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  • Film Industry: Reaching An Audience: Learning Objectives

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    The document discusses how the film industry targets audiences. It provides a list of films and asks students which they have seen, want to see, or never want to see. It then asks questions about film advertising, what students didn't like about certain film advertisements, and whether they felt the ads were trying to persuade them. Finally, it lists different types of advertising used by the film industry to reach audiences, such as television and cinema trailers, magazine/newspaper ads, internet banners, billboards, radio ads and more.

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    The document discusses how the film industry targets audiences. It provides a list of films and asks students which they have seen, want to see, or never want to see. It then asks questions about film advertising, what students didn't like about certain film advertisements, and whether they felt the ads were trying to persuade them. Finally, it lists different types of advertising used by the film industry to reach audiences, such as television and cinema trailers, magazine/newspaper ads, internet banners, billboards, radio ads and more.

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    6 views6 pages

    Film Industry: Reaching An Audience: Learning Objectives

    Uploaded by

    Miss O'Dell
    The document discusses how the film industry targets audiences. It provides a list of films and asks students which they have seen, want to see, or never want to see. It then asks questions about film advertising, what students didn't like about certain film advertisements, and whether they felt the ads were trying to persuade them. Finally, it lists different types of advertising used by the film industry to reach audiences, such as television and cinema trailers, magazine/newspaper ads, internet banners, billboards, radio ads and more.

    Copyright:

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    of 6

    Yr 12 OCR Media Studies

    Film Industry:
    Reaching an Audience

    Learning Objectives:

    1. To understand how the media industry


    targets audiences for films
    Which have you seen/want to
    see/never want to see?
    Step Up 3D Blade Mama Mia! Girl, Interupted
    The Mummy
    The Notebook The Happening The Godfather In Bruges Die Hard
    Meet the Fockers Epic Movie Wall-E Adulthood Saw IV
    The Lord of the Rings The Lion King True Grit Goodfellas The Ring
    King King Batman Begins Hancock Babe Stormbreaker
    Get Shorty
    Indiana Jones: The Last Crusade Jurassic Park Hulk Legally Blonde

    Casino Royale Iron Man 2 No Country for Old Men Superman Returns
    HellBoy 2 Fast 2 Furious The Golden Compass Sex & The City
    Kung-Fu Panda Secrets and Lies City of God The Last King of Scotland

    You Don’t Mess with the Zohan 10,000 BC Psycho Milk The Black Dahlia
    Film Advertising
    • What was it about the film that you did not
    like the look of?

    • Have you seen similar films in the past?


    Why not this one?

    • Do you think that the advertisers were


    trying to persuade you, or are you not the
    TA?
    Types of advertising
    TV Features
    Adverts on buses
    Internet Banners
    Magazines/Newspaper Ads
    Cinema Trailers

    Television Trailers
    Bus Stop Posters
    Ads on Products
    Billboards Radio ads

    Ads on phone boxes Websites


    How can advertisers reach an
    audience?

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