HISTORY OF NOKIA

Nokia is a Finland based company, incorporated in 1967.

Nokia started of as a pulp, rubber and cable
manufacturing
company to a major manufacturer of mobile devices.
It’s the leading manufacturer of mobile devices.
Nokia offers a wide range of mobile devices with the
experience in music, video, imaging, gaming and a lot
more.
It also provides the services for network operators.
Company recorded revenues of 41,121 Million € in 2007
about 20.3 % increase from 2006

Entry level:(Rs 2,500-6,000)

Nokia targeted low income people and
first time mobile buyers in this series .
Sets
include are 1200,1208,1100,1110,1112 etc

Classic Series:(Rs 7,000-17,000)

Nokia targeted decent people in this series .
Sets include in this series are
6300,6233,6120,3120 etc
N gage series:(Rs 8,000-16,000)
game lovers in this series .
These sets include game like play station ,PSP and
Xbox
Xpress music:(Rs 13,000-35,000)
In this series music lover are targeted. Sets are
5220,5310,5800,5610,5320 etc
N-series:(Rs 18,000-50,000)
This series is also called multimedia computer.
Named as on step ahead multimedia.Sets are
N70,N73,N95,N96,N80,N81,N91 etc
E-series:(Rs 18,000-60,000)
This series is for business people. Sets include are
E51,E66,E71,E61i,E90 etc

Premium series:(Rs 80,000-1,500,000)

In this series nokia targeted people which show visual
status. Sets include in this series are Sephira
arte,8800Gold,8800arts etc

SWOT ANALYSIS
Strengths

•Durability

•Long battery life

•User friendly

•Global Expansion

•Brand loyalty
•Use of Carl Zeiss lens

Weakness

N Gage is a flop.

•Low voice quality

•Less stylish

•Heavy sets

•Market skimming
prices of high s
Opportunities
SWOT ANALYSIS
SWOT ANALYSIS
Threat
s
•Mobiles with computer
window

•New growth markets

•Other hand held devices

•Well designed and styled

sets
•China mobiles
•Orange, Vodafone and O2

and many other operators are globally selling their own brands of
phone.

•Company in China
•Country si
 BCG Matrix

Star::Nseries,Xpress Music
Cash Cow::Entry Level,Classic Series
Problem Child::Premium Series,E-Series
Dog:N-Gage