Hindustan Computers

Limited

Presented by
Kaveri Matagar
 Porter’s five force model of
competition
Threat of new
entrant

Seller’s Buyer’s
bargaining Rivalry bargaining
power power
among firms

Threat of
substitute
 HCL

New
entrant

Fujitsu
Dell
 Threat of new
entrant

Does not require • New entrant Fujitsu-

very high investment. headquartered in Tokyo
Easy entrant specializing in
of new company semiconductors, computers
• Dell –MNC based in Round
Tough competition Rock
sells PC’s, servers, data
Brand building storage devices, software's.
Inspiron, studio, XPS,
Alienware are some Brands
from Dell
 Bargaining
power of
Buyer
Bargaining power • “MiLeap” branded laptops and
Is high notebooks under the new “ME”
brand
Buyer’s
expectation is high
• HCL Leaptop Z39, powerful
configuration along with
Force high quality excellent features like energy
savers
Switching cost (priced at Rs 59, 990)
 Bargaining
power of
seller
• Suppliers products have high
Supplier power
switching costs

• Unorganized assemblers
Supplier industry is
dominated by a few
firms
 Threat from
substitutes
Smart phone
Technology
changes • Cost
• Portable
Substitute can
replace the product • Presentation
• Internet surfing
 Rivalry among
firms

 Market share
Margin is good

• Hewlett-packard -18.2
Cut throat
pc
competition
• HCL-9.8 pc
• Dell-9.2 pc
• Acer-7.3 pc
• Lenovo-4.7 pc
 Reference
 Non Electronic sources-Book reference
 International business
- by Charles W L Hill and A K Jain

Electronic sources-
www.hcl.in
www.scribd.com (a report of HCL)