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  • Farhan Ulla Jan - Enroll: 01-211071-098 - BBA-8 (Eve) - PAM

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    احمد سلطان مرزا
    36 views13 pages
    This document outlines the revamping of the advertising campaign for Tops juice, a product of Muree Brewery. It discusses flaws in the previous advertising approach, including a lack of prime time TV commercials, print ads, and diversification. The new roadmap will feature an eye-catching TV commercial, expanded print media presence through ads and flyers, and radio advertising. The goal is to attract more customers, especially youth, and better compete against rising competitors through a more colorful, attractive promotional strategy.

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    tops juice

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    This document outlines the revamping of the advertising campaign for Tops juice, a product of Muree Brewery. It discusses flaws in the previous advertising approach, including a lack of prime time TV commercials, print ads, and diversification. The new roadmap will feature an eye-catching TV commercial, expanded print media presence through ads and flyers, and radio advertising. The goal is to attract more customers, especially youth, and better compete against rising competitors through a more colorful, attractive promotional strategy.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    36 views13 pages

    Farhan Ulla Jan - Enroll: 01-211071-098 - BBA-8 (Eve) - PAM

    Uploaded by

    احمد سلطان مرزا
    This document outlines the revamping of the advertising campaign for Tops juice, a product of Muree Brewery. It discusses flaws in the previous advertising approach, including a lack of prime time TV commercials, print ads, and diversification. The new roadmap will feature an eye-catching TV commercial, expanded print media presence through ads and flyers, and radio advertising. The goal is to attract more customers, especially youth, and better compete against rising competitors through a more colorful, attractive promotional strategy.

    Copyright:

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    Download as PPT, PDF, TXT or read online from Scribd
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    of 13

    Introduction

    • Farhan Ulla Jan


    • Enroll: 01-211071-098
    • BBA-8 (eve)
    • PAM
    Introduction
    • Hamza Javed
    • Enroll: 01-211071-027
    • BBA-8 (eve)
    • PAM
    Introduction
    • Humayun Rashid
    • Enroll: 01-211071-032
    • BBA-8 (eve)
    • PAM
    Introduction
    • Muhammad Ali Haider
    • Enroll: 01-211071-048
    • BBA-8 (eve)
    • PAM
    Introduction of the product
    • Tops juice
    • Product of muree
    brewery
    • Target customers
    • Tops division
    • Promotion and
    advertising of tops
    Agenda behind revamping

    • No proper advertising campaign of tops


    juice
    • On the other hand competitors are coming
    up with new and attractive ideas
    • Necessary to coupe up with the prevailing
    competition.
    • Increasing the attractiveness of the product
    How the product will be
    revamped or road map
    • Product will be revamped by using modern
    mediums of promotion and advertisement
    • An attractive television commercial will be
    launched
    • Print media will be invaded
    • With the help of an attractive and eye
    catching print add
    Continued

    • Broachers and flyers will be printed


    • They will be widely distributed throughout
    the region
    • Radio stations will also advertise the
    product
    • As radio is an important medium for
    targeting consumers on the road
    Flaws in the previous ad
    campaign
    • It was not as attractive as it should have been
    • Television commercial was not on aired
    during the prime time
    • As advertisement is most efficient , when on
    aired at the right time, at the right place, to
    the right customer
    • No diversification
    Continued

    • Unable to attract the masses as well as their


    potential customers
    • G.R.P and T.R.P both not up to the mark
    • Ad campaign was for very short period of
    time
    • As the time span of campaign and add was
    short it was unable to create an attractive
    image in the mind of the potential customer
    Attributes of New
    advertisement designed
    • Eye catching
    • Focuses on all the potential customers
    • Mainly focusing youth
    • Gives an attractive and more colorful image
    to the product
    • More screen presence of the product
    • Message conveyed with the flavour of
    comedy
    Narration of the advertisement
    • Asli maza tu Tops
    ma he ha
    • Rock Out with
    Tops Out
    Thanks
    • Questions will be
    welcomed
    • But in case you
    question you wont
    be getting the free
    juice………

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