PREFACE

Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking aview of the whole
business organization and its ultimate objective concern for marketing
 must penetrate all areas of the enterprise. Market survey in today’s competitive world is amust for every
organization.This project is a study of marketing strategy of Hero Honda. The rational
behind thisparticular study is to find out the present market scenario of various brands & to find outthe
corporate need and perception. It was a pleasurable experience to conduct a researchon behalf of Hero Honda
pertaining to the study of the Automobile Sector.Conclusion and there by recommendation has
been arrived at by proper and justifiedinterpretation of the result derived from the above said
analytical tools and techniques.
 DECLARATION
I Deepak Kamboj, Class MBA –IV Semester of B.S.A.I.T.M Faridabad hereby declaret h a t t h e p r o j e c t
entitled “
MARKETING STRATEGY
”
HERO HONDA PVT.
2

 
LTD
. is an original work and the same has not been submitted to
a n y o t h e r   institutions for the award of any other degree. The feasible suggestion has been
dulyincorporated in consultation with the supervisor.
 ACKNOWLEDGEMENT
I would like to thank Mr. Narender Tanwar assigning me a project to work on and for thehelp and guidance
offered by them during my project work. Working with them was3

 
really a very good & learning experience. I would like to thank all other staff membersof HRD Dept,
without their help it would have very difficult for me to carry out any of my work
successfully.My thanks to all the financial advisors of 
Hero Honda
especially
Mr. Ashish Kapoor(Regional Mkt. Manager)
who helped me get over my hard times during my sales job, Ican never forget his support and encouragement.I
also thank to
BSAITM, Faridabad
who give me opportunity to work with Hero Honda.It increases my knowledge about markets in which future will
be struggle. A company’simplant welfare facilities have been kept in the course
curriculum of the managementprogram, so that the candidates can get to know about
the corporate world, industries.Also one gets a chance to visualize practically what
has been taught theoretically. Thewelfare facilities in a reputed concern like Crew were itself a great
learning experience 

Rahul Gandhi
 
1 I N T R O D U C T I O N
2 A B O U T T H E C O M P A N Y
3 COMPANY PROFILE
4OBJECTIVES OF THE STUDY
5 INTRODUCATION OF THE TOPIC
6 S W O T A N A L Y S I S
7 P O R T O R A N A L Y S I S
8 F A C T S N F I N D I N G
9 R E C O M A N D A T I O N
1 0 Q U E S T I O N N A I R E
11 BIBLIOGRAPHY