NEW SERVICE DEVELOPMENT

INTRODUCTION
 Generation of ideas
Ideas to design and develop a new
service may be generated with in the
organization or can be gathered.
Screening

While analysing any idea the organisation needs to

check the compatibility of the new idea with the
existing service offerings and the organisation,s
resources
Testing the concepts
The idea or the concept should be tested to
know the reactions of the target Customers .
Business Analysis

Business analysis involves defining the target

market, its size, structure, and the existing customer
trends.
Test marketing
Organizations can select specific areas where they
allow consumers to use their services provide
constructive feedback.
Infrastructure development

This may include many activities like hiring and

training a personnel, selecting the channels.
Service launch

The last stage in the new service development

process is the actual launch of the service in the
market. The life cycle of a service being here and it is
important to regularly supervise the operations to
maximize revenues.
Conclusion
Thank you