“[Dick’s] exciting life, generosity of spirit, and gift for story-telling make this an

important and compelling book that has lessons for us all.”

—Professor Muhammad Yunus, Founder and Managing Director, Grameen Bank, Co-recipient, 2006 Nobel Peace Prize

A RESTLESS SPIRIT’S QUEST FOR

LIFE’S PURPOSE
AT AGE THIRTY-FOUR, RICHARD GUNTHER HAD ACHIEVED THE AMERICAN DREAM.

But even after rising above the emotional hardship of childhood abandon-
ment to serve in World War II and make a small fortune in real estate,
Gunther became hungry for a broader world view and for meaningful
connections with his fellow human beings. This insatiable appetite drove
him to a whole new adventure in the second half of life—one involving
physical challenges, spiritual, scientific, pseudoscientific, and even
hallucinogenic experimentation.

In what was originally meant as a private memoir for his sons, Gunther—now
an octogenarian—does more than simply recount a life of intense adven-
tures. His journey is a blueprint for progression from isolation, limitation,
and shallow everyday experience to self-knowledge, self-expression, and
deeper engagement with life. How High Is Up? is about the risks, the
passion, and the emotional self-awareness that lead to real fulfillment.

Brimming with its author’s contagious enthusiasm, this life story recounts
everything from treks to Kilimanjaro and rehabilitation work in the slums of
Israel to grueling marathons and extraterrestrial research. Gunther’s tale
proves that anything is possible in the lives of those who never cease to
ask, “How high is up?”

MARKETING CAMPAIGN
• Talk radio tour to 15 local and national markets How High Is Up? Hardcover
• Targeted national and local TV campaign Richard S. Gunther 305 pages
• National print media campaign 978-1-934572-08-5 6×9
• Local book-signing tour Emerald Book Company Memoir
• Online marketing, including advertising on February 2009 Author Hometown:
USAToday.com US $21.95 Los Angeles, CA
• Author Podcast
• National trade marketing and sales campaign

Available via Ingram, Baker & Taylor, and directly from Emerald Book Company (800.932.5420)

P.O. Box 91869, Austin, Texas 78709 800.932.5420 www.emeraldbookcompany.com