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    Sakar Jyoti Shrestha
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    This document summarizes the results of three direct advertising campaigns including the target audience size, campaign costs, number of responses received, response rates, cost per lead, number of sales, and cost per sale. A total of 375,000 people were targeted across the three campaigns, which had a combined cost of $426,000 and generated 13,600 responses for an overall response rate of 3.63%. The average cost per lead was $31.32 and 2,600 total sales were made at an average cost per sale of $163.85.

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    This document summarizes the results of three direct advertising campaigns including the target audience size, campaign costs, number of responses received, response rates, cost per lead, number of sales, and cost per sale. A total of 375,000 people were targeted across the three campaigns, which had a combined cost of $426,000 and generated 13,600 responses for an overall response rate of 3.63%. The average cost per lead was $31.32 and 2,600 total sales were made at an average cost per sale of $163.85.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
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    10 views1 page

    Response

    Uploaded by

    Sakar Jyoti Shrestha
    This document summarizes the results of three direct advertising campaigns including the target audience size, campaign costs, number of responses received, response rates, cost per lead, number of sales, and cost per sale. A total of 375,000 people were targeted across the three campaigns, which had a combined cost of $426,000 and generated 13,600 responses for an overall response rate of 3.63%. The average cost per lead was $31.32 and 2,600 total sales were made at an average cost per sale of $163.85.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
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    Direct Advertising Response Effectiveness

    December 8, 2021

    Response Response Cost Per Cost Per


    Project Target Drop Cost Total # Rate % Lead Sales Sale
    Project Target 200,000 $110,000 2,000 1.00% $55.00 500 $220.00
    Project Target 100,000 $130,000 3,500 3.50% $37.14 600 $216.67
    Project Target 40,000 $90,000 4,000 10.00% $22.50 700 $128.57
    Project Target 35,000 $96,000 4,100 11.71% $23.41 800 $120.00

    Totals 375,000 $426,000 13,600 3.63% $31.32 2,600 $163.85

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