Marketing

FAQs

Presented By:
Dr. Harjit Singh

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1. Affiliate Marketing
2. Bait Advertising
3. CPM (Cost Per Thousand)
4. EDLP
5. 80/20 Rule:
consumed 20 %
80 % of the products sold will be

6. Jingle: A short song, usually mentioning a brand or product

benefit, used in a commercial.

7. Kiosk:
assortment.
A small selling space offering a limited merchandise

8. Leased Department: Shop in Shops

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Student’s Activity 1
• Name atleast three jingles….

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9. Cash Generator
10. Loss Leader
11. Parasite Store
12.Plano-gram
13.Referral Premium:
service to a friend or acquaintance.
A premium offered to customers for helping sell a product or

14.Tag Line- A slogan or phrase that visually conveys the most important product attribute or benefit that
the advertiser wishes to convey.

15.Values and Lifestyles (VALS) Research: A

research method which psychologically groups consumers based on certain characteristics such as their values,
lifestyles, and demographics.

16.USP
17.UMP
18.Kiosk
19.Combination Store
20.Markdown: the percentage reduction in the initial retail price……..

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Student Activity 2
• Name atleast three loss leaders
from Indian Corporate….

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Student Activity 3
• Name atleast three cash
generators from Indian
Corporate….

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12.Plano-gram
13.Referral Premium: A premium offered to customers for helping sell
a product or service to a friend or acquaintance.

14.Tag Line- A slogan or phrase that visually conveys the most important product
attribute or benefit that the advertiser wishes to convey.

15.Values and Lifestyles (VALS)

Research: A research method which psychologically groups consumers based on
certain characteristics such as their values, lifestyles, and demographics.

16.USP
17.UMP
1st
18.Kiosk Place
19.Combination Store
20.Markdown: the percentage reduction in the initial retail price……..

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Student Activity 4
• Take an example of your choice and
explain the USP of any two Indian
Companies and explain….

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Student Activity 5
• Take an example of your choice and
explain the UMP of any two Indian
Companies and explain….

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