1

Marketing
Marketing Task Live Date Notes
Website Page June 22nd
Facebook event page June 22nd Already created simply needs Eventbrite ticket link
Eventbrite ticket page June 22nd Already created
Flyers July 6th (this is the date they need to be printed and ready to go out
to the public)
Board Challenge July 6th
Facebook video July 8th
Paid Social Media Post July 20th
Social Media Sweepstakes July 20th
Paid Social Media Post Aug 10th

Marketing Statement: Whether you have a love of crafting, recycling, socializing, or wine,
the Indiana Recycling Coalition's Upcycled Wine & Craft Night is the event for you. Come to
the Sol Center on August 17th from 6-8pm to drink local wine and create a reclaimed wall
vase using upcycled materials, and learn a little about the work of the IRC! Supplies will be
provided; however, you are welcome to bring your own materials if you would like a certain
look. Please note that this is a 21 and over event due to the presence of alcohol.

2
Budget
August Event Budget
Item Quantity Purchasing Location Price Total
Wood Screws 2 Home Depot Online $ 1.94 $ 3.88
Hose Clamps 54 Lowes Online $ 1.18 $ 63.72
3/8" Ceiling Flange 54 Lowes Online $ 1.47 $ 79.38
.375in threaded rod (36in) 2 Lowes Online $ 2.90 $ 5.80
3/4" Split Ring Hanger 54 Home Depot Online $ 1.48 $ 79.92
Wood Screws 5 Home Depot Online $ 1.94 $ 9.70
Picture Hangers 2 $ 11.00 $ 22.00
Total: $ 264.40
Price per Project: $ 7.34

3
Event Timeline
Week(s) To Do Party Responsible x
4/24 - 4/29 Reserve Location Space & AV Victoria & Emily x
4/24 - 4/29 Craft Item chosen Victoria x
4/30 – 5/6 Finalized Budget Victoria & Jean x
4/30 – 5/6 Establish Marketing Plan Victoria & Taylor x
4/30 – 5/6 Establish Event Schedule Victoria & Carey x
4/30 – 5/6 Establish Room Layout Victoria x
5/8 – 5/13 Establish Risk Assessment and Mitigation Plan Victoria & Jean x
5/8 - 8/10 Gather Recycled Materials Victoria
6/4 – 6/10 Finalize & Print Promotional Flyers
6/11 – 6/29 Seek & Secure Sponsorships for Alcohol &
Food
6/11 – 6/29 Event Page & Calendar event on Website Live Racheal
6/11 – 6/29 Eventbrite Ticket Page Live Racheal & Victoria
6/11 – 6/29 Facebook Event Page Live Racheal & Victoria
7/2 – 7/8 Order Photo Booth Backdrop Racheal
7/2 – 7/8 Post Event Promotional Video to Facebook Racheal
7/2 – 7/8 Send out Board Challenge Carey & Jean
7/23 - 7/29 Purchase Event Supplies
7/23 – 7/29 Post Facebook Paid Promotion Racheal
7/23 – 7/29 Begin Social Media Contest Racheal
7/30 – 8/5 Finalize Ice Breaker Activity Victoria & Taylor x
7/23 – 7/29 Create Event PowerPoint Victoria & Racheal
8/6 – 8/12 Prep Materials Victoria
8/6 – 8/12 Facebook Paid Ad Racheal
8/6 – 8/12 Create Post Event Survey Victoria x
8-17 – 8/24 Thank- You Notes to Sponsors Victoria & Carey

4
Event Program
Event Program

Time Event Staff Member(s)

Responsible
4:00-5:30 pm Room and Food Set-Up Staff

5:40- 6:10 pm Music Plays

5:45-6:10 pm Registration and Snacking All IRC Staff

6:10 pm Next Slide

6:10-6:13 pm Welcome and Housekeeping Info Carey

6:15 pm Next Slide

6:13-6:15 pm IRC Info Carey

6:20 pm Next Slide

6:20-6:25 pm Thank you to donors MJ

6:25-6:30 pm Ice Breaker Victoria

6:25-6:45 pm Demonstration Victoria

6:45 pm Next Slide & Play Music

6:45-7:45 pm Work Time All IRC staff

7:45 pm Next Slide

7:45-8:00 pm Picture & Thank you Racheal

7:50-8:20 pm Final Slide

5
Craft Supplies
Quantity Supplies to buy Supplies to get donated
Bottle Craft
18 18x 7 Wood
54 Bottles
54 3/8" Ceiling Flange
2 .375in threaded rod (36in)
54 3/4" Split Ring Hanger
108 Wood Screws
Notes: This is the numbers for 18 projects
Jar Craft
18 18x 7??? Wood
54 Jars
54 Wood Screws
54 Hose Clamps
Notes: This is the numbers for 18 projects
Both
10 Drills
Variety of Stain colors
10 Safety Googles
10 Gloves
10 Rags/Old Shirts
72 Picture Hangers

Craft

6
Event Day Staff Duties
Duty Time Responsible Party
Event Set-Up 5:00-5:30 pm All present staff
Manning Back table 5:45-8:15 pm Jean Miller &
Manning Registration Table 5:45-6:15 pm Emily & Victoria
Keeping Food area clean and stocked 5:40-7:40 pm
Event Clean-Up 8:10-8:40 pm All present staff

7
Notes/Ideas
-IRC members can cohost event and lead craft (for next event Morgan Bennett)
-Mason jars as glasses to help establish a brand
-Photo booth with IRC backdrop (ask monarch)

-Table in back so participants can register for next event and purchase IRC promotional
items
-Cap registration at 42
-When you register online you can choose which project you would want
-On flyers communicate free parking

-Power point with pictures for demonstration (communicate in PowerPoint that the jars can
hold different items than just flowers (ex: silverware/bathroom goods)
-Create music playlist
-Getting labels off baking soda in water
-need to stain in advance because of smell
-Keep in mind GF/vegetarian/Vegan in food planning
-Attendees 21 and over
-Grape juice for those who wish not to drink
-Small social activity to get people to mingle