Scribd Logo
Upload

Welcome to Scribd!

  • Titli

    Uploaded by

    Probal Biswas
    76 views19 pages
    The document summarizes research findings about the children's magazine Titli. It provides insights such as: 1) Titli was perceived as appealing most to 8-12 year olds and to a lesser extent 13-14 year olds. It had an image as a source of good, harmless entertainment for children. 2) Popular segments in Titli included the friendly ghost, magic monkey, and short stories. Titli was also the most popular/bought children's magazine. 3) Inferences from the data suggest targeting the magazine towards 6-14 year olds with adjustments like shortening length, removing unpopular content, adding sections like science fiction, and potentially introducing an English version.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document summarizes research findings about the children's magazine Titli. It provides insights such as: 1) Titli was perceived as appealing most to 8-12 year olds and to a lesser extent 13-14 year olds. It had an image as a source of good, harmless entertainment for children. 2) Popular segments in Titli included the friendly ghost, magic monkey, and short stories. Titli was also the most popular/bought children's magazine. 3) Inferences from the data suggest targeting the magazine towards 6-14 year olds with adjustments like shortening length, removing unpopular content, adding sections like science fiction, and potentially introducing an English version.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    76 views19 pages

    Titli

    Uploaded by

    Probal Biswas
    The document summarizes research findings about the children's magazine Titli. It provides insights such as: 1) Titli was perceived as appealing most to 8-12 year olds and to a lesser extent 13-14 year olds. It had an image as a source of good, harmless entertainment for children. 2) Popular segments in Titli included the friendly ghost, magic monkey, and short stories. Titli was also the most popular/bought children's magazine. 3) Inferences from the data suggest targeting the magazine towards 6-14 year olds with adjustments like shortening length, removing unpopular content, adding sections like science fiction, and potentially introducing an English version.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 19

    Titli..

    Findings from Descriptive


    Research
    Contd…
    Findings from Quantitative
    Research
    Perceptions of Titli
    • Superior magazine.
    • Titli was perceived as a magazine
    appealing more to 8-12 year old
    children and, to a lesser extent, 13-
    14 year old children
    • Image of Titli was that of a source of
    "good, harmless
    entertainment..Parents feelings.
    • It was meant for younger children
    and had no great value for older
    Inspection..
    Annual Household Income
    Lapse Rate
    Relative Preference of Various Features Published in
    Titli Assessed by Parents
    Current Purchase Of Children's magazine
    Profile of Titli Readers
    Monthly Household Income
    Main Leisure Activities Of
    Children
    Monthly Household Income
    Inferences
    • Annual Household Income up to Rs
    12500 to 25000.
    • Higher age higher lapse rate.
    • Friendly ghost, Magic Monkey and
    Short stories are the most popular
    segments.
    • Titli is the most popular/bought
    children magazine
    •
    Inferences..
    • For 3-5 yrs segment: Their main
    leisure activities are indoor games
    and watching tv.
    • 6-14 yrs old children spent
    considerable amount of time
    reading magazine as a leisure
    activity.
    • Titli captured more than 100%
    market share in the monthly
    Income range of 1000-2500.
    • English magazine is preferred among
    Inferences..
    • 22 pages on short stories…
    • Does it worth the space taken?
    • Quizzes , read aloud stories are least
    preferred across the age groups.
    • Excessive Cartoon stories?
    •
    Solution
    • Shorten the length of the magazine.
    • Remove unpopular short stories and
    quizzes and puzzles etc.
    • Include science fiction and general
    knowledge section.
    • Target 6-14 yrs.
    • Reduction of price.
    • Maybe a weekly version.
    • Introduce English version for the high
    income groups.

    You might also like