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Sky

Direct to Home Wholesale Advertising EasyNet Other


81% of revenues 5% of revenues 6% of revenues 4% of revenues 4% of revenues

TV channels Telephony Broadband Own 3rd party

Basic

Premium

primary support
activities activities
Pay per view

Gaming

VALUE CREATION
Sky
Microsoft MTV

Vodafone Disney

Google Universal Music

Sony Sony

Barclays Bank Virgin Media

technological TV content

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