Analysis Of The Car

Industry
 PEST Analysis

• POLITICAL
– Legislation
• Environment
• Company Cars
• Competition
– Taxes and Duty
– Subsidies
PEST Analysis
 PEST Analysis

• POLITICAL
– Legislation
• Environment
• Company Cars
• Competition
– Taxes and Duty
– Subsidies
 PEST Analysis

• ECONOMIC
– Excess Capacity
– Economies Of Scale
– Diversification
– Mergers and strategic alliances
PEST Analysis
 PEST Analysis

• ECONOMIC
– Excess Capacity
– Economies Of Scale
– Diversification
– Mergers and strategic alliances
 PEST Analysis

• SOCIAL
– Environment
– Car Culture
– Fashions and taste
– Redundancies
PEST Analysis
 PEST Analysis

• SOCIAL
– Environment
– Car Culture
– Fashions and taste
– Redundancies
 PEST Analysis

• TECHNOLOGICAL
– E-Commerce
– Safety
– Plant efficiency
– Gizmos
PEST Analysis
 PEST Analysis

• TECHNOLOGICAL
– E-Commerce
– Safety
– Plant efficiency
– Gizmos
 Five Forces Analysis

• THREAT OF ENTRY
– East Asian companies - Globalisation
– Quotas reduced or abolished
– Labour
 Five Forces Analysis
• BUYER POWER
– High
– Imports By Individuals
– Distribution Channels
– Large Number Of Substitutes
– Second Hand Market
– Over Capacity
– Large purchase
 Five Forces Analysis

• SUPPLIER POWER
– New Registrations
– Just In Time
– Brands
– Dealerships
 Five Forces Analysis

• SUBSTITUTES
– Public Transport
– Other Segments Of The Market
– Similarity Of Product
– Alternative Fuels
 Five Forces Analysis

• COMPETITIVE RIVALRY
– Mature Market
– Price Wars
– Ease Of Access
– Large Number Of Competitors