DISTRIBUTION

Presented by:
Honey Baghla (2271)
Amandeep Singh (2270)
 What is a distribution?

The route by which a company distributes goods.

The path your product follows to reach the end
user & a way of selling a company's product
either directly or via distributors; "possible
distribution channels are wholesalers or small
retailers or retail chains or direct mailers or
your own stores"
 Channels of Distribution
 Direct Selling
- A manufacturer develops an overseas channel and deals with a foreign party
without going through an intermediary an the home country.
 Indirect Selling
- The local or domestic channel , when a manufacturer of a country buys Indian
goods through a channel and the middleman acting as the external export organization
assumes the responsibility for moving the product overseas.
Channels in EM
Basic Channels
An EXAMPLE…
International channels of Distributions
 Continue…..

Direct ●

●
Domestic Merchant
Export Merchant
●
Export Distributor

channels ●
Trading Company

Indirect ●

●
Domestic Agent
Export Broker
EMC
Resident Buyer

Channels
●
Foreign Distributer
●
Etc.
International
Marketing
logistics
 International Transport(Modes)
 Land Transport
- Road Transport
- Rail Transport
- Pipeline Transport
- Ropeway Transport
 Water Transport
- Inland Transport
- Ocean Transport
 Air Transport
 World Shipping Terms

• Unitised Containers
- Types of containers
• Break Bulk Shipment
• Chartering
 Indian Shipping(Overview)
1) Present Status of Indian shipping
2) IS in a new wave
3) Required changes in IS
4) Contribution of IS industry to the economy
Thanks