Retail Automation Solution Boosts

Productivity and Efficiency for a Public

Sector Refinery

CASE STUDY : PROFESSIONAL SERVICES

System Integration
Availability Services
Managed Services

The company wanted to implement a retail

automation solution across 500 outlets
covering sales, delivery and transactions
including integrating all outlets with the
Company Headquarters. The client partnered SNAPSHOT
with Wipro to design, develop and
implement the solution for increased ORGANIZATION
efficiency and productivity. ! Public Sector Refinery

INDUSTRY
! Energy

CHALLENGES
Client Overview
The company is a leading oil refining company in India, aimed at making ! Automating and integrating 500 retail outlets
spread across North India
petro-marketing its core competency. The company deals in motor spirits
! Providing technical support for outlets in remote
and high-speed diesel through 510 retail outlets spread across North East locations
India. The company believes in achieving international standards in ! Implementing Change Management process
safety, quality and costs and has been conferred the status of a Mini Ratna across dealers, senior management
PSU. ! Training dealers and attendants across the country
including remote locations
! Resistance from dealers from transitioning from a
The Challenge manual process to an automated one
The client was primarily using manual processes for retail outlet
SOLUTION
operations. Where automation did exist, there were problems in data
capture. Lack of automation was severely affecting operations, leading to ! End-to-end automation of all Retail Outlets and
integration with Head Office
an array of issues including inefficiency, wastage, time-consuming and
person-dependent operations, malpractice in fuel dispensation and high
BENEFITS
costs. To make matters worse, the client was unable to control operations
! Increased efficiency and productivity in
and regulate the quantity and quality of fuel sold. managing overall retail outlet operations

Realizing that it needed automated operations at retail outlets and
spurred by a government directive, the client engaged Wipro to design
and deploy a comprehensive solution. The solution was expected to
deliver the following:
! Ensure efficient operations, higher productivity and lower costs
! Guarantee fuel sales quality and quantity
! Provide real-time sales and stock data, billing information etc
! Allow the outlet to control operations at the local outlet level
! Enhanced customer satisfaction and sales by
preventing adulteration, allowing auto-
replenishment of stocks and implementation of
loyalty programs
! Full control and real-time information on pricing
and competition analysis
! Faster and more accurate financial reconciliation
! Increased sales by creating differentiation,
allowing sale of petro-products as brands
SEI CMMiL E V E L 5 Company
CASE STUDY | Retail Automation Solution Boosts Productivity and Efficiency for a Public Sector Refinery

! Enable the company to manage its retail operations outlet's station server. Information on everything from
spread across North East India and rest of India transactions and invoicing, to billing, payments options
used, credit and loyalty cards and DU attendants, can be
The project posed the following challenges: accessed from the server through a Wipro-designed user-
! Providing technical support for outlets in remote friendly and flexible interface. This allows efficient
locations management and remote monitoring of the retail outlet.
! Implementing Change Management Process among Wipro has also enabled the station server to generate reports
dealers and senior management automatically after analyzing the data. The server also
! Training dealers and attendants across the country sends information on stock reconciliation, automatically
including remote locations suggests dynamic fuel pricing, and enables changes in the
DU card reader. It performs fuel sales trend analysis, offers
! Resistance from dealers from transitioning from a
capability to order fuel and allow chain retailing of fuel. It
manual process to an automated one
records fuel inventory valuation on the company's general
ledger. It also keeps track of sale volume and cost including
IT Environment : reconciling accounts at the end of the day.
! Database: MS SQL 2000/2005
The server is connected to the mainframe server installed at
! OS: Windows 2003 enterprise edition the company headquarters. Reports can be accessed via the
! Application: Alphapetrol, Enabler Management, internet from anywhere around the globe. The HQ server
Enabler Configuration, Fuel Reconciliation, Inform saves the data and analyses sales trends, offers general
ledger financial capabilities, supports non-fuel business
! Reporting Tool: Jasper Report
processes and integrates with loyalty programs and credit
! Controller Hardware: Enabler from Integration cards requirements. It also supports the fleet management
Technologies from New Zealand system, SAP, and enables planning of the marketing
budget.

Wipro's Solution The solution is marked by ease of deployment, use and

Wipro studied the client's business needs and designed,
developed and implemented an end-to-end solution.
Flexible and robust, the solution provides a 360-degree
view of the outlet and its operations. The solution has
enabled process automation while seamlessly integrating
operations with the Head Office. All information, from the
time the fuel leaves the refinery to when the retail outlet
actually makes a sale, is now available online and in real-
time. As a result, the client can now manage the supply
chain more effectively and profitably.
To enable real-time data extraction, Wipro has integrated
the Automatic Tank Gauge (ATG), the Dispensing Units
(DU), RFID Based Attendant Tagging Solution and the
convenience store Point of Sale (POS) with the retail
maintenance. It allows for high level of customization to
meet regulatory and business requirements of different
States, while incorporating world-class practices to manage
business processes.
Earlier, Wipro undertook solution testing and training of
client staff before go-live operations. Post implementation,
Wipro was also required to provide application support at
all 500 retail outlets. Wipro uses its hybrid global service
delivery model to extend technical support. This involves a
mix of oncall and remote support. Whenever there is a
problem at any of the outlets requiring onsite physical
intervention, Wipro engineers stationed at the client's base

©Copyright 2008 Wipro Infotech

CASE STUDY | Retail Automation Solution Boosts Productivity and Efficiency for a Public Sector Refinery

location, travel to the problem location to resolve the issue.
For all other issues, Wipro provides prompt remote support
from the client's base location including support for remote
outlets.
For issues requiring high level of technical expertise, Wipro
relies on its team of technical experts operating from
Cyprus, Singapore, China and New Zealand. This unique
model of service delivery has resulted in high uptimes to the
client at optimum costs.

Forecourt

ATG PIN

Bill Printing

Smart Card PIN

Dispenser
Fuel Tank

Fore Court Cable Architecture at POC site

Key Benefits
! Increased efficiency and productivity in managing ! Reduced costs in terms of manpower and operational
overall retail outlet operations expenses
! Enhanced customer satisfaction and sales by ! Faster and more accurate financial reconciliation
preventing adulteration, allowing auto-replenishment ! Increased sales by creating differentiation, allowing
of stocks and implementation of loyalty programs sale of petro-products as brands
! Full control and real-time information on pricing and
competition analysis

Contact Us
For more information on this case study email...
reachus@wipro.com
©Copyright 2008 Wipro Infotech

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