CAPiTULO 1
PBgina 5-Michal Heron; @gina B-Gabriel M. Covianflhe
Image Bank; pagina 8-Steve Woit; pAgina lo-Cortesia de
Solectron Corporation; @gina 12-Cortesia de Westinghouse;
pAgina 17-Nik KleinberglStock Boston; pAgina Z&Linda
Fiordilino; pdgina Zl-Mark Richards/Photo Edit.
CAPiTULO 2
pigina 31-Coriesia de Henry Ford Museum & Greenfield
Village; pagina 33-Brett Froomerflhe Image Bank: pagina
36-Dan McCoy/Rainbow; pdgina 40-Bill Gallery/Stock
Boston; pAgina 42-Cortesia de Globe Metallurgical; pigina
44-L. D. Gordonnhe Image Bank; p&gina 47, Cortesia de
Westinghouse; @gina 50-Janeart, Ltd./The lnge Bank; pSgi-
na 54-Jeremy ScotVlnternational Stock Photography, Ltd.
CAPiTULO 3
pAgina B&Cortesis de McDonald’s Corporation; pAgina 68-
Phyllis PicardiiStock Boston; ptigina 71-Peter Yates; pegina
7%Michael Newman/Photo Edit; pAgina 74-David Young-
Wolff/Photo Edit; pdgina 78-Scott Thodellnternational Stock
Photography, Ltd.; pdgina 79-Cortesia de McDonald’s
Corporation; p6gina El-Lionel DelevingnelStock Boston;
pagina E&Comstock; pagina 86-Cortesia de Calgene
Fresh, Inc.: @gina 87-B. Mahoneyflhe Image Works; pigina
89-Cortesia de Whirlpool; pAgina 91-Joe Van Osflhe
Image Bank; pdgina 94-Glenn MoodylCortesia de Ben &
Jerrey’s; @gina 95-N. TullylSygma
CAPiTULO 4 Image Bank; pagina 266Jon Feingershflhe Stock Market;
pAgina 106Kinko’s es una mama registrads de Kinko’s
Graphics Corporation y se usa con permiso; pAgina 107-
Cortesia de Colgate Palmolive; pigina 109-Lionel
DelevingnelStock Boston; pagina 111-Breton Littlehales;
pegins ll4-John ColettilStock Boston; pdgina 117-
Coriesia de Espirit; pAgina 119-Stock Boston; pAgina 121-
Tom McCarthy PhotoslPhotoEdit; pAgina 126-Derek
Berwinirhe Image Bank; pigina 116Cortesia de
Johnson&Johnson
CAPiTULO 5
pegina 137-Antonio Luir HamdaniThe Image Bank; pAgina
139-Bob SchatziNissan: p6gina 141-Cortesia de Cadillac;
p6gina 143-Steve Durnwellflhe Image Bank; pAgina 147-
Leong Ka-TaiNVoodfin Camp; p6gina 149-David SamsiStock
Boston; pAgina 152-Cortesia de Avis; pagina 158-James H.
Simon/Picture Cube; pigina 165-Cortesia de Pier 1 Imports
CAPiTULO 6
pagina 170-Michael NewmanIPhotoEdit, pagina 176
Cortesia de Duo-Guard Industries; pAgina 17&Seth
ResnickiStock Boston: pdgina 185-Bob DsemmrichlStock
Boston: p6gina 182-Steve Hansen/Stock Boston; pAgina
188-E. KlaminlCortesis de Starbucks
CAPiTULO 7
pdgina 196Cortesia de The Body Shop; pAgina 197-
Peter Langonellnternational Stock Photography, Ltd.;
pigina ZO%Jon GoldenlCortesia de The Dardan
School; pAgina 206Rick RidgewaylAdvenrure Photo;
pagina 209-Pat CanovalSouthern Stock Photo
Agency; pdgina ZlO-Cornstock: pdgina 212-James
Davis, International Stock; pligina 219-Cortesia de The
Body Shop
CAPiTULO 8
pigina 227-Cortesia de Motorola; pBgina 231-Tom
Trscyflony Stone Images; p6gina 236-Cortesia de L. L.
Bean; p6gina 237-Cortesia de Will-Burt Co.; pigina 239-
Cortesia de Msrlow Industries; pagina 246-John Thoeming;
pigina 246-Jim Pickerellfrony Stone Images; pAgina 253-
Cortesis de The Ritz-C&ton
CAPiTULO 9
pdgina 259-Cottesia de Nike; pdgina 262-N. R.
RowanlStock Boston; pagina 264-David W. Hamiltonflhe
pagina 267-Ulf E. Wallinflhe Image Bank; pegins 27&
Ron Frehm/lnternational Stock Photography. Ltd.; pdgina
276-Cortesia de Nike
CAPiTULO 10
pdgina 286-John Thoeming; p6gina ZEE-Xortesia de
Milliken &Co.; pdgina 293-John Thoeming; pigina 2g4-
Lou Jonesflhe Image Bank; pagina 300-Leslye
BordenlPhotoEdit; p6gina 3034ortesia de Tom’s of Maine
Company; pagina 307-William Taufic
CAPiTULO 1 1
pAgina 312-Cortesia de Sega; pAgina 317-Cortesia
de Bethlehem Steel; pAgina 326-Conesia de NASA;
pdgina’329-Jim Pickerellflony Stone Images; pagina
333-Cortesia de Sega; p6gina 337-Cortesia de
SnappIe
C-2 CR~DITOS FOTOGRAFICOS
CAPiTULO 1 2
pdgina 343-Cortesia de Hewlett Packard: pagina 345-
David Lee/Motion Picture & T.V. Photo Archive; p&ins 347-
Thomas lvesfihe Stock Market; p4gina 352-David R.
