Let’s

PUBLICIT
Build

with

Y
 PUBLICIT
Y form of media
Any
coverage, such as news
stories, interviews, or
reviews, that is not paid
for by the company or
product being offered.
IMPORTANCE OF PUBLICITY
Publicity can be a valuable tool for
building brand awareness and
credibility, as it allows companies to
reach a wider audience through trusted
sources such as journalists or
influencers.
TYPES OF PUBLICITY
that a company can use to generate media coverage and attention

1. PRESS RELEASES: written statements issues by a company or organization to

announce news or updates. These are typically sent to journalists or media outlets in
the hopes of generating coverage.

2. MEDIA EVENTS: organized by companies to generate media coverage and buzz

around a new product launch or other major announcement. Examples of media
events include product launches, press conferences, and media tours.

3. INTERVIEWS: Companies may arrange interviews with key executives or experts

in their field to share their perspective and promote their brand. These can be with
traditional media outlets such as TV or radio, or with online publications or podcasts.
TYPES OF PUBLICITY
that a company can use to generate media coverage and attention

4. INFLUENCER COLLABORATIONS: Companies may collaborate with social

media influencers or bloggers to promote their products or services. This can generate
buzz among the influencer’s followers and reach a wider audience.

5. REVIEWS: Companies may send their products or services to journalists, bloggers,

or other influencers to review and share their thoughts with their audience. Positive
reviews can generate positive publicity and build credibility for the brand.

6. SOCIAL MEDIA: Companies may use social media platforms to generate buzz and
promote their brand through organic or paid posts. Social media can also be used to
share news or updates and engage with customers.
IS GOOD PUBLICITY AND BAD PUBLICITY IS A TYPE OF
PUBLICITY?
Good Publicity and Bad Publicity are NOT types of publicity,
but rather describe the nature or impact of the media coverage a
company or product receives.

GOOD
PUBLICITY
refers to positive media coverage that
generates buzz, builds credibility, and
enhances the reputation of a company or
product. Good publicity can help to
increase brand awareness, drive sales, and
improve customer perception.
BAD
PUBLICITY
refers to negative media coverage that can
damage a company’s reputation, decrease
sales, and erode customer trust. But there
are few scenarios in which bad publicity
can be leveraged to generate positive
attention for a company or product.
ADVANTAGES OF
PUBLICITY
• Credibility
• Reach
• Cost-Effective
• SEO Benefits

DISADVANTAGES OF
PUBLICITY
• Lack of Control
• Timing
• Competition
• Crisis Management
 PERSONAL
- SELLING
Personal selling involves direct
communication between a
salesperson and a potential customer.
- It is a promotional method by which
the salesperson uses his or her skills
and abilities to make a sale.
EXAMPLE OF PERSONAL
SELLING
SELLING

TYPES OF
PERSONAL
SELLING
1. ORDER TAKERS
Order takers receive
requests and queries TYPES OF
from the customers. PERSONAL
SELLING
2. ORDER
1. ORDER TAKERS
GETTERS
Order getters
Order
reach outtakers
to receive
requests
new and queries
prospects TYPES OF
from
and the customers.
persuade PERSONAL
them to make a SELLING
direct
purchase.
 2. ORDER
3. ORDER
1. ORDER TAKERS
GETTERS
Order
CREATORS don’t
Order getters
creators
Order
closereach
the outtakers
deal, to receive
but
requests
persuade
new the and queries
prospects TYPES OF
customers
fromto the customers.
and persuade PERSONAL
promote the
themoffering,
business’s to make a SELLING
direct
leading to sales
eventually.
purchase.
 ADVANTAGES OF
PERSONAL SELLING
 Builds strong relationships
 Handles objections quickly
 Assesses needs and
delivers support
 Achieves greater success
rates
 Reduces churn
DISADVANTAGES
OF PERSONAL
SELLING
 Resource Intensive
 Takes time to see pay off
 May reveal a smaller pool
COMBINING PERSONAL SELLING WITH OTHER
PROMOTIONAL MIX ELEMENTS

