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    2K views1 page

    Dist Case Study Answers

    Uploaded by

    RFrearson

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Paul (15) This is England (18) Avatar (12A)

     Release Date: (UK) February 14th  Posters and Trailers  Distributed by 20th Century Fox – vertical
     Release Date: (USA) March 18th  Distributor: Optimum Releasing integration
     Light week: only other release was Tantric  Release Date (UK) April 27th 2007  Digitally distributed – true 3D
    Tourists  Toronto International Film Festival (2006)  iMax cinema had prints for Avatar rather
     Marketing Campaign: Video blogs on official  Filmed on 35mm than digital – could be more expensive but
    website  UK Film Council granted £90k – allowing better quality; 1 print cost $55k
     £560,000 on opening weekend more prints, increased by 50 prints – wider  Merchandise – Action Figures had 3D tags to
     Budget: $40m audience allow them to scan it into a computer to
     Distributor: Vertical integration  Local distribution reveal things
     Trailers in cinemas - Viral marketing  9 other releases in same day (UK)  $27m on opening day
     Premiere in Hollywood (March)  DSN sites – the grant allowed for it to be  Premiere: Leicester Square (December 10th
     Cast featured on Top Gear, This Morning and digitally converted 2009)
    Graham Norton Show– talent  25 territories  Release date: 17th December 2009 (UK)
     Mainstream marketing  Low budget advertising – YouTube etc.  Plans for sequels – similar release dates
     Above the line advertising (billboards,  Originally released in 62 screens, increased  Due to be released in May – put back to allow
    posters etc.) to 150 because of viral marketing time for 3D projectors
     Star persona (Nick Frost and Simon Pegg),  1980’s, appeals to the audience of the time –  106 territories (blanket release)
    similar production team to Shaun of the Dead skinhead culture; based on Shane Meadows’  Last release: Georgia (January 2010)
    and Hot Fuzz own experiences  Special Edition re-release – August 27th 2010
     Target audience: teenager or young adult –  TV interviews (This Morning)  One other release in same week: ‘Nine’
    humour, trailer  Alice in Wonderland 3D – February 2010 (on
     Merchandise: clothing, soundtracks the back of the 3D success)
    (synergy), posters etc.  Release date of 3D DVD: postponed to 2011
     Same director as Superbad – similar audience because of technologies available for home
    viewing
     Advertising in film magazines
     Interviews on TV and Radio (use of “talent”)
     First month of release, 4 million copies of the
    DVD were sold
     Target audience: Male 18-24
     James Cameron’s first film since Titanic –
    created a buzz around the film

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