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researchresearch

44 %
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Date: 2022-03-02 17:40:20(+00:00 UTC)
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Marketing Research of GRADE 11 – ABM

Kalidad de Magnifico
(Hotel Supplies and Equipment Company)

I. Vision and Mission

II. Marketing Mix

Product:
Prices: Kalidad de Magnifico targets upper-middle classes of society. It
positions itself as a unique hotel supplies and equipment wholesaler that offers
the best products that is accessible and affordable to the target market. The
products are all produced locally and due to operational efficiencies, it has low
overhead cost and hence can afford to pass the margin on its clients through
fair and reasonable pricing.
Promotion: Our promotion strategy is primarily focused on getting the right
information available to the right target market. We make sure that the people
with financial means and appreciation for the product are aware of its existence
and where to find it. Every image, promotion, and publication must portray a
sense of quality to the market.

Place: Kalidad de Magnifico have a national presence as they spread over

various places here in the Philippines. It has its headquarters based in
Tacurong City. The Kalidad de Magnifico is located in the city wherein the
consumers’ interests are pique by its quality and transparency. The place is
innovatively
51%
designed with vintage and modern vibe to match the companies’
image: to sell a locally made but modern and high quality product.

III. Pest Analysis:

III. Pest Analysis:

80%
Wholesale develops strategies that 96% address the opportunities and threats
identifiable in its PEST analysis. The PEST analysis model enumerates the
 2/7

external factors in the firm’s remote or macro -environment that act as

opportunities or threats in the business. This PEST analysis indicates that our
soon-to-open wholesaler of a hotel supplies and equipment that has many
options for growth and improvement, based on opportunities in its business
environment.

 Political Factors
77%
The performance of the wholesale hotel supplies and equipment is partly
dependent
83% on the political influences in its remote or macro-environment.
In line with this,this dimension refers to the effects of governmental action
on a firm’s external environment. Politics has a huge effect on
business. All firms must follow the law and rules because several aspects
of government policy give a lot of impact to an industry.

The following are the political factors of Wholesale Hotel Supplies and
Equipments
84%
The wholesale business has the 97%opportunity to grow with minimal political
disturbance in major markets. In addition, the company has the
opportunity to improve its policies and strategies to exceed the 73%
expectations based on environmental and human rights policies. In this
dimension of the PEST analysis model, wholesale hotel supplies have
major opportunities to grow its business.

- Economic Factors
62%
Wholesaler of Hotel Supplies86%
and Equipment needs to align its business
with the economic situation. This dimension of the PEST analysis model
covers the external factors that affect firms’ economic viability.

Increasing International Trade Agreements/Local Trade

Agreements(opportunity)sorting of produce on the basis of standard
criteria, thus facilitating sales (they work much more efficiently with
standardization of weights, measures and quality).

Rapid growth of developing markets (opportunity

The increasing international trade agreements or locally trade agreements

can give greater100%
support for wholesalers of hotel supplies to expand its
supply chain. The company also has the opportunity to establish 81% new
locations in developing markets to boost financial performance. In
addition, it can als improve its growth and66% stability in the Philippines even
though economic growth remains low. In this dimension of the PEST
analysis model,Wholesalers of Hotel Supplies and Equipment have
opportunities for further growth.
 3/7

Improved market information (especially on prices): the centralization of

transactions that occur in modern wholesale markets enhances the
collection, processing and wide dissemination of accurate market
information, hence improving the quality of enterprise investment
decisions as well as promoting efficient resource allocation in the
economy in general production of distribution in particular aspect of
supplies and equipments.

The business environment for your company includes its vulnerability to

the economy, natural disasters, supplier reliability, customer financial
security, changes in political climate, changes in consumer needs and
consumer retail buying habits.

- Social/Sociocultural factors

These factors include reference groups, family, role and status within the
society which can affect the internal decision-making process of our
wholesale business.
94%
Sociocultural issues impact the remote or macro-environment. In the
PEST analysis model, this dimension identifies the social or sociocultural
external factors that could change consumer and employee behaviors.
89%
Based on the external factor of increasing demand100% for business social
responsibility, Wholesalers has the opportunity to improve its corporate
social responsibility
91% programs to strengthen its brand image and consumer
perception. Also, wholesalers have the opportunity to improve customer
satisfaction by implementing p olicies and strategies for better human
rights and environmental performance.

- Technological Factors
100%
Technological factors include production techniques, information and
communication resources,98% production, logistics, marketing, and e -
commerce technologi es. These affect how an organization operates, sells
its products, interacts with, and gathers intelligence on customers,
suppliers, and competitors.
100%
Wholesale’s remote
77% or macro -environment is subject to the effects of
technologies. This dimension of the PEST analysis model deals with the
influence of technologies and technological innovation on firms, the
following are significant technological external factors:
79%
Our wholesale business has 100%
the opportunity to attract a larger market
share through e-commerce. In addition, the company can implement new
automation technologies to increase its business efficiency, which should
 4/7

92%
translate to savings and better financial performance.
63% Also, it can innovate
in terms of other technological appli cations, such as in information
processing, knowledge management, and HR training.Setting core
business standards is stabilizing the wholesale industry and allowing them
to build on a stable, digital core.
78%
This dimension of the PEST analysis model shows that our wholesale
business has technological opportunities to improve its business
processes.
70%
Today, digital transformation is becoming incredibly important in
100%
wholesale. The motivation to accept and100%embrace technology is a
relatively new concept for the industry. Wholesale distributors 100%
realize that
the use of outdated systems will only stifle them in the future. Technology
is also helping to recruit and retain younger, technology-savvy workers.

