GROUP MEMBERS

Fahad Sabir

Dania Sikandar

Hiba Mehmood

Muhammad Ovais Mehmood

 CONTENTS
Page Nos.
ACKNOWLEDGEMENT 01

EXECUTIVE SUMMARY 02

1. HISTORY
1.1 Birth of a nation, birth of an airline 04
1.2 Orient Airways Takes to the Skies 04
1.3 A New National Flag Carrier for Pakistan 05
1.4 PIA’s First International Service 05
1.5 New Planes, New Directions, New Management 05
1.6 Historic Firsts and Unbroken Records 06
1.7 Style, Glamour, and Charisma 07
1.8 Safety Management System at PIA 07
1.9 The Pursuit of Excellence through Technology and Quality Control 08
1.10 Ushering in A New Era of Growth & Development 08

2. PAKISTAN INTERNATIONAL AIRLINE (PIA)

2.1 Board of Directors 11
2.2 PIA’s Network 19
2.3 PIA’s Hub 21
2.4 Flight Kitchen 22

3. Marketing Department of PIA

4.1 PIA Cargo 25
4.2 PIA Revenue Management 26
4.3 Scheduling 27
4.4 International Affairs Division 28

4. PIA for Low Cost Carrier

4.1 Losses of PIA 34
4.2 PIA’s share Vs international carriers 34
4.3 PIA as low-cost carrier 34
4.4 Cutting cost for PIA 34
4.5 Benefits to PIA 35

5. SIX FREEDOM PASSENGER SURVEY 2010 - AT JINNAH

INTERNATIONAL AIRPORT
 5.1 Objective 37
5.2 Survey form 38
5.3 PIA’s areas for Improvement 39
5.4 Passenger’s Overview 39

6. CONCLUSION & Recommendations

6.1 Conclusion 42
6.2 Recommendations 42