Arts for Lawrence Fundraising Tren

Overall Fundraising 2016 2017 2018 2019

Total Giving from Individuals $17,307.00 $21,168.60 $21,513.51 $27,319.00
Total Board Giving $3,370.00 $3,370.00 $6,031.00 $7,492.68
Total Foundation & Goverment Grants $57,363.00 $64,500.00 $134,527.25 $144,027.00
Total Giving from Corporations $16,976.00 $10,190.00 $10,273.94 $5,389.83
Total Fundraising Income $95,016.00 $99,228.60 $172,345.70 $184,228.51
Total number of gifts from individuals 87 132 101 341
Overall
Total average gift
Fundraising size
Expenses (including $198.93 $160.37 $213.01 $80.11
salaries)
Overal ROI for all fundraising (includes $29,683.00 $54,659.00 $48,608.00 $57,859.00
salaries)
Overall CRD for all fundraising 252% 157% 321% 296%
(includes salaries) $0.40 $0.64 $0.31 $0.34
 5-year
Fundraising Trends growth
2020 2021 budgeted 5-year average rate 2022 Forecast
$35,809.00 $43,385.00 $24,623.42 19.9% $42,947.19
$8,034.50 $9,200.00 $5,659.64 24.3% $9,983.69
$153,368.00 $203,100.00 $110,757.05 27.9% $196,114.85
$12,091.00 $17,870.00 $9,486.19 4.4% $12,619.27
$209,302.50 $273,555.00 $110,757.05 21.8% $254,987.47
460 224 51.64% 698
$77.85 $109.83 -20.9% $61.57
$64,264.00 $51,014.60 21.3% $77,952.98
294% 263.97% 266.45% 1078.73%
$0.34 $0.40 40.6% $0.48
 Annual Fund Gift Range Chart
Goal: $42,947.19
Cumulative # of Cumulative # of
Gift Range # of Gifts gift # of prospects prospects $ Per range
$5,000.00 1 1 5 5 $5,000.00
$2,500.00 3 4 15 20 $7,500.00
$1,000.00 7 11 28 48 $7,000.00
$500.00 15 26 60 108 $7,500.00
10% of donors 60% of goal
$250.00 22 48 66 174 $5,500.00
$100.00 40 88 120 294 $4,000.00
20% of donors 20% of goal
$50.00 75 123 150 444 $3,750.00
$30- 150 273 300 744 $4,500.00

70% of donors 20% of goal

Click here to view our current prospect list: https://crm.bloomerang.co/Report/Standard/Edit/92333

Sponsorship Gift Range Chart

Goal: $12,619.27
Cumulative # of Cumulative # of
Gift Range # of Gifts gift # of prospects prospects $ Per range
$5,000.00 2 2 10 10 $10,000.00
$2,500.00 2 4 10 20 $5,000.00
$1,000.00 3 7 12 32 $3,000.00
10% of donors 60% of goal
$750.00 3 10 9 41 $2,250.00
$500.00 4 14 12 53 $2,000.00
20% of donors 20% of goal
$250.00 5 15 10 63 $1,250.00
$100.00 7 22 14 77 $210.00
70% of donors 20% of goal

Click here to view our current prospect list: https://crm.bloomerang.co/Report/Standard/Edit/92339

 Cumulative $
$5,000.00
$12,500.00
$19,500.00
$27,000.00
% of goal
$32,500.00
$36,500.00
% of goal
$40,250.00
$44,750.00

% of goal

Cumulative $
$10,000.00
$15,000.00
$18,000.00
% of goal
$20,250.00
$22,250.00
% of goal
$23,500.00
$23,710.00
% of goal

/Standard/Edit/92339
 Summer
Art
Source Unrestricted Camp
Programming Costs: $0.00 $15,000.00

Individuals
$70,609.00

Board of Directors
$11,200.00

Former Board Members

$2,225.00

Staff
$1,095.24

Volunteers
$2,293.00

Major Gifts
$22,216.71

Annual Campaign
$4,500.00
Direct Mail $2,500.00
Email $1,750.00
Social Media $250.00
Phone Calls $0.00
Brick Campaign
Bricks Sold $2,500.00
Adopt-A-Seat $2,500.00
Events
Murder Mystery Fundraiser
$15,050.00
Event Tickets $9,975.00
Event Ask $5,075.00
Tea Party
$0.00
Event Ask $0.00
Tickets $0.00
World Art Day
$2,000.00
Mailer $500.00
 Social Media $500.00
Match Gift $1,000.00
Donation Box
$5,265.00
Ticket Add on's
Season Shows $900.00
Gallery Space $275.00
Fridays at the Fort $1,125.00
Classical Sundays $600.00
Films at the Fort $315.00
Summer Art Camp $300.00
Cultural Campus $0.00
Festivals $500.00
Foundations
$416,100.00
Foundation Grants
$296,600.00

