Porter Five Forces Analysis

Competitive Rivalry
(High)
• The industry is marked with
high number of companies
• Low switching cost makes it a
buyers market across all
segments

Threat of New Entrants Bargaining Power of Suppliers

(Low) (Moderate)
• Capital intensive industry • Large number of suppliers
• Building distribution networks makes product availability high
is time intensive but companies do not have
control on raw material prices

Threat of Substitutes Bargaining Power of Customers

( Moderately Low) (Moderately High)
• Few products across segments • Low switching costs
have any substitutes • Multiple offerings from both
organised and unorganised
players