Current Events Article

Students are required to submit to the assignments link an article summary review based
on the study of Marketing Management from the Wall Street Journal with a written
analysis. The article must be no more than two weeks old. It should pertain to some
aspect of marketing management. Please be sure to include APA written standard
guidelines in each of these assignments from the 5th edition guide.

The student should submit a written analysis of the article using the Levels of Review
found below:

Levels of Review

Descriptive Summary

1. What are the main points of view in this article?

2. Why is this article important to marketing management?

General Analysis

1. What current marketing management trends are supported in this article?

2. What is this the most important information in this article?

Critical/ Comparative Analysis

1. How have other authors addressed this topic?

2. How does this reflect a change in thinking about marketing management?

Management Application

1. How does this topic apply to a specific marketing management scenario?

2. What are its implications?

3. What conclusions can be drawn from this article?