DENA

JAPANESE SOCIAL MOBILE GAMES COMPANY

The Japanese gaming company
DeNA.
For its fiscal first quarter
Dena's revenue reached $279
million, up 175% compared to
the same quarter last year. Its
operating profit increased by
282% to about $138 million
over the first quarter of 2009 .
 DeNA’s first quarter
earnings were fueled by its
entry into the American
market and debut on
iPhones in 2010, an
increase in the number of
social and mobile game
titles it sold, and ongoing
growth in its sales of social
and mobile games and
avatars in Japan.
 Last year (fiscal 2009) DeNA
reported revenues of $517
million and operating profits of
$228 million. If the company’s
2010 first quarter results are any
indication, it is on target to
become a billion dollar revenue
(or more) mobile and social
gaming business.
 DeNA also acquired
IceBreaker, a U.S. game
developer and publisher in
2009.

In the past year, Google,

Disney and Electronic Arts,
respectively, acquired social
gaming companies Slide,
Playdom and Playfish.
 DeNA also plans to
promote mergers and
acquisitions, and make
investments through its
approximately $27.5
million Incubate Fund
No.1 Limited
Partnership, a venture
capital fund focused on
social gaming.
DeNA’s most popular game titles in the U.S.
are all free mobile games: Bandit Nation,
MiniNation BalloonHunt, Mini Solitaire and
Mini NumberPlace.