QUESTIONNAIRE

Name of the Respondent:

Q: Gender

Male Female

Q: Age(Years)

 Below 25

 25-35

 35-45

 45-55

Q: Monthly Income ( Household)

 Below 10000

 10000-20000

 20000-30000

 30000-40000

 40000 above

Q: What is your occupation ?

 Housewife
 Govt. Employee
 Private company
 Own Business
Q: What is your educational qualification?
 Grad/ Post Grad. (Professional)
 Grad/ Post Grad. (General)
 SSC/ HSC School
 Some college but not Grad
 Others_______________

Part: B

Q 1: Which Jeweler you prefer for purchasing Jewelry?

 Branded Traditional Family Jeweler

Q 2: Given below are few characteristics of branded jeweler’s. Please give each characteristic
some points based on your assessment.

Most Important Neither Not Not

Important Important Important Consider
nor not
Important

Wide range of products (category)

Wide range of products (design)

Trustworthiness

Ease of getting purchase discount

in exchange

Offers & Gifts

Q 3: Given below are few characteristics of family jeweler’s (or local jewellery retail stores).
Please give each characteristic some points based on your assessment.
Most Imp Imp Neither Imp Not Imp Not
nor not Imp Consider

Wide range of products (Category)

Wide range of products (design)

Trustworthiness

Ease of getting purchase discount

in exchange

Offers & Gifts

Q 5: Given below is a scale that indicates points from 10 to 1, you have to indicate a point that
describes your satisfaction on the overall experience of store and the branded jewelry that they
offer. 10 being the best

1 2 3 4 5 6 7 8 9 10

Q 6: Given below is a scale that indicates points from 10 to 1, you have to indicate a point that
describes your satisfaction on the overall satisfaction on jewellery purchased from family
jewelers (local jewellery retailer). 10 being the best

1 2 3 4 5 6 7 8 9 10
Q 7: You Buy Jewelry for:

Strongly Disagree Slightly Slightly Agree Strongly

Disagree Disagree Agree Agree

Investment

Gift

Fashion

Occasions

Festivals

Q 8: Give your views to the factors that guide you in your jewelry purchase:

Very Imp Imp Not Imp Not Consider

Price

Design

Purity

Brand Image

Variety

Promotions and offers

Service

Family and Friends Influence