Competitors of WALTON:

WALTON group's main products are electronics and automobiles. For their different product
line they have different competitors. The close competitors of WALTON in Bangladesh are
SINGER, MY ONE, SYMPHONY for smartphones and JAMUNA Electronics. There are other
competitors like LG, SHARP, PANASONIC, SAMSUNG etc. but the companies that are
described below is the major competitors of WALTON.

SYMPHONY:

SYMPHONY is a Chinese mobile phone manufacturer and it is also the major competitor of
WALTON smart phones in Bangladesh. The company provides good quality smart phones at a
low price to appeal to the mass Bangladeshi people an the smart phone brand has the good
credibility in the local market.

DAYANG and JAMUNA Electronics:

DAYANG and JAMUNA Electronics are emerging local electronic product manufacturers of
Bangladesh. The competitors follow a close strategy to conduct operations in the market which is
somewhat similar to WALTON. Good products, reliable sellers, low price -these are the core
strength of both companies and are emerging to be very good competitors of WALTON.

MYONE:

MYONE Electronic industries Ltd. Is one of the fastest growing electronics industries of the
country. The latest technology oriented industry in Bangladesh has realized the value of local
brand and established in the heart of common people of the country. Television, LED television,
AC, motorcycle etc. are the product line of MYONE.

SINGER:

SINGERS presence in Bangladesh dates back to the British colonial era. SINGER has always
focused on diversification; at different times singer has introduced Color Television, Fans,
Washing machines etc. And has taken the big bite of local market share.
Competitive advantage of WALTON:

WALTON has country-wide retail sales outlets and more than 40 service points with highly
skilled technical personnel. Fast service delivery of WALTON makes the company stand out
from the competitors. The diversification product range, contribution to sports events, CSR
activities altogether makes the brand aa attractive destination for the consumers. Furthermore,
think presence of WALTON in the global market place including countries like UAE,
Singapore, Australia, India plays a very good role in image building and eventually in an
increasing market share of the company.

Strengths of WALTON :

Walton has a countrywide retail sales outlets and service points network. The company is
committed to maintain the quality of its products at any cost. It has more than 100 service centers
under the Walton Service Management System with highly skilled and efficient technical
personnel. Walton always gives the highest priority to after-sale services for all its customers
living anywhere in the country.

Variety of product range:

Walton provides various kinds of phones of various operating systems with amazing
features. the company is now exporting their product in the world market.

Quality products at low price:

The present competing environment Walton provides quality products at low price. In this
occasion, Walton attracts public more than any other companies. No other company can give a
product with this feature at the same price like Walton smartphone does.
Comprehensive knowledge of the total market and client:
They are aware of the market situation and the client. For this reason, so they are being able to
spread their business.
Other strengths are:

 Powerful supply and distribution channel as well as customer service.

 The products are standard and one of the largest and finest electronic base in Bangladesh.
 It's human resource distribution and infrastructure installation is on all over the country.
 Experienced management.

Weaknesses of WALTON:

Proper monitoring problem facing in marketing activities:

The lacking of manpower at marketing sector is the reason to fail to monitor the market position
properly.

Shortage of accessories:
The accessories used in the new device are not easily available in the local market so consumer
faces problem when they want to repair their product.

Software update:
The up gradation system is not so regular so user faces various problems when to operate the
Walton smartphones.
Low-quality hardware: There are so many smartphones are available in the market whose
hardware quality is better than Walton smartphone like camera, battery life, ram, processor,
sensor.
Other weaknesses are:

 One major weakness is too much inside -out thinking.

 The integration among various department is not sophisticated.
 The employee turnover rate in Walton is high.
 Lack of proper decoration in showrooms.
  Low percentage in case of frequency regarding promotion effort.
 Some specific products charged higher ( freezer, air conditioner) than china based
products.

Reference: https://www.scribd.com/document/217808885/Walton

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