BLING

BASH
 Target Audience
Age: 12-40
Around this period of age people are
involved with cars most. Young teenagers
are introduced to the concept of driving
through this game whereas the older
audience have the extended knowledge
to know the makes of the car and to get
pure satisfaction for virtually
demolishing these high valued cars .
Gender: Male
Although women drivers are rapidly
increasing, driving is still a male
dominated industry. Therefore this game
is aimed at mainly males. Also according
to this article, women are safer drivers
then men who are 77% more likely to
crash. This game promotes dangerous
driving which involves major collisions
and crashes. If we take into account this
information, we can conclude that this
game would appeal more to males also
therefore supporting the statement that
the target audience is male.
www.msnbc.msn.com/.../technology_and_science-science
Hobbies/Interests
The main hobby of the
target market should be
driving as the whole game is
based around this concept.
Similarly the main interest
should be cars, especially
the latest models which
would be very useful when
trying to relate to the game.
The audience must also be
interested in driving and
racing games just to be able
to understand the Unique
Selling Point of the game
and what sets it aside from
other games.
Education/Ability: Hardly Any
As this game has very limited in terms of text , it
is not required for the player to have any literal
skills. Most of the game is visual and self
explanatory. This makes this a good first game
just to get used to a console. If the player has
previous experience of driving games, it could
help however most controls are taught through
a verbal tutorial towards the start of the game.
Existing Media Consumption:
Top Gear/AutoTrader magazines
As the game is based around top class cars, the
media consumption should be related to cars. Top
Gear is a car based programme which looks at the
latest models of cars as well as testing speed and
looks to come up with their own views on the
quality of the cars. The audience should be able to
relate to this to get maximum input within the
game in terms of choosing their most highly rated
car. Auto magazine looks at cars for sale. If the
audience do consume this magazine, it may mean
that the audience can understand the accurate
value of the cars they are smashing up within the
game to get the full thrill and point of the game.
 Conventions
Playing Method: All Character Control:
It is possible to play by yourself against
other cars controlled by the computer.
Multiple Characters –
Cars controlled by the computer are Infrequent Change
present in almost every game mode as Players will be able to change
there are a minimum of 8 cars within their cars when they choose
one bashing round. It is also possible to their game modes, However this
play against someone online or on the change is not frequent as it does
same console. The players have separate not happen while gameplay is
teams with computer cars. The last going on.
mode is co-operative. This is where
players can be on the same team against
computer teams or other player teams
online or on the same console.

Camera View: Third Person Narrative: Linear

The camera view will feature the player
being able to see the car as they play to
Campaign / Single
understand and watch in full definition the Objective
thrilling crashes and graphics of the cars. The campaign mode within this game
features a linear campaign. This is where
the player has to play the campaign in
Game Space: Contained Area the order it is set out by the game. It is
The game is played within a contained area
not possible to do races in a varied order.
of varied maps. This could be a stadium or a
The game has one single objective
forest. It is not possible to leave this area.
through every game and that is to take
The player aim is to smash all the cars while
out all the other cars on the opposition
utilizing the limited game space they have
to win.
been given.

Driving
The genre of this game is driving as this
is what the game is based around. This is
very similar to the racing genre but
instead of beating other cars with speed,
this car focuses on beating them with
power. The aim of the game is to smash
up and waste other cars before they
waste you. There are bonus ramps and
waste streak rewards to enlighten the
gameplay.
Genre
SIMILAR TEXTS
This game ‘Crashed’ is very similar
to the gameplay of Bling Bash
however, this game features
unknown demolition derby
vehicles. My game adds the twist
that the competitions will take
place with brand new latest
everyday cars like the Volkswagen
Golf. The maps however will be
similar to the ones featured in my
gameplay.
This game ‘Burnout 3: Takedown’,
features very similar crashes and
collision gameplay of Bling Bash
however, the game features
limited vehicles with the aim
being to win races and challenges
with speed, not by eliminating the
other cars. My game will feature
similar replays and images
however these will be in 1080p
HD quality and the aim of the
game will be to defeat all other
cars.
 Consoles
• Can experience real 1080p
graphics of the car details and
collisions
• It is possible to play online against
other people in different game
modes such as ‘Last Car Standing’
• Possible to play with up to 8
players on one console in certain
game modes
• Personalised music can be played
whilst the game is being played
• Can experience real 1080p
graphics of the car details and
collisions
• It is possible to play online against
other people in different game
modes such as ‘Last Car Standing’
• Possible to play with up to 8
players on one console in certain
game modes
• Personalised music can be played
whilst the game is being played
 Developer / Publisher
SYNERGOUS RELATIONSHIPS
• British based Video Games Developer
• Subsidiary of Electronic Arts since 2004
therefore now ‘Third Party’ publisher
• Best known for it multi-platform
series of Burnout
• It’s main genre is racing games
• International publisher of Video Games
• Started developing games within it’s
in-house developers during the 1980’s
• By the early 2000’s, EA was one of the
worlds biggest third party publishers
• Specialises in games of all genres
Tie In / Product Placement
Will communicate with big Car
companies to use their latest car
models within the game. Also can be
seen as a form of advertising as the cars
are being promoted throughout Bling
Bash.
Product Placement
Pepsi has chosen to sponsor the game
therefore will be advertised throughout
the game on car prints and within the
maps on billboards and banners.
Tie In
AA will give their input on the driving
side of the game. They will specialise in
showing us what real life crashes look
like so we can feature the same realism
in Bling Bash. Also will encourage
driving within real life by getting young
players used to the concept.
 Regulations
There is no bad language
or sexual references within
Bling Bash. There are some
scary sounds and graphics
as shown by the crashes
however these are more
thrilling then frightening.
Apart from the realistic car
BLING
crashes, the game is very
child friendly. As the PEGI
Rating is quite low, this will
extend our market for the
BASH
game so we can expect a
good response with this
rating.

This game does not require a BBFC

certificate, as it does not contain content
more a mature audience.