PERSONAL SELLING
refers to the process of communicating
with potential customers in order to
persuade them to purchase a product or
service.
 ADVERTISIN
is a form of G communication that
mass reaches a large
audience through various media channels. When combined
with personal selling, it can increase brand awareness and
generate interest among potential customers. For example, an
advertisement can create a need or desire for a product or
service, and a salesperson can then follow up with a personal
visit to provide more information and close the sale. This
approach can be particularly effective in business-to-business
(B2B) marketing, where personal relationships are crucial.
 SALES
PROMOTION
is a short-term incentive designed to encourage immediate
purchase or action. When combined with personal selling, it
can create a sense of urgency and drive sales. For example, a
salesperson can offer a limited-time discount or free gift to a
potential customer during a personal visit. This can motivate
the customer to make a purchase and also build goodwill
towards the brand. However, it is important to ensure that the
sales promotion aligns with the overall brand image and does
not devalue the product or service.
 PUBLIC
is the RELATION
practice of managing communication between an
organization and its stakeholders. When combined with
personal selling, it can enhance the credibility and reputation
of the salesperson and the brand. For example, a salesperson
who is seen as an expert or thought leader in their industry
can use their personal brand to build trust and rapport with
potential customers. Additionally, positive media coverage or
endorsements from influencers can reinforce the message and
value proposition of the brand.
 DIRECT
is a form ofMARKETING
marketing that targets a specific audience through
various channels such as email, mail, or telemarketing. When
combined with personal selling, it can create a personalized
and tailored experience for the potential customer. For
example, a salesperson can use data from a direct marketing
campaign to customize their pitch and offer relevant solutions
to the potential customer. This can increase the likelihood of a
successful sale and also improve customer satisfaction and
loyalty.
MULTI-LEVEL
MARKETING
Multi-level Marketing, or
MLM is a business model in
which participants earn
commissions not only for their
own sales, but also for the sale
made by the people they recruit
into the company.
 STRATEGY
THREE PRIMARY ROLES
OF MULTI-LEVEL
MARKETING
Sponsors

Recruits Distributors
MULTI-LEVEL
MARKETING
STRATEGY
UPLINE

DOWNLINE
STRATEGY
 STRATEGY
EXAMPLE OF MARKETING
STRATEGY
STRATEGY

TYPES OF
MARKETING
STRATEGY
1. Income TYPES OF
from products MARKETING
STRATEGY
1. Income
2. Income TYPES OF
from products
from services MARKETING
STRATEGY
2. Income
1. Income
from
2. Income TYPES OF
membership
from products
from services MARKETING
STRATEGY
 MULTI-LEVEL MARKETING
 ADVANTAGES
Low start-up Cost
 Flexibility
 Cost-effectiveness
2. Income 1. Income
from
2. Income
membershipfrom products
MULTI-LEVEL
from MARKETING
services
 Ponzi scheme DISADVANTAGES
 No professional training
 Low income
 Negative reputation
POINT OF PURCHASE
ADVERTISING
refers to marketing
strategies that are aimed
at influencing consumer
behavior at the point of
sale.
 POINT OF PURCHASE ADVERTISING DISPLAY
TYPES

Temporary Semi-Permanent Permanent Vendor

Signage
Displays Displays Displays Shop
 POINT OF PURCHASE ADVERTISING
STRATEGIES

Customer Expectation
Customer Demand

Competition
BENEFITS OF POINT OF PURCHASE
ADVERTISING
1. It's strategically located
2. It targets impulse buyers
3. It's cost-effective
4. It adds messaging
5. It helps merchandise your products
 PAGES
DIRECTORIE
S is a website or printed listing
- A business directory
of information which lists businesses.
- Businesses can be categorized by
niche, location, activity, or size.
- Directory used to find contact
information and a perfect place for the
businesses to promote their services.
 S
YELLOW
PAGES
- Yellow Pages is a telephone directory of local businesses that are
organized by category.
- it serves as listing of the subscribers by the type of business or
service they offer, usually printed on yellow paper.
THANK YOU
FOR
LISTENING!
AMBROSIO, Marc Adriel
DEMITION, Veronica
REYES, Jannah