ADVERTISEMENT

MEANING
• The word advertising is derived from two
Latin Words ‘Ad’ and ‘Verto’.
• Ad – towards
• Verto – I turn
• Literally it means to turn the people’s attention
to a specific thing.
 DEFINITION

• Advertising is any form of paid non-personal

presentation of ideas, goods, or services for the
purpose of inducing people to buy.

weeler .
  Todifferentiate the product from their
competitors

To communicate product information

 To urge product used

Functions  To expand the product distribution

 To increase brand preference and loyalty

 To reduce overall sales cost

 Creates new demands

To differentiate the product from their competitors

GARNIER FRUCTICS
To communicate product information

PONDS AGE MIRACLE

To urge product used

Fair & Lovely

To expand the product distribution
WATEEN TELECOM
 To increase brand preference and
loyalty

COLGATE
To reduce overall sales cost
MECCA COLA
ADVANTAGES
 Increases and stabilizes the sales turn-over

Manufacturers Maintains the existing market and explores the

&
Advertising
new

Controls product prices

  Guarantees quick sales

 Minimum efforts
Middleman
&  Makes retail price maintenance possible
Advertising
 Sales forecasting

 Publicity
Sales-force
&  Facilitates selling
Advertising
 Reduces sales-man’s burden of job

Instills self confidence

  Driving –force in decision making
Consumers  Ensures better quality products at
&
Advertising reasonable prices

 Saves good deal of time

  Uplifts the living standard

Society  Generates gainful employment

&
Advertising oppurtunities

Provides new horizons of knowledge

 Upholds the culture of a nation

 LIMITATIONS

 Rigid
 Unbelievable
 Conditional
TYPES OF ADVERTISING
 Print Outdoor
Advertising Advertising

Broadcast
Advertising
Celebrity
Advertising ADVERTISING

Covert
Advertising

Public-service
Advertising Surrogate
Advertising