Answer to the question no.

First of all we need to know what Omni-channel is. Omni is a word which comes from a word
‘Omnis’ which define a simple term ‘all’ or universal. It is a medium in order to have a seamless
experience via many ways a customer can connect to the companies. It is a personalized
marketing method where marketing, sales and logistics works done together in order to provide
most seamless experience.

For instance, we can buy a cosmetic product from nearby store and can we return online? It is
possible because we get proper information across all channels we can view our product. This is
how omni-channel works.
Coming to the point, yes, definitely and positively omni-channel logistics model is replicable in
the fashion clothing industry of Dhaka city because booming number of customers using mobile
device and purchase online from retailers. During pandemic B2C e-commerce went dynamic.
Now, it is leading the market. According to customer’s choice of an integrated shopping
experience they want different marketing and purchase channel what they prefer most. For this
reason omni-channel is the way to fulfill these needs.

Now a day, it is mandatory for a clothing retailer to think what a customer searching for,
checking the price on mobile, having a trial on the store. A customer can buy products from
those three channels. Retailer can deliver their product at their doorstep or customer can pick up
the product from a convenient pickup location. Retailers can loss his/her customer if customer
cannot find what they desire; they simple switch to another online platform. It is vital for a
retailer to create seamless shopping experience for the customers.

In order to become a successful online apparel retailer, that retailer should have proper
knowledge about customer’s purchase decision and their behavior towards product. Increasing
number of online platform and digital media it became so easy for apparel retailers to create
flawless shopping experience that keeps all customers up to date in all channels. How mobile
marketing changed the marketing pattern of buy and sell is given below:

1. It creates a seamless shopping experience to the consumers and creates all the channel update
to them.

2. It earns trust of more customers.

3. Omni channel logistic helps in order to connect the whole system to the last mile delivery and
supply chain.
4. Providing proper information of their product, knowledge about new product, daily discount
coupons, offers and alerts.

5. It also helps to earn brand loyalty and personal confidence about the apparel company.

6. Easy purchase and easy return.

Now, let us come to the specific point of ‘last mile delivery’ and dynamic fulfillment logistics
strategies. How we can replicated omni-channel logistic model with fashion clothing industry in
Dhaka city based on last mile delivery and dynamic fulfillment locations strategies and how we
can improve is given below:

1. Planning is obvious factor:

In apparel industry, omni-channel strategy is futile if there is no planning. Planning is the most
important factor in order to be successful in garments sector. Retailer should operate present last
mile logistics strategy in order to processes and execute plans for controlling the innovation of an
spectacular last mile logistics strategy. It contains prioritizing of planning and creating standard
mod of operating procedures for managing last mile logistics for apparel retailers of Dhaka city.

2. Strategy is nothing without technology:

Leverage the right technology is the part of omni-channel logistic model which is interrelated
with fashion clothing industry in Dhaka city. Cost is the main element in order to think for last
mile delivery strategy. Last mile delivery strategy is the least efficient part of shipping and 20
percent of shipping cost included in it. If someone delays and get into problems during delivery,
the fuel cost will be higher. Small factors will be consumed by big factors. In order to improve
the situation, apparel retailer should consider traffic jam in Dhaka city and upgrade their
technology to meet last mile logistics demands. Electronic commerce is moving at a speed of
light. Unnecessary of delays could create a situation result in consumer losses.

3. Centralization of facts:

It is very much important to consider and effective last mile delivery logistics strategy with
implementation. Retailers should analyze from top to bottom in every aspects of influences.

4. Managing full last mile logistics delivery:

Apparel retailers must control the whole last mile delivery strategy in order to get effective last
mile logistics process for fashion clothing products. This contains the delivery man, the shipment
of products, the vehicle, technologies in order to track shipments, online platform for showcase
and customer’s devices. Retailers cannot track what customers are using in their personal devices
but they can track metrics and huge data to know what customers are doing on their electronic
commerce platforms.

5. More consumer-oriented:

In apparel sector an effective last mile logistics is needed in order to focus on customer’s need.
This can be the cornerstone of all effective logistics model. However, it depends on direct to
customers of business-2-business sales.

6. Thinking outside the box:

Old school standards of delivery of apparel products for omni-channel do not work efficiently in
modern last mile logistics delivery strategies. Companies must think of unique solutions in order
to meet last mile delivery demands such as Uber, Instacart, Deliv etc. These app-based last mile
logistics providers are plays a vital role in order to deliver the product faster without any
disruption.

7. Control over performance:

Apparel shippers should think for the measurement of performance. In city like Dhaka, traffic
jam can be the main issue. How to minimize the cost and time, it should be first priority.
Performance is the key to achieve goal in apparel sector based on last mile logistics delivery.

