You are on page 1of 2

Forward Integration:

Gul ahmed wholesale to retailing

Byco petroleum pakistan limited opeinig their petrol pumps (retailing)

Backward Integration:

Tapal has begun tea plantationa t S h i n k i a r i i n t h e n o r t h e r n r e g i o n o f


P a k i s t a n . T h i s p r o j e c t a i m s a t providing jobs, saving the country's valuable
foreign exchange and is asignificant step towards self-sufficiency.

Market Development:

Shan Masala avaiable in uk, usa.

English buscuits export consumer product to uk, saudi, canada.

Product Development:

EASY paisa through telenor

Samsung glaxy tab. The Samsung Galaxy Tab is a revolutionary tablet featuring a 7-inch touch
screen and front-facing camera for video chatting with friends and family

Online e paper of jung

Related Diversification:

Masala Channel launch cooking magzine.

Junaid jamshed with cloth and then shoes..

Jang newspaper open Geo channel

Mehran bottlers manufacture bottles now making canes of coca cola,

Unrelated Diversification:

Angro chemical diversify into angro food

Lakhani Builders opened biztek buniversity.


Market penetration:

Pepsi

Lawn marketing of Gul Ahmed

Retrenchment:

maila push software company closed from pakistan

shell is closing

British petroleum closing operation in pakistan.

Divestiture:

Philips manufacturing not in pakistan

Life boy sells to uniliver

Joint venture:

Fysal bank and RBS

Saudi pak and summit bank

PEL and LG

Orient enegery and Orix leasing.

You might also like