which have been
    organised using the above methods.

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