Part 1 compulsory detail

 Introduction of co.
o Logo
o Web-site (global)
o History
o Founders and current think tent
o Vision and mission and values and policies
o Evolution (growth story)
o achievements
 Global reach
o Presence in which country (list)
 Product line and product mix country wise
 Major strategies of co.
o Core competences
o KSF
o Distinctive capabilities
 Competitive envt. Of co.
o Global competitors (provide list with related strenth and weekness)
o Local competitors (if)
 Supply chain mgt.
 Financial details of co. (brief in availability)
 Mktg. strategies of co.
 Hrm practices of co.
 Other (if u want to mention any thing about co.)

Part 2 optional detail

 Swot analysis of co.

 Envt. Analysis (legal, political, culture)
 Value chain analysis
 Strategic alliance
 Recent news about co.