JIGDAN COLLEGE

MASTER OF BUSINESS ADMINISTRATION (MBA) PROGRAM

INDIVIDUAL ASSIGNMENT ON MARKETING MANAGEMENT
Task to be done: You have to select an article or journal (very recent ones, not less than year
2018 and I will check the article or journal online) written on the topics of marketing
management and review the article as per the procedures listed 1 to 6 below.

Article Review Guideline (Maximum marks 20%)

This activity is designed to enhance your analytical skill by critically reviewing journal articles,
working papers and similar scientific works related to Human Resource Management. The
review involves identification of the main purpose that selected article, attempts to address and
evaluation of the theories the author/s presented as a basis of the study and a comment on the
validity of the position the author/s has taken. More importantly, you should critically evaluate
the conclusions of the article in light of the extant literature and also comment as to which
particular theory it approves or disproves. Specifically, your review should address the
following issues:
1. What is the major objective of the article?
2. What are the theoretical contexts articulated in the paper and how do the different
theories compared?
3. If the author argues supporting /rejecting a theory, what are his/her reasons and how
valid are the reasons?
4. How well are conclusions of the article aligned with the findings of the study?
5. What exactly does the work contribute and relate to the overall topic of your course?
6. In your opinion, what were the strengths and weakness of the paper?
Your review work should be structured as follows:
A. Summary of the article focusing on the following major issues (Maximum one and
half page)
o Purpose of the article/ problem statement
o Specific objectives it tries to achieve
o Type of data used and its appropriateness
o Methods of Data Analysis
o Findings, Conclusions and Recommendations
B. Your evaluation of the article based on the points 2 through 4 above (Maximum 1
page)
C. Your Comment on point number 5 (maximum half a page)
D. Your opinion about the strength and weaknesses of the article (Maximum half a
page)
Note:
 The review report should not exceed three pages and needs to be submitted hard copy to
the instructor before on final exam date, later than that it will not be accepted.
 Copying one to another will result in zero on the individual assignment, for both
assignments and NG grade in the course.