Allen Whitehill Clowes Charitable Foundation $15,000.00

Old National Foundation $10,000.00
Shelia Fortune Foundation $ 5,000.00
Hoover Familly Foundation
Cathedral Women
Lilly Endowment $56,600.00 $10,000.00
Nina Pulliam Trust $30,000.00
CICF $20,000.00 $2,000.00
PNC Bank Foundation
Bank of America Foundation $15,000.00
International Center Festival Fund
Glick Fund $35,000.00
Arts Midwest Gig Fund
Nicholas Noyes $6,000.00
First Financial $12,000.00
Indianapolis Foundation $10,000.00
Ackerman Foundation $2,500.00

Government Grants
$119,000.00
National Endowment from the Arts $100,000.00
Indiana Arts Commision $10,000.00
Arts Council of Indianapolis $9,000.00
State of Indiana Internship Program $4,800.00
Corporations
$26,650.00
 Cohron Homes
Old National
PNC Bank
First Bank
Triton
Art to Remember
FC Tucker
Ski Landscape
Schneider
Context
Culvers
Auto Express Vale
Curran Architecture
Bookkeeping Plus
AES
Citizens Energy
MSD of Lawrence Township
Collective Alternative
One America
Sign Craft
Green Tree Real Estate Group
Camp Bow Wow
The Otis
W.H. Paige & Co., Inc.
Edward Jones
Craig Kelly & Faultless
Total: $476,103.95 $17,000.00

Remaining Needs: $ 2,000.00

###
 Fridays
Theater at the Classical Juneteenth Babies &
Season Fort Sundays Jubilee Buddies
$35,000.00 $7,500.00 $2,000.00 $3,500.00 $5,000.00
 $2,000.00

$5,000.00

$1,500.00

$4,000.00
 $5,000.00

$5,000.00
$500.00
$1,000.00
$250.00
$250.00
$1,000.00
$250.00
$500.00

$100.00
$250.00
$250.00
$1,000.00
$1,000.00

$100.00
$2,500.00

$100.00
$500.00
$2,500.00
$1,500.00
$100.00
$500.00
$14,900.00 $9,000.00 $2,000.00 $3,500.00 $7,250.00

$ (20,100.00)
### $ 1,500.00
### $ ###
- $ ###
- $ 2,250.00
###
Childrens Gift
Theater Films at Membership Capital
Fest the Fort Program Improvements
$3,500.00 $2,000.00 $3,000.00
 $1,250.00
###

$20,000.00

$5,000.00

$30,000.00
 $1,000.00

$1,000.00

$1,000.00

$6,000.00 $1,000.00 $1,250.00

### $50,000.00
###

$ 2,500.00
### -$1,000.00
### $ (1,750.00)
### $ 50,000.00
###
 Fundraising Expenses
2020 Projected 2022
Staffing Expenses
Director of Donor Relationships $ 37,000.00 $42,000.00
Intern $ 2,700.00 $3,281.25
Fundraising Eduation $ 1,492.50 $0.00
$41,192.50
### $45,281.25
Fundraising Admin Costs
Bloomerang $ 360.00 $1,200.00
Donor Lunches $ 840.00 $620.00
Legal Guidance $ 250.00 $0.00
Board Training $ 100.00 $990.00
AFP Membership $ 90.00 $90.00
$ 1,640.00
### $ 2,900.00
Annual Campaign
Mailer $ 575.00 $500.00
Ad's $ 50.00 $50.00
Names List Purchasing $ 3,000.00 $0.00
Annual Report $250.00
Donor Apreciation Event $ 500.00 $700.00
$4,125.00
### $1,500.00
Grand Opening VIP Night
Food $ 6,866.15 $0.00
Entertainment $ 2,300.00 $0.00
Swag $ 57.22 $0.00
Marketing $ 104.61 $0.00
$ 9,327.98 $0.00
Muder Mystyery Fundraiser
Venue $ - $0.00
Entertainment $ 175.00 $1,200.00
Food $ 1,430.00 $1,800.00
Decor $ 300.00 $150.00
Giveaways $ 250.00 $200.00
Marketing & Printing $ 450.00 $275.00
$ 2,605.00
### $ 3,625.00
Tea Party
Food $ 420.00
### $0.00
Entertainment/Live Music $ 175.00 $0.00
Venue $ - $0.00
Decor $ 40.00 $0.00
Giveaways $ 75.00 $0.00
 Marketing $ 300.00 $0.00
$ 1,010.00
### $ -
World Art Day
Marketing & Printing $ 200.00 $175.00
Food $ 90.00 $50.00
Supplies $ 450.00 $200.00
$ 740.00
### $ 425.00
Sponsorship Campaign
Mailer $ 500.00 $150.00
Lunch $ 200.00 $200.00
Benefits $1,000.00
$ 700.00 $1,350.00