Frazierflony Stone Images: pegina 354-GreenlavThe Image
Works: peginn 355-Cortesle de Hewlett Packard; pAgina
357-Michele Burgess/The Stock Market, pdgina 350~-Ron
CrandalllStock Boston
CAPiTULO 13
pdgina 375-John Thoemlng; p(iglna 378-Steve
DunwelliThe Image Bank; @gins 356-Cluck
FishmanMloodfln Camp; p6gins 390-Myrlsen Fsrguaon
Gate/PhotoEdit; p6gins 391-Larry Dale Gordonflhs Image
Bank; p6gins 394-Jan Felngsroh/The Stock Market;
plgina 397-John Thoemlng; pdglna 395-Cortss~a de
Weotlnghouaa: pllgina IOl-Andy Freebarg
CAPITULO 14
prlgina 411-Kaku KoritalGamma-Liairon; pllgina Ill-Garry
Gladstone/The Image Bank; p6gina 415-Rabble
McClarsnlTony Stone Imagea: p6glna 417-Stephen
Marks/Stockphotoa; pbglns 42%David W. Hamilton/The
Image Bank: pbglna 423-Ken Regsn/Motion Picture IL T.V.
Photo Archlve; pllgins 427-J. Barry D’RourkeTThe Stock
Market: p6glne 429-Judy Gurcwltl/lnternetlanal Stock: p6gi-
na 431-John Thoeming; p(lgina 432-Richard DunofflThe
Stock Market; peginn 436-Dennis MacDonaldlPhotoEdit;
pBgina 438-Rob CrendalllStock Boston; peginn 441-
Michael Lichterllnternationsl Stock
CAPITULO 15
peginn 451-Andy Freeberg: pdgina 459-John
Thoeming; p.4gina 451-Cortesia de Milliken &Co.;
pitgina 453-Corles~a de Marlow Industries, Inc., pdgina
457-Brian Moody/Cotiesla de Xerox; peginn 455-
PhotoEdit; peginn PBS-Cortesla de Swatch: peginn
476-Eric Bowman
CAPfTULO 10
pagina 483-Cortesla de W&Mart; @gina 487-Cortesia de
Marlow Industries, Inc.; pbgina 493-Vslrie Massey; pBgina
494-Ken Karp; peginn 494-Gary Hannabarger; p6gina
497-Cortesia ds Marlow Industries, Inc.; p6gina 500-Earl
Koglerllnternational Stock; pAgina 5Ol-Coltesla de Eastman
Kodak
CAPiTULO 1 7
pegina 513-Jacques ChenetNoodfin Camp; @gina 515-
Cortesla de Marlow Industries, Inc.; pAgina 517-Comstock:
pagina 527-Katherine Lambert; pegins 530-Stock Boston;
pAgina 533-C. I.. Chryslinflhe Image Bank
CAPITULO 15
peginn 544-John Thoeming: pAgina 647-Cortesla de
Merlow Industries, Inc.; pdgina 649-Cortesla de Whirlpool;
pAgina 667-Cortesla de Whirlpool; p@ina 569-Jahn
Thosming; p6gina 551-Mark RichardslPhotoEdlt: p&inn
654-Andy Sacks/Tony Stone Images
CAPITULO 1 9
pctgina 673-Cortesia de Hallmark; pegins 575-Charles
Gupton/The Stock Market; p6gina 578-Cornstock; p5gina
Sal-Patti McConvlllwThe Image Bank: p6glne 555-Bob
Daemmrlch/Tony Stone Imagsli: p6gina 596-Dagmar
Fabrlclul/Stock Boston; pdgina 695-Phyllis
PlcsrdWlnbmstional Stock
CAPITULO 20
phgins 509-lnga SpsncslPicture Cube; pllglna Bll-WIII and
Dsni McIntyre; pllgina 514-Louis Pslhoyos/Matrlx; pdglna
514-LOUIS PsihoyoelMstrix; p6gina 517-Tom
Carroll/lntsmationeI Stock; pdgina 524-Marc Romanelliflhs
Image Bank; pdgina 525--Cortesla de Eastman Chemical;
pagina 525-Michael Salasflhe Image Bank
CAPITULO 2 1
pdgina 535-John Thoeming; pdgina 544-David Smart:
pBgins 546Michael Lichterllnternational Stock; p&ina
547-John Thoeming; peginn 551-Gregory Heislemhe
Image Bank; pAgina 553-Hasimoto/Sygma: p&tgina 554-
Michael L. Abramson; pAgina 557-John Thoemming;
pBgins 559-&b Daemmrichflhe Image Works; pbgina
551-Andy Sacks/Tony Stone Image
CAPiTULO 2 2
pbgina 570-Steve DumwellIThe Image Bank; pigina 573-
Peter Russell Clemens/International Stock; pfigina 579-Marc
Pokempnerflony Stone Images; pagina 551-John
Coletty/Tony Stone Images: pAgina 581-Steve Dunwellflhe
Image Sank; pAgina 582-Ed Bockrrhe Stock Market; pdgina
583-David Joelflony Stone Images