8. Managing return policy with effectively:

Managing return policy and reverse way of logistics are another factor of apparel industry.
Shippers must consider the form, function and placement of products. As a result products
coming in from of reverse logistics channel in the entire warehousing and distribution network
channel. This will consider the apparel company has products though it might be refurbished or
returned which may be available to consumers.
 Answer to the question no 2

Today, the world of smart phone’s brand is leading by two iconic brands, one is SAMSUNG and
another is APPLE. Apple brand is dominated by US and the most valuable brand. On the other
hand Samsung is a brand of South Korea multinational conglomerate firm. Products are very
much up to dated, innovative and iconic. These two companies are the most advance in terms of
innovative production and market penetration.

However these two companies have a direct conflict about their company’s several patents. For
this reason this two mother companies sue each other for their intellectual property and
copyrights.
In this part, we will understand the competition between them, conflict between them, product,
price, promotion and place. Also we will have a proper understanding regarding channel powers
and different relationship method adopted by these two companies.

When the battle started at full swing these two companies increases their competition and created
a huge differentiation of products. Though it seems it is a competition but it helps to increase
technological improvement and opportunities. It also improved the quality of product and
customer service. It created a huge opportunity for both of the company to compete in business
market successfully. Competition happens when one company’s product, price, quality and
promotion is at least similar to the competitor which they provided to their customers. Increasing
amount of competition can improve global market, fragmentation of service center, increasing
amount of quality product thus sustain customers.

Apple and Samsung are both similar regarding technology and position. Due to development of
market and innovation of production, competition between this two is quite affirmative.

For instance, we can see in advertisement of Samsung Galaxy that, want of Apple’s new product
was manifest that plenty of obedient of Apple who were waiting so long outside the Apple store
waiting for the new production of apple and Samsung Galaxy S3 users jest at those apple users.
After all of this, Apple has shown a legal statement regarding this and owns the fever of the
judge. However this is only a part of the legal war. Samsung also file a petition against Apple on
transgress Samsung’s device patents.

The legal war goes on. Now, Samsung willfully appeal against Apple regarding intellectual
property rights and both engaged in public war in competition. Apple and Samsung’s patent of
this remarkable war will stays for a long period of time.
From this competition we get so many drawbacks of both of the companies. However, advantage
of this competition brings high quality of product at low price and with best service to customers.
Producer’s are widely thinking about the paramount for companies and can comply the product
acceptance or not. The main element of company’s success depends on developing innovative
and new product in market place. Apple deals with quality full devices, Mac and iPhone are two
most successful devices in mature market. On the other hand, Samsung’s new device is
innovative and functional.

Apple takes action because Samsung transgress Apple’s patent. Apple took this advantage and
appeal to court to ban Samsung’s electronic products in US market. After judging all the issue
the jury made a verdict that Apple was right. As a result, Samsung have to take out their position
in US market. At present, Samsung appeal for a file because they convicted Apple for coping
their patent for Apple’s new mini iPad and fifth-generation iPod. Also Samsung claimed that
Apple copied a patent of their wireless technology. However, Apple won the first trial. It does
not mean it is over. The paten war between these two companies is hard to end. In present ages,
in marketing mix price is the most important factor. In order to get maximum output from
customers, price should be equally mixed with promotion.

In the world of handset, customers are more focus on price of the product. For this reason,
Samsung have this potential value to customers. But Apple offers a high price on their brand
value rather than they do not put a significant change on their product components. Knowing that
Apple is the highest price oriented leader in the market. It used to beat its competitors with their
brand value and price. For instance, if a customer want to buy a apple phone that customer has to
wait for a long period of time because of extremely high price. On the other hand, in the waiting
time Samsung can push Apple’s customer to buy their own product with more cheap, best quality
and new technology product.
In recent year, Apple is trying to bring down its manufacturing cost. As a result, the price of the
product is going to decrease. On the other side of the road, Samsung have low budgeted phone
segmentation for particular targeted customer of middle line. It is known to us that entire Apple
offers high price for their phones. This created opportunity for Samsung in order to grab those
customers who do not effort to buy Apple phone. Both of the company is trying to grab more and
more customer and trying to minimize the price.

However, the price battle of mobile phones between this two became more crucial. Producer not
only thinking for minimize the production cost but also thinking how they can minimize the
price of high tech phone. Also they are thinking the distribution channel management. For
enlarge the sale management these distribution channel management is very much important. For
instance, we use internet as digital technology.

A powerful online retail store was created by Apple in order to support its customers. Also it
provides iTunes in order to supply music from internet. It has also unique apple store, just like
rest of the smart phone which they provide play store. Apple store provide a vast number of
application software that surpluses over other app store. Apple created their unique online
service center and online purchase channel for their customers.

One the other hand, Samsung provide to their customer a variety of app store application
program available for every android device. However, Apple declared that some of the functions
and icons of mobile phone was copied by Samsung over time.

The battle of these two companies is not only for product design copies allegation but also
application pattern infringement. In the present circumstances of increasing number of global
competition, companies should collaborate with each other in order to built business relationship,
acceleration of technology and grab more potential customers. However, battle between these
two companies in a fiery situation, market exchange and cooperation make lead to both
companies a successful situation.

