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    This document discusses the development of a new protein bar called Protein Punch by Parle. It notes that protein consumption in India is lower than recommended levels and many Indians have protein deficiencies. Protein Punch is positioned as a healthy high-protein snack that can help change unhealthy eating habits and promote healthy nutrition. It lists ingredients for the bar and discusses marketing strategies around messaging, segmentation of target customers, and positioning the product as a tasty and nutritious snack option.

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    This document discusses the development of a new protein bar called Protein Punch by Parle. It notes that protein consumption in India is lower than recommended levels and many Indians have protein deficiencies. Protein Punch is positioned as a healthy high-protein snack that can help change unhealthy eating habits and promote healthy nutrition. It lists ingredients for the bar and discusses marketing strategies around messaging, segmentation of target customers, and positioning the product as a tasty and nutritious snack option.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views8 pages

    Backstreet Boys - Karri Jayesh

    Uploaded by

    Karri Jayesh
    This document discusses the development of a new protein bar called Protein Punch by Parle. It notes that protein consumption in India is lower than recommended levels and many Indians have protein deficiencies. Protein Punch is positioned as a healthy high-protein snack that can help change unhealthy eating habits and promote healthy nutrition. It lists ingredients for the bar and discusses marketing strategies around messaging, segmentation of target customers, and positioning the product as a tasty and nutritious snack option.

    Copyright:

    © All Rights Reserved
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    Flag for inappropriate content
    of 8

    Protein

    Punch

    #harrozparleprotein

    #harrozparleprotein
    INGREDIENTS
    Peanut Butter

    Protein Powder

    Honey

    Salt
    cocnut oil

    chocochips
    Walnut
    #harrozparleprotein

    Pain Points
    India’s protein consumption is much lower than the
    48 gms/day that is recommended by the Indian
    Council of Medical Research (ICMR).

    Protein
    The recommended dietary allowance of protein
    for an average Indian adult is 0.8 to 1 gm per kg
    body weight, however, the average intake is

    Deficiency about 0.6 gm per kg body weight.

    \The prevalence of stunting among under five is


    48% and wasting is 19.8% and with an underweight
    prevalence of 42.5%, it is the highest in the world.

    02
    #harrozparleprotein
    04

    Money
    5 M's Of Advertisement
    Mission 7 %to 10% of sales revenue
    Ensuring Quality, Nutrition
    and Superior taste with
    protein rich food
    Measurement
    Sales Forecast - Increase by 10%
    - 15%

    Message Media
    To Change the unhealthy eating Newspaper
    trends of consumers with Social Media
    protein rich bars. TV advertisements
    #harrozparleprotein

    MARKET
    TRENDS
    #harrozparleprotein

    Segmentation
    S
    18 - 25 years
    26 - 45 years

    Target Group
    T Students

    P
    Young working professionals
    Fitness Freaks
    Sportsmen

    Positioning
    Promoting Healthy Nutritional flavourful eating habits

    16
    Problem Solution Unique Value Unfair Advantage Customer
    Protein Deficiency. Protein bars come with high Proposition Parle-g has already proven its Segments
    Underweight protein and energy content. point on tasteful nutrition.
    With the trust of Parle and the Create 3 to 4 personas of the
    promoting healthy eating habits Lot of customer exposure
    goodness of Protein, Protein people you can help. Visualize
    , eliminating unhea;lthy food Parle brand trust
    Punch is a healthy snack you these people who will turn to
    items such as chocolates, chips,
    can munch on without guilt. you for solutions.
    cool drinks, etc

    Existing Early Adopters


    Alternatives Key Metrics Channels The Early Adopters would
    Sales Social Media mostly be teenagers looking for
    EGGS
    Eating habits Newspaper healthy snacking option and
    CHICKEN
    consumer preference Fitness Influencers middle aged people as an
    MILK
    Gyms energy supplement.
    GREEN VEGETABLES
    Pharmacy stores
    PULSES
    PROTEIN SHAKE
    PROTEIN DRINKS

    S olution
    A ccess
    V alue
    E ducation
    #harrozparleprotein

    NOT
    ANYMORE
    ANYMORE

    "The New source of energy"

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