WOMEN

OBJECTIFICATION

Media Literacy Campaign

Media Law & Ethics

Neha Ali
1615122
BSMS-6A
What?
Sexual objectification is the act of treating a person as a mere object
of sexual desire. Objectification more broadly means treating a
person as a commodity or an object without regard to their
personality or dignity. E.g. women.

There are several messages that I would like to convey through my

campaign such as:
1- Women are more than just bodies. See more. Be more.
2- Stop the misrepresentation of women in our media.

The desired feedback or call to action to my campaign would be to

“Say no to objectification and turn objectification into
empowerment”
My campaign goals would be to spread maximum awareness to
my target audience regarding women objectification, make them
realize through emotional and rational appeal of how negative and
harmful it seems to be and promotes them to put an end to it
altogether.

The campaign is going to have a huge reach mainly through social

platforms, billboards as well as through print mediums (English
Newspapers & Fashion magazine) in order to be more effective.
Who?
My target audience is going to be both male and female.
Age group: 18 to 60 (From youth to Adults)
Geographically: worldwide.

Why?
- It’s a major issue all over the world regardless of any country,
government, religion, race, language, norms, gender etc.

- Yes my target audience is both male and female. Male due to the
obvious reasons and female because there are women who actually
let themselves being objectified no matter how negative it portrays.
E.g. Celebrities.

- The purpose of this campaign is to spread awareness regarding the

topic to everyone from youngsters to adults as if how it has been
executed so far, what damage it has done and still doing and how it
really needs to stop because it’s high time now.
When?
The campaign is most likely to be launched in coming summers.
E.g. June & July.
This is because collage and university students will have holidays
and I also want them to have awareness regarding this so when in
future they join different industries, they do not promote it, knowing
the consequences.

Where?
- It will be launched mainly through digital platforms such as
Facebook pop ups, Social pages such as soul sisters, Instagram
sponsorships, Twitter, YouTube (pops up ads will appear between
the trending shows such as drama serials, seasons etc)

- Side by side it will be launched through print mediums such as

English Newspapers (Dawn, Express), Fashion Magazines (Style
360, She Magazine, Runway etc) and Billboards in order to make it
more effective and have maximum reach..
How?
- I’m going to design a poster for my campaign using relevant
abstract imagery of women and bold taglines in order to give both
emotional and rational feels to the audience so that we get to portray
the message that we are trying to convey.

- I’m going to access my target audience through all the mediums I

have mentioned earlier. A proper two months time-schedule will be
made and different time and day slots will be given to different
mediums to run the campaign so that they do not overlap and also
this way it will cover maximum target audience from all the
mediums.

- It is a big and an important campaign which will take time to make

any difference but with the passage of time if we get to see any
changes in the media pattern, overall, regarding women
objectification, this will mean we have effectively reached our
communication target.
This is the poster that I am
going to use in my
campaign in all the digital
platforms, print mediums
as well as billboards.
(OOH)