Professional Documents
Culture Documents
Pradeep (26) Salil (27) Rajnish (28) Rishabh (29) Rishika (30) Sachin
Pradeep (26) Salil (27) Rajnish (28) Rishabh (29) Rishika (30) Sachin
Salil (27)
Rajnish (28)
Rishabh (29)
Rishika (30)
Sachin (32)
Basic Definition: A system of trading money
which:
provides a safe place to save excess cash,
known as deposits.
supplies liquidity to the economy by loaning
this money out to help businesses grow and
to allow consumers to purchase consumer
products, homes, cars etc.
Institutions which deals in money and credit.
An intermediary, which handles other
people’s money both for their advantage and
to its own profits.
A financial institution that links the flow of
funds from savers to the users.
Plays an important role in the economy of
any country as they hold the saving of the
public.
• Central Bank: The Reserve Bank of India is the central
Bank that is fully owned by the Government
• Public Sector Banks: State Bank Group, Regional
rural banks
• Private Sector Banks: Foreign Banks, Scheduled and
Non- Scheduled Banks
• Co-operative Sector: State Co-operative Banks, Central
Co-operative Banks, Primary Agriculture Credit Societies
• Development Banks/Financial Institutions: IDBI, ICICI,
NABARD
Issue of banknotes (promissory notes issued by a
banker and payable to bearer on demand)
Processing of payments by way of telegraphic
transfer, EFTPOS, internet banking or other means
Issuing bank drafts and bank cheques
Accepting money on term deposit
Lending money by way of overdraft, installment
loan or otherwise
Providing documentary and standby letters of credit (trade
finance), guarantees, performance bonds, securities
underwriting commitments and other forms of off-balance
sheet exposures
Safekeeping of documents and other items in safe deposit
boxes
Currency exchange
Acting as a 'financial supermarket' for the sale, distribution
or brokerage, with or without advice, of insurance, unit trusts
and similar financial products
Issue of money, in the form of banknotes and
current accounts subject to cheque or
payment at the customer's order.
Netting and settlement of payments.
Credit intermediation
Credit quality improvement
Maturity transformation
“Bank marketing is the aggregate of functions,
directed at providing services to satisfy
customers financial (and other related) needs
and wants, more effectively and efficiently
than the competitors keeping in view the
organizational objectives of the bank.”
The existence of the bank has little value
without the existence of the customer.
Aim is not only to create and win more and
more customer but also to retain them
through effective customer service.
Appropriate promise to a customer through a
range of services (products) and also to
ensure effective delivery through satisfaction
is important.
Identifying the most profitable markets now
and in future;
Assessing the present and future needs of
customers;
Setting business development goals and
making plans to meet them
Managing the various services and
promoting them to achieve the plans
Adapting to a changing environment in the
market place.
Designed after taking into account the strengths
and weaknesses of the organization.
bank with clientele from various segments could
think of “market penetration” by offering the
existing range of services to existing customers.
Bank which are not facing acute competition
could think of “Market Development” by
offering the existing services to new customers.
design new product range for their customers of
various segments
• How the seller’s determines which buyer’s
characteristics produce the best partitioning of
the particular market?
4. 2 Fold Strategies
Place
1. Services are sold through branches
3. Branches OF ICICI:
1900 in India and 33 in Mumbai.
Promotion
1. Advertising - Television, radio, movies, theatres
2. Print Media- Hoardings, newspaper, magazines
3. Publicity- Road shows, campus visits, sandwich man,
Sponsorship
4. Sales Promotion- Gifts, discount and commission,
incentives, etc.
5. Personal Selling- Cross-sale (selling at competitors place),
personalized service
6. Telemarketing- ICICI one source Call center (mind space)
Process
1. Standardization- ICICI bank has got standardized
procedures got typical transactions