IV. Target Market and Competitors

Target
100%
Market:
A target market is a group of potential customers that you identify to sell
products
74%
or services to. //Each group can be divided into smaller segments.
Segments are typically grouped by age, location, income and lifestyle.//
For our soon-to-open wholesale company, a hotel supplies and equipment,
we consider the size and growth, structural attractiveness, objectives and
resources, and segment-by-segment invasion.
Size and growth- the company chooses to grow moderately to decrease the
attraction of competitors and to monitor resources.
Structural attractiveness- we’ll identify the segment, the market, and
possible competitors.
Objectives and resources- the company ensures that the targeted market is
in line with the its objectives and would not drain the resources of both
company and market.
Segment-by-segment- the researchers must observe the people/market to
keep up with the changes they make 52%
and the products and materials they
want. It may be adults or children. Empathy is necessary to understand the
opinion of target market.
Knowing our target market
53%
will help us accumulate customers when the
company operates. It will also help us in making the company grow.
Our company’s target market are:

V. Unique Selling Proposition

 5/7

No, it may cost more initially to work with local sellers rather than wholesale
suppliers, but our whole process still ends up saving overall. Our dear consumers will
appreciate a more authentic experience while buying our products with high-quality local
materials. Plus, local materials are far more sustainable and beneficial for the
community and economic status.

Listed below are the company's available selling equipment and supplies products.
Furthermore, we would provide descriptions to every category, so our beloved
customers will be able to understand what it means to shop in our company.

Soaps & Bath Amenities:

99%
Our wholesale, spa-quality in-room hotel toiletries include shampoos, co nditioners,
hand and body100%lotions, bath and shower gels, and guest soaps, in addition to numerous
sundry items. Additional guest room hotel amenities and sundries include makeup
remover wipes, lip98%balm, slippers, shower caps, toothbrushes, other personal c are
items, and more. Whether you have a hotel, resort, lodge, B&B, or vacation
85%
rental, we
strive to be your partner in creating memorable guest experiences. Additionally, our
product stands out from other guest amenities and hotel toiletries providers beca use we
offer low minimum orders as well as online volume pricing.

Hotel sheets:
100% 100%
Hotel rooms are the peak of luxury and comfort. Many agree that hotel 100%
mattresses,
pillows, and bedsheets feel much more luxurious than a bed at home. 55% However, you
can achieve this level of comfort at home with the right bedding. The company’s sheets
were made out of cotton and linen. These two were proven and tested to be durable,
soft, and breathable. Additionally, five-star hotels mostly utilize it, and most hotel guest
suggests them because of its undeniable comfortableness.

Cotton
92%

100% It is hypoallergenic, so hotel guests aren’t at risk of allergic reactions or irritated skin.
Plus, the material is machine -washable because hotel staff can’t dry-clean or hand
wash hundreds of sheets every day.

Linen
 6/7

95%
It comes from the flax plant and is eco -friendly since it requires little water and
100% 95%
energy to produce. It’s low-maintenance, hypoallergenic, and soft to the touch. It is also
breathable and moisture-wicking, so the sheets won’t become discolored over time.

Towels:

These towels are best for - Pool Parties; Classic Choices; and Heavy Use. We made
sure that these towels can give a comfortable and confident sensation, so you can go in
and out there soaked with a warm freshness of water.

Kitchen Appliances:

Kitchen Equipment can be dangerous. However, our company's kitchen products

were not meant to intimidate or scare buyers but to inspire a healthy respect for the
importance of proper safety and operating procedures. Every kitchen product was
associated with safety measurement tips and label to ensure that our dear customers
can have a safety guide while using the products, and also as much as possible, the
company wants everybody to be safe and prevent harmful accidents.

Luggage Racks:

100%
A luggage rack is a saving
100% grace for anyone but especially for elder people and
people with back problems. Guests can't keep lifting their suitcases a hundred times
over. It is arduous, painful, and cumbersome.
78% But our luggage racks won't let painful
backs happen anymore and to 53%anyone. The luggage racks are stable and sturdy and
can hold more than 100lbs. And it has variations of colors depending on the customers'
preferences.

Hotel Furniture:

100%
Furniture is as important to your hotel as food and fabric, and it can be locally
sourced as well. From hotel suite bed, dresser, bedside table, luggage cabinet, TV
cabinets, wardrobe, leisure chairs, tea table, and so on, we got it all covered for our
beloved buyers. Depending on where your hotel has located, our company markets
 7/7

certain trends in local furniture design. The company provided the following furniture
styles to ensure that the target consumers will have a variety of designs to choose with:

Laundry Supplies:

The company's hotel laundry equipment is suitable to wash clothing and fabrics
of cotton, wool, chemical fiber, silk. Water washing machines can be used for garment
wash jeans, silk clothing, etc. The hotel laundry equipment is suitable for hotels,
restaurants, hospitals, schools, factories, and other fields to satisfy the requirement of a
large capacity of laundry.

The company's goal is to support local business manufacturers and to provide

high-quality standards to our dearest buyers. By merchandising local products and98% with
customers buying our products, they can help stimulate the nation's economy, help
create and retain valuable jobs, supports families, and strengthen community and59%
culture. The company would also offer a discount price for the first 50 buyers. Shopping
to our company means supporting the local community. To all our customers let us
remind you that when you shop in our company, you are backing the small businesses
that strengthen and diversify our local communities. Always remember "Shop now,
Support later!"