BUSINESS PLAN

Mohd Sufiyan Ansari

2k20BBA/103
 INTRODUCTION
Abroad education is a platform that aims to provide good knowledge
about how to take admission outside India. Taking admission in abroad
can be one of the most rewarding and exhilarating experiences in a student
life. There is so much to be gained from experiencing a new culture,
facing new challenges, and opening your mind to a whole new world.
Abroad education focuses on diverse offerings, providing students the
best possible admissions guidance, while keeping in mind their
individual strengths, to set them up for future success. The abroad
education will focus heavily on to provide good knowledge as well as
about finance. we aimed that “Our students can access over 1200
universities across the world. We also aimed to place students in the
greatest universities in the country, where they will thrive in their
studies. Our extensive scholarship list will assist students in expanding
their options.” We are committed to bringing global education to the
doorsteps of Indian students. The admissions process requires honesty,
and abroad education is dedicated to upholding the highest ethical
standards. In our dealings with our students and their families, our
organisation and counsellors promise to operate ethically and
respectfully. We want to be the world's premier global education
advisory, helping students reach their full potential one student at a time.
MISSION
The mission statement of the company is “To help all the students to
acquire all the necessary information in order to study abroad
successfully.”
LOCATION
The headquarters for abroad education will be in Mumbai.
 VALUE PROPOSITION
Abroad education is here to assist students in obtaining international
admission by providing them with a solid knowledge basis and up-to-date
information.
BUSINESS ENVIRONMENT
The business environment of abroad education will be evaluated by
PORTER five forces.
PORTER FIVE FORCES
Threat of entry:
The threat of entrance is low, because there are no competitors in
this business.

Threat of rivalry:
Threat of rivalry is low, hence there is no competition.

Threat of substitutes:
The threat of substitutes is low in this industry customer do not
have another website.

Threat of buyers: Bargaining power is low because there are lots of

buyers.

Threat of suppliers: Bargaining power is high because there is only

one supplier.
 ORGANIZATION OWNERSHIP
Abroad education is a limited liability partnership firm with partners
contributing equal share for the business. The partners will share the profit
and losses of the business in equal proportion will equal right in
management decisions.
PROMOTION
Abroad education offers various types of promotions. The promotions
will be via media advertisement; such as internet, newspapers, magazines,
local television stations and radio channels.
CUSTOMER ANALYSIS
Below is a description of who our target customers are, and their core
needs.
TARGET CUSTOMERS
Below is a profile of our target customers:
 Age: 16-30
 Occupation: Student
 Education: Intermediate
MARKET SEGMENTATION
Our clients are students who wish to study abroad and want expert advice
on how to obtain admission in a timely and cost-effective manner. We
wanted to offer this service to the whole country at a cheap cost.
MARKETING MIX
The Marketing mix of Abroad Education are as follows:
 PRODUCT:
 The products includes:
 Direct University Admission
 Scholarship based Admission
 Merit based Admission
 Admission based on exam score
PRICE
Abroad education faces a challenging environment in extremely
competitive market in
Abroad. We will provide low cost service.

PLACE
The key places Abroad education will be expanding in Mumbai, Delhi
and Kanpur.

PROMOTION
Abroad Education offers various types of promotions. The promotions
will be via media advertisement; such as internet, newspapers, magazines,
local television stations and radio channels.

TARGET MARKET
Our major focus will be on 12th grade students who wish to study outside
of India, as well as passing out college students who are interested in
studying overseas.
Professionals in India also desire to complete their master's degrees
overseas, but they lack the necessary expertise.
Because many students are unaware of the numerous scholarship
programmes available, Abroad Education will also focus on scholarships.
They will become our customers if they are aware of it.
 FINANCIAL PLAN
Abroad education will capitalize on the strong demand for high-quality
service. The owners have provided the company with sufficient start-up
capital. With successful management aimed at establishing and growing
a loyal customer base, the company will see its net worth doubling in two
years. Abroad education will maintain a healthy 65% gross margin, which
combined with reasonable operating expenses, will provide enough cash
to finance further growth.
START-UP FUNDING
Abroad education major investors are Mr. Rakesh and Mr. Kamlesh in
currently, who each will contribute $50,000 for the same amount of share,
50%. This will more than cover start-up requirements, and provide the
business with a cash cushion to use for expansion over the first three years.
START-UP FUNDING
Start-up Expenses to Fund $17,800
Start-up Assets to Fund $8,000
TOTAL FUNDING REQUIRED $25,000

Assets
Non-cash Assets from Start-up $17,800
Cash Requirements from Start- $8,000
up
Additional Cash Raised $25,000
Cash Balance on Starting Date $46000
TOTAL ASSETS $63800

Liabilities and Capital

Liabilities $0
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding $0
Bills)
Other Current Liabilities $0
(interest-free)
TOTAL LIABILITIES $0

Capital
Planned Investment
Mr. Rakesh $50,000
Mr. Kamlesh $50,000
Additional Investment $0
Requirement)
TOTAL PLANNED $100,000
INVESTMENT
Loss at Start-up (Start-up -$17800
Expenses)
TOTAL CAPITAL $82200
Total Funding $100,000