Giving Tuesday
Board Cards $ 15.00 $20.00
Give Away $ 150.00 $0.00
Ad $ 35.00 $0.00
$ 200.00 $20.00

Donation Box
Box $ - $400.00

Stewardship
Thank you notes & Postage $ 452.00 $189.00
Swag $ 500.00 $500.00
Plaques $ 1,440.00 $3,050.00
Acknowledgement Gifts $ 400.00 $500.00
$ 2,792.00
### $ 4,239.00
Total $ 64,332.48 $59,740.25
 Goals & Strategies
Objective Goals
Increase prospect list from 569 to 744 by end of
year.

Increase prospect list

Increase board giving to $11,000 raise $7,000

from other sources.

Increase Board Fundraising

Increase donor retention to %55 from %35.

Increase Major
Donors from 12 in 2021 to 19 in 2022.
Increase Individual Giving(Major Giving)

Increase relationship building activies.

Increase board envolvement in Sponsorship
campaign.

Increase Sponsorships

Increase 1:1 meetings with donors.

Focus on Relational Building

Organizational SWOT Analysis

 Strength Weakness
Growth with FBCC Low Board Development Participation
Dedicated Development Staff No Development Volunteers
Lack of Capacity

Opportunity Threat
Judys Retirement Econmic Downturn
Growth in Board COVID: Audience not returning
Judys Retirement
Did we outgrow our abilities?

What worked well for us in the past What have we historically struggled with
Foundation Support Sponsorship
Annual campaigns Major Donors
egies
Strategies
*Encourage newsletter sign up at ALL events
*Utlize Social Media to push to the next level of engagement (ie.
Volunteering & ticket buying)
*Get board to increase high profile contacts & give free tickets

*Increase of board members to 19

*Increase giving minimum to $600
*Create an advisory board
*Institute Exit Interviews

*Encourage monthly giving

*Segment donors to enourage repeat gift and gift upgrades
*Improve information in donor database
*Implement increased stewardship

*Business Leaders on the Board

*Develop touch points throughout the year that do not recuire a lot
of staff effort

*Reassure patrons of the commitment to quality

*Development director & Executive Director needs to free during
events to talk to donors
 Activity Jan Feb
Develop
Board
Murder Mystery Event Committee

Giving Tuesday

World Art Day Find Match

EOY Campaign
evaluation &
EOY Campaign Tax Letters Annual Report

DFAS Giving

Develop
Donation Box Speeches Ongoing

Queens at the
Impact Communications Fort

Thank you Cards & Phone Calls Ongoing Ongoing

New Donor Welcome Email Automated Automated

Happy Birthday Emails Automated Automated

One Year Anniversary Email Automated Automated

Lapsed Donor Emails Automated Automated

Make Arts for

Lawrence
your sweet
heart and
support the
community:
Benefits of the Amazon Wish
Social Media Communications arts List

Make Arts for

Lawrence
your sweet
heart and
support the
community:
Benefits of the Amazon Wish
Newsletter Fundraising Content arts List
 Fundraising
Mindset
Activity:
Icebreaker
Development activity with
Board Fundraising Plan Review questions

Determine roles Publisize and

& determine
Fundraising Committee Responsibilities members

Sponsorship
 March April May June July

Theme Marketing
Location Selection Project Brief Selection Plan Food Selection

VAC Event &

board phone-a- Campaign
Celebration Cards thon Evaluation

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How do the
arts contribute
to community
Why is low cost 10 ways to building? Shopping on
arts programming celebrate world Everyone Amazon for
important? art day/GIf Volunteer deserves to Prime day?
Everyone deserves happy world art Appreciation love where Use Amazon
to access the arts! day Highlights they live! Smile!

