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  • Marketing Plan: by Jitendra Bawangade Abhishek Tagalpallewar Pankaj Pagar Siom 1 Yr

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    This marketing plan proposes marketing the neera drink for its nutritional value. A survey found people want refreshing, nutritious drinks. Neera contains carbohydrates, protein, minerals, and vitamins with very low fat. It will be marketed using the 7 P's strategy, including promotion through TV, radio, advertisements, and free sampling. Brand ambassadors like athletes will also promote neera. It will be distributed both through direct marketing to shops and indirect marketing through producers, wholesalers, and retailers.

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    NEERA

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    This marketing plan proposes marketing the neera drink for its nutritional value. A survey found people want refreshing, nutritious drinks. Neera contains carbohydrates, protein, minerals, and vitamins with very low fat. It will be marketed using the 7 P's strategy, including promotion through TV, radio, advertisements, and free sampling. Brand ambassadors like athletes will also promote neera. It will be distributed both through direct marketing to shops and indirect marketing through producers, wholesalers, and retailers.

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    77 views11 pages

    Marketing Plan: by Jitendra Bawangade Abhishek Tagalpallewar Pankaj Pagar Siom 1 Yr

    Uploaded by

    jmbawangade
    This marketing plan proposes marketing the neera drink for its nutritional value. A survey found people want refreshing, nutritious drinks. Neera contains carbohydrates, protein, minerals, and vitamins with very low fat. It will be marketed using the 7 P's strategy, including promotion through TV, radio, advertisements, and free sampling. Brand ambassadors like athletes will also promote neera. It will be distributed both through direct marketing to shops and indirect marketing through producers, wholesalers, and retailers.

    Copyright:

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    of 11

    Marketing Plan

    By
    Jitendra Bawangade
    Abhishek Tagalpallewar
    Pankaj Pagar
    SIOM 1st yr
    Introduction
    Sales
    2% 0% 0% 0%

    carbohydrade
    protein
    3rd Qtr
    4th Qtr
    5th Qtr

    97%
    Why we select NEERA
     Nutritional Value

    The Neera has low-fat, low calorific value (396 for 100 gms) and. rich
    nutritive value. The nutritional analysis published by Nutritional
    Research Laboratories, Indian Council of Medical Research is
    presented here:
     Carbohydrates (98.76),
     Protein (2 %),
     Fat. 0.04% (Ether extracts.) (0.04), Minerals (0.3),
    Iron (Fe) (1.4mg. %), Calcium Ca (58.7mg %),
    Phosphorus (P) (5.4mg. %) and Riboflavin (8.2
    mg/100 gm) - (Indian Council of Medical Research)
    Market Research
     According to market survey people need
    refreshing and nutritious product
     Currently in market so many drinks like
     Pepsi
     Coca-cola
     DEW
     Fanta and many more…
    But no one adds nutrition value to there product.
    Our product gives both nutritious and refreshing
    value.
    7 reasons to drink NEERA
     NEERA is known to be more nutritious than whole milk
    because it has no cholesterol and lesser fat.
     It improves circulation and is known to clean your digestive
    tract.
     NEERA not only makes your immune system stronger but
    also helps the body fight different types of viruses.
     If you suffer from kidney stones, include NEERA in your
    diet. Drinking it regularly will break up the stones and make
    them easier to push out.
     Have urinary problems? Have a glass of NEERA to get
    quick relief.
     If you're suffering from a hangover, nothing will help you
    faster than having some NEERA. 
    Marketing Strategies
    7 P’s of marketing
     Place
     Product
     Promotion
     Price
     People
     Physical evidence
     Process
    Promotion
    Promotion by all the media
     TV
     Radio
     Advertisement
     Flex
     Banners on highways
     Internet
     Free sampling –
    Hospitals,Malls,stadium,college campus
    Brand ambassador
     Sushil Kumar
     Saina Nehwal
    Marketing Strategies
    Direct Marketing
    (Pull)
    Chain of Shops at various
    location of PUNE & MUMBAI

    Indirect Marketing(Push)
    Producer - wholesaler - retailer -customer

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