It is clear that no business is a business if they do not interact with each other. Within a
distinctive supply chain relationship in B2B market is important. Similarly, Samsung is the
supplier of application processor of Apple. iPhone and iPad are the most important factor of
Samsung’s cooperation.

Apple buys 130 million mobile processors from Samsung also expected to buy more than 200
million processors in upcoming year. In order to make the both company profitable, conflicts and
competition should be minimize and marketing relationship should be upgraded. All mobile
phone company should create more innovations to their hand set and try to have a foothold in
revolutionary market.

However, most people thinking that, battle between these two companies is not going to an end
like so easy. More and more new kind of issues come to the light. It is became an alteration for
both of the company seeking justice to the court. They are fighting against a legal battle which
about global patent. 4Ps framework is the main reason of conflicts between these two companies.
In order to achieve more success the mutual relationship of this two should be grown and
conflicts should be full stop. Although, Apple own the rulings of court the verdict is still going
on.
 Answer to the question no 3

Part (A)

Zara gains competitive advantage beyond their competitors because of its cleanliness and
freshness of products. The can offer latest fashion within two weeks with their fast production
and super fast distribution management. Also they take least amount of time in order to produce
and distribute of products. In every three or four weeks 75% of their merchandise got upgraded
with new trend. More and more customer fined it interesting. Zara’s distribution model is
something that more focuses on maintains design, distribution and production of products based
on customer’s demand. It helps Zara to adjust simultaneously with shifts. Zara keeps their
production in-house. Also they keep their manufacturer partners near headquarters. As a result
they insure super fast and efficient delivery. It creates flexibility and opportunity for Zara that
helps in order to producing 12000 new products every year.

Now the question is if Zara’s model work for other retailers in Europe then the answer is ‘yes’
but for retailers in Bangladesh? My answer is simply ‘No’. Though we already have a lot’s of
Zara related outlets. If those are maintaining same service like actual ‘Zara’ offers in European
countries? Zara is for highly fashion oriented people, who can change their trends of style
regularly. In Bangladesh, majority of people not find interest in attire. The actual retailers would
not find any interest in order to invest in the Zara. Zara got a total accrual of stockholders in
2012, considering it high and well performing company. From stock market watch, Zara grew
from 65 share value to 96.63 in the past year.

Now coming to the point, in Bangladesh, we are not really style oriented. Most people only buy
dress unless it’s an occasion. Retailers in Bangladesh can provide dress in low cost but
production cost might be high. Zara able to sell their stylish new trend product at low cost but
there production cost also low. Zara’s success depends on super fast delivery; changing trends
with time and new fashion deliver with in very short period of time.

Compared to other retailers in Bangladesh, Zara stocks product in limited quantity. It has high
turnover in sales margin. Customer does not wait for stock out. They purchase when ever Zara
brings new style in the market. It is ensuring to Zara a high profit margin. Since factories are
situated in Europe countries, latest style available to Zara faster than the other retailers of
Bangladesh. Zara is always at the top of fashion curve. This is compared to retailers of
Bangladesh whom faces a two/three month buffer period before designs are seen in the stores.
Bangladesh’s are very slow on that. This factor brings maximum customer value. This might be
a big factor that Zara’s model will not work for retailers of Bangladesh.
 Part (B)

Zara uses a tiny supply chain business strategy that controls each and every step of supply chain
including designing, manufacturing in order to distribute its products. Zara’s follows a business
model which is vertically integrated compared to other competitor’s business model.

Zara has a flexible structure, talented work force, high customer focus values in all its business
areas. Zara can offer and adapt a circumstance that can ensure product quality and what customer
wants in short period of time.

Besides, Zara not only provides quality items and highly fashionable attire but also they care for
young audience, whom are sensitive to the latest style and price. Zara sales three category’s of
items. This is for women, men and kids.

Zara has a broad targeted market area. Comparing to other retailer Zara does not define their
target customers by ages or life style. This comparative advantage makes Zara superior over
other attire retailers. If they want to expand globally they need to make more manufacturing
units’ worldwide in order to full-fill customer needs and demand. They will be able responsive to
the customers and also they will understand local market around the world and demands and
needs of that region.
References

A. Alfieri, E. Pastore, G. Zotteri
Dynamic inventory rationing: How to allocate stock according to managerial priorities. An
empirical study
International Journal of Production Economics, 189 (2017), pp. 14-29

A. Benjelloun, T.G. Crainic
Trends, challenges, and perspectives in city logistics
Transportation and land use interaction, proceedings TRANSLU, 8 (2008), pp. 269-284

M. Christopher, R. Lowson, H. Peck
Creating agile supply chains in the fashion industry
International Journal of Retail & Distribution Management, 32 (8) (2004), pp. 367-376

Borzykowski, Bryan, 2012. “Zara Eludes the Pain in Spain.” Canadian Business 85, no.14, p67:
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