How do the
arts contribute
to community
building?
Everyone
deserves to Amazon Smile
Why Give love where & Kroger
World Art Day World Art Day Monthly? they live! Rewards
 how to ask:
story
World Art Day telling/elevator Goal Check
video speech Who to ask IN Practice Asks

First Meeting:
World Art Day World Art Day MMD Major Gifts Sponsorship
 Aug Sept Oct Nov Dec

Donation Ask Decor & Campaign

Plan volunteers Event Evaluation

Video & Board Campaign

Thank you Cards Campaign Evaluation

EMAIL: What
has Arts for
Lawrence
accomplished so Mailier mails
far in 2021 all & email copy
2022 O because of program
Fundraising nsupporters llike recipient Phone Calls &
Survey email Plan g you stories Email
o Social Media Social Media
i Nonprofit fair Targeted Ad Targeted Ad
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Back to
school
shopping?
Help us fill "We love our
the VAC donors &
shelves by volunteers here
visiting our is what NAME Program
amazon wish MMD Story has to say Recipient.
list" Sponsorship Teasers about the arts" Stories

Murder
Mystery Murder Mystery Giving
Sponsorship Dinner Dinner Tuesday End of Year
 2022 Pledge
Reminder:
Review, how
Murder did you help Board
Mystery arts for President:
Event: How lawrence 2022 Pledge
The Power of can you help Giving Tuesday fundraise this send out &
Thank You us succeed? Thank you Cards year? collection

Major Gifts MMD MMD EOY

Send Gerneral
Sponsorship
mailer & Phone Call &
Sponsorship Sponsorship
email 1 email 2
 Grant Request Schedule
Grant Type Amount Deadline
A. W. Clowes Charitable Foundation Operations $15,000.00 1/31/2022
Old National Foundation Program $10,000.00 1/26/2022
Indiana Arts Commision Operations $10,000.00 3/9/2022
Indianapolis Foundation Operations $10,000.00 1/15/2022
Arts Council of Indianapolis Operations $9,000.00 2/18/2022
City of Lawrence Operations $10,000.00 1/15/2022
Shelia Fortune Foundation Program $5,000.00
Hoover Familly Foundation Program $5,000.00
Cathedral Women Program $1,500.00
Lilly Endowment Operations $18,500.00 one & done
National Endowment for the Arts Project $35,000.00 2/4 (pt. 1) 2/22 (pt. 2)
Tri M Foundation Project $6,000.00 2/15/2022
Quarter 1:
PNC Bank Foundation Program $5,000.00
Bank of America Foundation $15,000.00
International Center Festival Fund Program $1,500.00
Glick Fund Operations $35,000.00 April by invitation
Quarter 2:
Arts Midwest touring Fund Program $4,000.00
Nicholas Noyes Operations $8,000.00 08/01/2022
A. W. Clowes Charitable Foundation Capitol $20,000.00 6/30/2022
Nina Mason Pulliam Trust Operations $30,000.00 6/15/2022
First Financial Project $12,000.00 July
Quarter 3:
Lilly SYPF Program $9,000.00 10/15/2021
Lilly Endowment (SYPF) Capitol $30,000.00 10/15/2021
Mark V Bromund Fund Program $1,000.00 10/15/2021
City of Indianpolis (Arts Council) Relief $20,000.00 one and done
National Endowment For the Arts Relief $100,000.00 one and done
Ackerman Foundation Operations $2,500.00 December
Quarter 4:
Cumulative Total
e Anticipated
Payment Program Notes
Area
05 - May NA
Revitalization- certainty level high (received funding before)
Free Programs certainty level low (never funded before)
06 - June NA certainty level high (received funding before)
05 - May NA certainty level high (received funding before)
05 - May NA certainty level high (received funding before)
02 - Feb NA
Childrens certainty level high (received funding before)
Theater Fest
Childrens certainty level low (never funded before)
Theater Fest certainty level low (never funded before)
Mommy & Me certainty level low (never funded before)
Succession
01 - Jan Planning certainty level high (received funding before)
t. 1) 2/22 (pt. 2) Needs match certainty level low (never funded before)
04 - Apr Harrison certainty level low (never funded before)
$135,000.00
Mommy & Me certainty level low (never funded before)
certainty level low (never funded before)
Juneteenth certainty level low (never funded before)
07 - July NA certainty level high (received funding before)
$56,500.00
certainty level low (never funded before)
11 - November NA certainty level high (received funding before)
10 - October certainty level high (received funding before)
certainty level low (never funded before)
certainty level low (never funded before)
Summer $74,000.00
Art
04 - Apr Camp
Summer Art certainty level high (received funding before)
04 - Apr Camp
Summer Art certainty level high (received funding before)
05 - May Camp certainty level high (received funding before)
01 - Jan salaries certainty level high (received funding before)
01 - Jan salaries certainty level high (received funding before)
certainty level low (never funded before)
$162,500.00
Cumulative Total $428,000.00